Gents, this one's for the fragrance lovers (and anyone who wants to start smelling like a man with taste). We've got Marcelo — The Niche Fragrance Collector — joining us for our May 28th LIVE call! This Aussie has built a serious following exploring niche perfumery from across the world, meeting the perfumers behind the craft, and championing the underappreciated art of "smelling." He doesn't just chase the next bottle to buy — he digs into the artistry, the notes, and the creativity behind every great scent. Whether you're new to fragrance or you've already got a shelf full of bottles, this is going to be a fun, eye-opening conversation packed with value. Come learn how to think about scent the way a real collector does! 📅 The Details - When: Thursday, May 28th - Time: 5:00 PM – 6:00 PM Central US - Meeting Link: https://www.skool.com/watch-lover/calendar?eid=e2e1337a4ef74f65ab562d7d531965f7 Drop your fragrance questions in the comments below — favorite notes, what you're looking to find next, or anything you've always wanted to ask a true collector. I want to make sure we cover what matters most to YOU. Let's pack this call and show Marcelo what this community is all about. See you! 🚀✨

Gentlemen, here are a few standout posts from Watch Lover this week. 1. @James Milson Post: https://www.skool.com/watch-lover/casio-illuminator-the-hulk Big shoutout to James for the Casio Illuminator “The Hulk” post. He did more than share a wrist shot — he gave the story, specs, personality, and even invited others to think about the watches they forget to wear. Great example of turning a simple watch post into a conversation. 2. @Warren Money Post: https://www.skool.com/watch-lover/white-dial-wednesday-battle-of-the-gmts Shoutout to Warren for a genuinely useful comparison between the Ascent GMT and the San Martin GMT. The post gave hands-on context, value judgment, fit/wearability notes, and “best bang for your buck” thinking — exactly the kind of watch discussion members can learn from. 3. @Craig Stevenson Post: https://www.skool.com/watch-lover/new-watch-lorus-pc32-x190 Big shoutout to Craig for sharing his Lorus PC32-X190 and being honest about what kind of collector he is becoming. His post had budget-watch perspective, collecting self-awareness, and a real question behind it — great substance for the group. 4. @James Dennard Post: https://www.skool.com/watch-lover/my-grandfathers-watch Shoutout to James for sharing his grandfather’s watch. Posts like this remind everyone that watches are not just specs or brands — sometimes they are family history, memory, and connection. 5. @Brian DeLay Post: https://www.skool.com/watch-lover/reintroduction Big shoutout to Brian for reintroducing himself and sharing the story behind his Omega Seamaster Quartz. Earning a professional certification and choosing a watch to mark that achievement is a strong milestone story — exactly the kind of personal context that makes Watch Lover more meaningful.

You've seen it happen — maybe you've lived it. A piece that looked right on paper, felt wrong on the wrist, and lost value the moment you tried to move it. A "deal" from a seller whose reputation you couldn't verify. A reference you passed on because you didn't know enough yet, and regretted six months later. None of that is a spending problem. It's an information problem. And information in this hobby isn't hard to find — it's hard to trust. YouTube has opinions. Forums have arguments. Hype pages have agendas. None of it tells you what to do with your specific budget, taste, and collection goals. That's the gap Watch Lover Premium closes. You get direct access to serious collectors and experts who've made the mistakes so you don't have to. Live calls where you can bring a real purchase decision and leave with a real answer. Trusted vendor relationships built over years, not hours of research. A community where the baseline level of knowledge is genuinely high. The collection you're trying to build in two years, alone — some of these men built it in twelve months, together. The room you're in determines the speed you move at. Join Watch Lover Premium here: https://www.skool.com/watch-lover/plans