(MOST PEOPLE DO THIS BACKWARDS) WHAT IF… instead of writing another promo post that does the job (promotes) but nobody actually wants to READ, you turned it into something people actually stop at, nod along to, and think “oh holy guacamole… yeah… that’s me”. Because I keep seeing and hearing HEAPS of peeps saying things like “I don’t know what to talk about” or “I don’t really have anything to post right now” and every single time I hear that my brain goes… hmmmmmm… do you though? Or are you just bored of what you think you’re meant to say… Because usually what’s actually happening is people feel like they SHOULD be talking about their FEATURES, their OFFERS, their COMMUNITY UPDATES, their LINKS, their CALENDAR, their LATEST THING, and when that starts to feel forced or boring or same-same, they just… stop posting altogether. Which is fine, (all epic stuff btw) obvs. No judgement. I’ve done that. MANY MANY TIMES. But it is also the fastest way to sound like everyone else #gulp (blending in sucks) AND then feel a bit meh aka poop about showing up at all. here’s the bit I really wanna land, because this is the bit so many people miss while they’re overthinking their captions. YOU ARE ALREADY DOING THE CONTENT!!! Like… literally already living it. You’re IN it. You’re having the conversations. You’re having the wobbles. You’re having the WOOPS. You’re doing the actual thing you say you help people with… and then you just… don’t talk about THAT bit. And I reckon it’s because that bit feels too normal to you. Or too messy. Or not “finished” enough. Or you tell yourself “oh I’ll share this once I’ve figured it out” and then three weeks pass, you’ve moved on, and the GOLD has fully vanished. Poof. Gone. Bye Bye So instead of asking “what should I talk about”, which honestly makes most peeps freeze even harder and stare at the screen like it’s personally attacking them, I wanna flip the question completely. What did you ACTUALLY DO this week???? And I mean actually-actually.

NOT EVERYTHING IS MEANT TO BE GOT. AND I’M KINDA OK WITH THAT…. So I was in another community this morning. One of those spaces where you can ask for feedback on your About page. You know the ones. And I put the BACKROOM in there, partly out of curiosity, partly because I’m nosy, partly because I actually don’t mind when people say “I don’t get it.” I really don’t. No offence taken. ZERO. And guess what. A HEAPS A PEEPS didn’t get it. And honestly… I was like, yeah. That makes TOTES sense to me Because the BACKROOM isn’t meant to be got. It’s not a thing you read once and go “ah yes, I fully understand this concept.” It’s not a neat little box. It’s not a promise of one shiny outcome. It’s not “do X and you’ll get Y by Tuesday.” It’s not even really a product, if I’m being honest. It’s a SPACE. And that’s the bit people seem to struggle with a lot. Because we’re so used to needing to explain the outcome before we’re allowed to exist somewhere. I have been this person big time. What’s the result? What do I get? What will I be in three months? What’s the transformation? What’s the funnel? What’s the thingy thing? And the BACKROOM sits in that bit that many people skip. Or rush. Or avoid completely. It’s the bit BEFORE the action. Before the doing.Before the posting.Before the selling.Before the strategy. It’s the messy middle. The wobble. The thinking-out-loud. The saying-the-thing-before-you’re-ready bit. The “is it just me?” bit. The confidence wobble. The WOOP moments. The WOBBLE moments. The very HUMAN “I’m in it” bit. And yeah, people asked me things like “I’m not sure what you sell.” again I was like… yeah. Because tbf I’m not selling an outcome in here. Not a universal one anyway. The outcome is different for every single epic person inside. And that’s kinda the whole point. The outcome is that you get to be YOU.Right now As you totes are. Not future you.Not polished you.Not healed-you-with-a-bow-on-top. Just you. In it. With other humans. Doing life and business and community and creativity and doubt and excitement all at once.

Right then. So…. Not so long back I met this… person? human? called Barbara or Barbs (which ever tickles your fancy, she will take both) TBH I’ve never met anyone quite like her before, and I say that with my whole body because she is… how do I put this politely… hmmm… KINDA WEIRD 😂 Like totes kinda weird. In a very are you ok? way. And also in a please-never-change way. Both can be true at the same time. She’s a bit of a rebel, doesn’t take any BS poop, doesn’t entertain nonsense poop stuff, doesn’t sugarcoat, and abso-fricken-lutely does not do that fake polite nodding malarky thing when something feels off. She’ll just say it. Sometimes I’m like 😬. Sometimes I’m like 😂. Sometimes I’m like ugh fine you’re right but I hate that you’re right. That kinda energy, d’ya know the kind? also she’s cheeky AF a tad bit naughty, says things that make me roll my eyes while laughing, which is honestly a very specific badass skill. n’ yes, sometimes she thinks she’s funny… and YES sometimes she actually is BIT TIME, sometimes… well… we forgive her. Because she humans a lot. Deeply. Loudly. With naff all shame. Her spelling though WOW. Truly shocking. Crimes against the alphabet, makes up her own words. Invents spelling-ings. Smashes letters together and just rolls it out. I actually heard she has a sticky space bar, and simply said she has better things to do than go fix it, deal with it, loll-ing, zero apology. Teeheeing but somehow that just makes her more her. Like if she suddenly started spelling things correctly I’d be very concerned. listen… she has this completely random a$$ obsession with pickles and dogs. WHY THE EF? No one really knows. Does it relate to the deep conversations we’re having? Absolutely not mostly. Will she bring them up anyway? DUH HELLO YES. Mid-thought. Mid-depth. Mid-momenting. Just casually drops in like, “also pickles though” and you’re sat there like… okay Barbara… noted… unclear why… moving on on…. 👣 And the mental image is always the same...

This is a old post I popped in to Skoolers, that came back to mind Here goes...well I was driving into Ubud, to grab juicy vegan burger (no comments on this part please lol), + I started thinking about this weird little game I sometimes play called: # "WHAT'S THE WORST THAT COULD HAPPEN?" 🤔 Stay with me. So, let's say you join a new community (doesn't really matter which one). You're PUMPED, EXCITED, ready to make moves. You drop an intro post, maybe share a little about yourself or your business. Or ask a question, share a win, etc… Then what? Here is the FUN part! 🎉 What's the worst that could happen? 👉 CRICKETS. Nada. No engagement, no likes, no comments. ZERO interaction. Yeah, it sucks, but guess what? That's the WORST that could happen. You don't lose anything. Now, what's the BEST that could happen? 👉 You MEET someone. You make a NEW CONNECTION. A conversation starts and BAM—maybe it turns into a collaboration, a client, a friendship. The possibilities open up. Now, here's another scenario for ya… You join a community, but you DON'T introduce yourself. Or ask a question, share a win, etc… You keep quiet. You don't create a post. You sit back and watch. What's the worst that could happen? 👉 Uh, NOTHING. Literally nothing. F-all! What's the best that could happen? 👉 Still… NOTHING. Nobody knows you. Nobody sees you. You're INVISIBLE. Here's the thing - You have to GET YOURSELF OUT THERE to even have a shot at the best-case scenario. The worst case? You LEARN from it. You ADJUST. You MOVE FORWARD. It's not rocket science. START the conversation, CREATE the connection, and WATCH what happens. What's holding you back? Drop an intro. Create a post. Ask a question. ENGAGE. Because if you don't, well, I don't need to spell it out; you get my gist… Your move. 👊

I just went down a bit of a scroll rabbit hole in some communities and… yeah. I nearly cried. In that quiet, lump in throat, kinda heavy way where you realise how much potential there is… and how much of it is getting lost. Same posts. Same words. Same surface-level stuff. Lots of noise, not much depth. And it made me really totes sad, because being human, being messy, telling our stories, that never stops mattering. This Loom is me saying that out loud. The MESSY MIDDLE. The uncomfortable AF bits. The stuff we usually wait to share until it’s proper and neat And this is exactly why I created THE BACKROOM. (We have a one time on 7 day FREE trial running right now btw) A space to talk about the messy middle out loud, without needing it to be perfect. If you’ve ever felt that “something’s missing” feeling in online spaces… I think this will land. WOOP 🙌