When: starts the week of January 19th WHAT: 1 Live training (90 minutes) and 1 live Q/A (2+ Hours) EACH WEEK (for 8 - 10 weeks) This Is Your YEAR. If you’ve been hustling, experimenting, and trying to get your FB Ads working… But you haven’t cracked the code yet? Good. Because this is the year everything changes. Here’s why: You don’t need more random tips. You don’t need more conflicting advice. You need a clear, current, guided system that matches where you are right now. That’s exactly why we've created Get Fluid in FB Ads — our 8-week live program designed for authors who are DONE guessing and READY to get consistent, confident, profitable with their ads. And here’s what we’re going to teach: Custom Audiences that actually convert Retargeting ads that feel natural (not pushy) FB Pixel techniques that give you REAL insight (beyond just how to install it) NEW 2025-ready avatar marketing (This changes everything and you're going to want to know how and why) Using reader magnets to train the algorithm (beyond list-building) and your ad account What’s working RIGHT NOW with creative How the Andromeda update affects your ads DATA: how to read it, understand it, and know exactly what to do next No more chaos. No more overwhelm. Just clarity, flow, and ads that finally make sense. Get Fluid in FB Ads

Welcome! If you are new or haven't introduced yourself before, let's do it here in this thread! All are welcome to answer, whether you are on a paid plan, a free (with other membership plan), or an industry professional!

So much has been said about Andromeda and what it does, and I found this article really refreshing. I also liked this comment underneath—it might explain why some ads no longer work (mine, thankfully, still do). The Truth About Meta Andromeda and Ad Retrieval - Jon Loomer Digital The comment: The way we've seen it manifest is this - since the ad retrieval process changed, we need to change some attributes of the ad to make sure it gets retrieved. Previously, your ad just had to win the auction. (I know there was a retrieval before, but that's the bit that changed) Now, it needs to pass an AI "pre selection" to even get into the auction. So the AI needs to be able to understand very clearly what your ad is about and who it should serve it to. If it doesn't, then it won't even get into the auction, becasue it thinks other ads are better suited to the person.

Lunch with Mal is in 5 hours. I'll update the Youtube link to her direct live then! Or you can go to her YT link (click the link at the top of Community) and navigate to her live section. You can also subscribe if you always want to be notified when she goes live! We'll talk FB Ad changes, whatever topic she wishes to discuss, and she'll take questions from the audience. Important: The flow of Lunch with Mal ALWAYS is directed by the comments and questions. So if you want to know something, it's important to show up and comment! This helps the community out and also helps Mal out so she knows what the audience wants to hear about. Thank you so much!

Did you catch Lunch with Mal today? If so, what's your biggest takeaway? Watch the recording: https://www.youtube.com/watch?v=hiEBJpLDlMI