sometimes I think it's pretty damn crazy how we find it so hard to just be ourselves… when actually it should be the easiest thing in the world shouldn't it… I read someone's post and I'm like… hmm that aint them… that doesn't match the voice I heard when we chatted… or I see a photo and I go… that doesn't even look like them ffs… and I sit there going what's wrong with the real version… and obvs I get it… I'm sure to some extent I've been there done it meself… we all have a moment where we shrink the real bit because it feels safer… 𝗮𝗻𝗱 𝗶𝘁'𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀𝗻'𝘁 𝗶𝘁… why are SO many people blending in… same copy… same hooks… same AI generated energy banners… same offers… same brags… same fakeness… and look I'm not saying everyone doing this is doing it with bad intentions… most people genuinely don't even realise they're doing it, I reckon… 𝗯𝘂𝘁 𝘄𝗲'𝘃𝗲 𝗯𝗲𝗲𝗻 𝘁𝗮𝘂𝗴𝗵𝘁 𝘁𝗼 𝗯𝗹𝗲𝗻𝗱 𝗶𝗻 𝗵𝗮𝘃𝗲𝗻'𝘁 𝘄𝗲… we've been taught that fitting in is safer than standing out… that following the formula is smarter than trusting our own voice… that copying what works for someone else is the sensible move… and I'm gonna be properly Mimi style honest with u right now because that's just how I roll innit… even saying this bit out loudish feels a bit exposing… because most people would just quietly disappear and come back when everything looked shiny again and pretend naif all happened… I myself have been struggling to show up a lot lately… struggling to connect the way I really want to… because I totes cannot play the performance game… I cannot sit there writing a fake urgency countdown post when nothing is actually urgent… I cannot pretend a launch or summat is going amazingly when it isn't… I cannot comment on stuff that feels false...overly AI-generated from top to bottom...feels like I am speaking to a robot and not a human... I cannot do the version of this where I smile through it just for the sake of fake a$$ nothingness 𝗶𝘁 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗮𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝗺𝘆 𝘃𝗮𝗹𝘂𝗲𝘀 𝗮𝗻𝗱 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗯𝗲 𝗹𝘆𝗶𝗻𝗴 𝘁𝗼 𝗺𝘆𝘀𝗲𝗹𝗳 𝗶𝗳 𝗜 𝗱𝗶𝗱 𝗶𝘁… 𝗮𝗻𝗱 𝗳𝗰𝗸 𝘁𝗵𝗮𝘁…

I'm doing something a little bit new and I want to be totally transparent about it because that's just… me. obvs. IYKYK😂 so here's the deal. I've spent nearly 30 years bringing people together. dance floors. yoga studios. Facebook groups. Skool communities. in person. online. doesn't matter where — I have always been the one making spaces come alive. making people feel seen. starting the conversations. building the connections that turn into something real. and recently I had a proper lightbulb moment. ooofff. 💡(more deets here) I realised that what lights me up the most isn't teaching people HOW to do this anymore. it's actually DOING it. being IN the community. every single day. making it happen in real time… 𝘀𝗼 𝗜'𝘃𝗲 𝘀𝘁𝗲𝗽𝗽𝗲𝗱 𝗶𝗻𝘁𝗼 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁. 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆 𝗦𝗸𝗼𝗼𝗹 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀. going INTO people's spaces and making them come alive. welcoming members. starting real conversations. Conversions. building the kind of culture that makes people actually WANT to show up. I've already got one inquiry and I'm potentially taking on my first client tomorrow which is exciting af. woop… BUT. I want more of this. and I want to find the right people. and I want to do it in a way that feels completely aligned with who I am, which means no sleazy cold DM nonsense. pfffttt. not a chance. 😂 so far I've put it out on LinkedIn and Facebook and that's kinda it. I'm pretty new to LinkedIn if I'm being honest so I'm still finding my feet over there… 𝗮𝗻𝗱 𝘁𝗵𝗮𝘁'𝘀 𝘄𝗵𝗲𝗿𝗲 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗹𝗼𝘃𝗲 𝘂𝗿 𝘁𝗮𝗸𝗲 if u were me… where would u be showing up to find community owners who need this? would u be going into specific communities and sharing what u do? would u be reaching out to people directly? and if so how would u do it without it feeling gross? 𝗮𝗿𝗲 𝘁𝗵𝗲𝗿𝗲 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗼𝗿 𝘀𝗽𝗮𝗰𝗲𝘀 𝘄𝗵𝗲𝗿𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝘄𝗻𝗲𝗿𝘀 𝗵𝗮𝗻𝗴 𝗼𝘂𝘁 𝘁𝗵𝗮𝘁 𝗜 𝘀𝗵𝗼𝘂𝗹𝗱 𝗸𝗻𝗼𝘄 𝗮𝗯𝗼𝘂𝘁? OR… are u someone with a Skool community that needs this kind of support? OR… are u someone with a Skool community that needs this kind of support? holla at me. 👀

WOOP WOOP WOOP. 🙌 buzzing right now… my first 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗰𝗹𝗶𝗲𝗻𝘁 is officially onboarded and we are going IN together from July 1st and I just… yeah… excited…defo a woop worthy moment… and look… I know some of u have been watching this unfold and maybe thinking… hmmm ok Mimi but what does this actually mean… what do u actually DO… is it just like… comments and stuff… and I love u for asking that because NO. 😂 pfffttt. absolutely not. not even slightly. So then what this actually is because I think there's a lot of confusion in the industry about what community management actually means and most of it is… how do I say this nicely… a bit naff tbh aka poop (I do thing differently, yup)… 🙄 It ain't me logging in and going "great post, bestie 🙌" on everything and calling it a day. That's not management. that's insulting to ur members and honestly… to me… What I actually do is come into ur Skool community, and I SEE everything… 𝗧𝗛𝗘 𝗕𝗜𝗚𝗚𝗘𝗥 𝗣𝗜𝗖𝗧𝗨𝗥𝗘… ur offers… ur members… who's lurking… who's almost ready to buy and just needs the right nudge… who's about to disappear and doesn't even know it yet… and I do something about ALL of it… intentionally… every single dog damn day… (well mon-fri) I onboard ur new people like actual humans because duh hello that they are… not like ticket numbers in a queue… I have real convos that go somewhere… I connect ur members to each other… I spot the moments when someone is ready to upgrade and I create the conditions for that to happen naturally… I see the blind spots u can't see because ur too close to ur own thing… I protect the vibe and the culture of ur space like it's my own… no scripts. no fake ass engagement. no "how many peas can u see" nonsense. pfffttt. eye roll of the century. 🙄 just human behaviour… buyer psychology… business strategy… genuine human care… all of it… every single day… in ur community… whilst u go off and do the stuff only u can do… and I will only EVER work with businesses that run on integrity and ethics and genuine care for their peeps. non negotiable. always. if that's not u… no hard feelings… byeee 👋

ok. cards on the table. no fluff. pfffttt obvs… I don't do sympathy posts. bollocks to that. but I do do truth ones. so here it is. and look — I don't even know if I should be sharing this or not… but I'm not built to fluff over the real shite… frankly… I think someone reading this needs to hear it… so ey up… here we go go… 𝟮𝟬𝟮𝟱 - life was an absolute MESS. lonely. heartbroken. the kind of year where u just keep putting one foot in front of the other because stopping isn't an option and also because who even has time to stop… and yet… business was the best it's ever been. 🔥 incredible clients. incredible results. best year YET. funny how that works hey… the year ur heart is on the floor ur bank account decides to show up. I'll take it. WOOP. 𝟮𝟬𝟮𝟲 - I made a decision to step back from long term one-on-ones and go ALL in on community. U maybe noticed. because community has always been MY thing. totes always. through my yoga days… my mindfulness days… my dance days… in person… online… business… it doesn't matter… I have always been the one bringing people together. whether it was yoga, meditation, dance, business, Facebook groups, Skool… whatever… I've always loved watching complete strangers become friends, collaborations, clients, support systems for each other. THAT stuff lights me up like nothing else. so I went all in on that. BRING IT. 🔥 𝗮𝗻𝗱 𝘁𝗵𝗲𝗻 𝘁𝗵𝗶𝗻𝗴𝘀 𝘀𝗵𝗶𝗳𝘁𝗲𝗱. 𝗮𝘀 𝘁𝗵𝗲𝘆 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗹𝗼𝗼𝗱𝘆 𝗱𝗼. 😂 𝗸𝗶𝗻𝗱𝗮… 𝘆𝗲𝗮𝗵… over the last few months I've had one of the biggest business lessons of my entire career. one that has cost me financially in a way that totes shook me. one that has tested me emotionally. one that reminded me why boundaries exist and why I need to honour them WAY more fiercely than I have been. that's all I'm going to say on that right now because it's in the right hands… but oh my dog it's been a lot. 🙏 and look I human I have emotions…I feel shit deeply…… it fricken hurt. a lot. more than I expected. more than I'd like to admit. but here we are. keeping it moving. obvs.

what if while u were out there doing ur thing… creating… showing up… being the brilliant epic human u are…winking at ya Someone was IN ur community… welcoming ur people like they actually matter…because duuuhhh they do… starting conversations that go somewhere real… making ur members feel like they landed somewhere worth staying… [insert your community name here] keeping the whole thing alive and warm and buzzing… 𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝘀𝗼𝗺𝗲𝗼𝗻𝗲… 𝘄𝗮𝘀 𝗺𝗲 𝗠𝗶𝗺𝗶… peeps keep asking me how I run my communities… how I keep them alive… how I get people actually showing up and talking and STAYING… 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿? I just do it. it's second nature at this point. been doing this for years and I am pretty damn obsessed with people… community… conversations… connections… and obvs… conversions. 🔥 I understand humans in a way most community managers don't even know is possible. I see people through their words. I know why someone comments the way they do… what they need to feel seen… what makes them go from lurker to loyal… from quiet to can't shut them up. (In the best possible way yup) I don't use scripts. I don't fake engagement shite. I don't post "how many peas can u see" and call it strategy pfffttt I show up. I connect. I give an actual damn damn. every single time. so I've decided to take on 2 community management clients. 🔥 because there's only one me and I want to show up for each community PROPERLY...obvs I'm not building an agency. I'm not taking on the world. just 2 communities I can genuinely pour myself into.WOOP if ur community is sitting there quiet while u run around trying to figure out why nobody's talking… if ur members are joining and then just… disappearing… if u KNOW there's more in there but u can't figure out how to unlock it… I can fix that. and if this isn't for u but u know someone whose community needs some Mimi magic… share this… u might just change someone's business… and I'll love u forever for it 🙏 DM me. let's have a real ass conversation. 🚪 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝘀 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲... 𝗷𝘂𝘀𝘁 𝗵𝗼𝗹𝗹𝗮