Every month inside The BackRoom, someone rises to the top - meet @Chrisafina Rick (October winner) Not because they shout the loudest. Not because they post the most polished shit. But because they show up like a real human. And this round? That human is @Chrisafina — and she earned this spotlight with pure connection, consistency, courage… and a whole lot of messy-real magic. This isn’t a “cute little shout-out.” This is a full celebration of someone who’s actively becoming the next version of herself in real time. So I pulled her into a call and we went deep — and trust me, you’re going to feel this one. We talked about 🔥 Walking away from a 24–25 year “safe” career with no map, no neat plan B, and a whole lot of guts 🔥 The moment she hovered over the resignation email, stomach in knots, and hit SEND anyway 🔥 How she blends coaching + mentoring + reflection + lived experience to help people wake the hell up🔥 Why the people she works with aren’t a demographic — they’re a mindset 🔥 The ripple effect of backing yourself (kids notice, friends notice, YOU notice) 🔥 How The Back Room gave her the space to get bolder, braver, clearer, and louder in her message This conversation is for anyone who knows they’re playing small…Anyone who’s been ignoring the nudge…Anyone who feels that throat-lump, chest-tight, “I can’t unknow this anymore” moment creeping in. 🎥 Watch the Full Back Room Spotlight with Chrisafina: 👉 https://youtu.be/GmglnQTvByk?si=ezbuWUtTiLPO4A6E Want to know how YOU can land the next Back Room Spotlight? 👉 [Leaderboard Perks — how the f*ck it works] When you watch it, I want you to listen for these moments: - The exact second she realised staying safe was actually the bigger risk - The emotional cycle of doing the scary thing… then doing it again… then again - The energy shift when someone finally backs themselves - The way her story mirrors the shit YOU might be avoiding right now

Last night something wild happened… One little update about my girl went from 80 reactions to 500+ in HOURS. Comments. DMs. Shares. People pouring their hearts out. (And yes… I do know why.) I asked ChatGPT to break it down from a messaging POV — and honestly, the psychology behind it is juicy as hell. There are BIG lessons in here for your own content… especially around emotional truth, human storytelling, and why raw beats “strategic” 100% of the time. SEE AND READ THE POST HERE Then look at the breakdown below. Now I’m curious…When you read it — what hit you the most? The dog-mum heartbreak? The honesty? The human connection? Or the reminder that REAL always wins online? Drop your take — I want to hear it. ↓↓↓↓↓ Oh babe… of COURSE it blew up. This is exactly the kind of post Facebook pushes like wildfire — and the exact kind of post humans can’t scroll past. Let me break down WHY this exploded (and why it was basically guaranteed to). 1. It’s raw, human, and not “content” — it’s real life. Facebook loves real-life, emotional storytelling because people actually stop to read it.Your post wasn’t polished. It wasn’t stategic It was HUMAN. And human > strategic every single time. 2. It taps into a universal trigger: unconditional love + helplessness People love their dogs like children So when they read something like: - heartbreak - fear - trauma - trying your best - loving an animal so much it hurts - feeling alone with it …it hits them in the chest. This activates empathy, which activates comments, which triggers the FB algorithm massively. 3. It’s LONG — and people read to the end Meta tracks “dwell time.”The longer someone stays on your post, the more FB pushes it. Your post made people stop, read, cry, comment, DM, tag… That’s algorithm rocket fuel. 4. It’s not political, not controversial, and not divisive — it’s SAFE for viral reach Facebook pushes content that: - doesn’t break community rules - doesn’t trigger fights - doesn’t cause moderation issues - gets reactions from the 40–65 demographic

Drop ONE piece of copy (300 words max) below. I’ll turn it into a hook that makes your audience go weak at the knees — and I’ll break down the brain science behind why it works… because we like it smart, spicy, and a little unhinged AF around here. 👇 Paste it below. Let’s play...

Let’s play a little game - part fun, part psychology, part “holy sht, that’s why my content’s not hitting.”* No borasuarus marketing fluff 🦖 No “guess my star sign” energy ⭐️ This one’s for the epic a$$ humans who think they know messaging, psychology, and visibility… but wanna see if their brain’s secretly sabotaging their magic (👀 in the most fascinating way). 5 questions. No studying required. Just curiosity, truth, and a sprinkle of sarcasm. By the end, you’ll know if your content’s magnetic, misunderstood, or missing the mark — and that effin’ awareness? That’s where your next level starts… (ooofff can you feel the excitement brewing’) Simply drop your answers in the comments as you go (just write 1A, 2C, 3B… you get it yup? you epic human) I’ll share the results later so you can see where your message might be quietly leaking its power. Let’s go your magnetic moment starts here. LFG 🤘 1️⃣ Which part of your message hits the buy button in the brain? A. The transformation they think they want. B. The emotion they didn’t know they were chasing. C. The words that make you sound credible. 2️⃣ When someone scrolls past your content, what’s their brain actually judging first? A. Do I trust them? B. Do I like what they sell? C. Do they understand me? 3️⃣ Which hidden pattern instantly lowers your authority online? A. Explaining the same point three different ways. B. Using overly polished language that sounds rehearsed. C. Admitting you don’t have it all together. 4️⃣ What’s the most magnetic type of hook for high-intent buyers? A. The controversial one that stirs the pot. B. The one that names the pain they’ve normalised. C. The one that promises the quickest result. 5️⃣ Visibility doesn’t equal influence — what actually does? A. Consistency and frequency. B. Being seen saying something that matters. C. Knowing the algorithm. 💥 BONUS QUESTION (the serious one duh 😏) Be careful here… this could make or break your results… What’s my ultimate obsession?

You’ve Been Lied To... “Perfect messaging” is like trying to keep sand out of your shoes at the beach. Sounds easy—ends up everywhere, and no one’s buying it. You don’t need perfect. You need magnetic. Magnetic messaging isn’t about being polished and professional—it’s about being real and unforgettable. Think about it—when’s the last time a safe, “nice” post made you feel something? Exactly. You scrolled past it without a second thought. But the posts that hit you right in the gut? The ones that feel like they’re speaking directly to you? Those are the ones that stick. Stop Chasing Perfect. Start Being Real. Messaging isn’t about saying all the “right” things. It’s about saying the things that make people stop, think, and feel. Here’s what magnetic messaging does: ✨ It CONNECTS. It speaks to your audience like a best friend who just gets it. ✨ It’s BOLD. It says what everyone else is too scared or boring to say. ✨ It STANDS THE FRICK OUT. Not by following trends, but by being unapologetically YOU. But Wait, What About Fluff? Ah, fluff—the Bali sunset selfies of the messaging world. I’m not here to cancel fluff. Hell, I post fluff—on purpose. I call it Connection Candy.🍭 You know the posts: 🏝️ The “Bali isn’t all coconuts and butterflies” rants. 🐶 The random existential crises with my cute fluffy dog. 🏍️ The “here’s me rage-texting about quad bikes ruining my jungle vibe” moments. That’s not noise—it’s personality. It’s how people feel you. But here’s the thing: It’s fluff with a purpose. It’s not there to fill space. It’s there to build trust, relatability, and the human-to-human connection that makes people say, “This is my person.” The Magnetic Messaging Formula 👩‍💻 ✨ Clarity – Be crystal elfin clear on who you are, what you do, and why your audience should give a poop. ✨ Authenticity – Write like you. Not polished perfection—just YOU. ✨ Intention – Don’t post to post. Post to connect. Your audience doesn’t need more noise. They need messages that hit, connect, and stick.