Scaling on Friday/Weekend?
I know it's a bad idea to start an ad on a Friday afternoon (after 12pm EST) or on the weekend. Does that same rule apply for scaling ads? As long as today follows the trend of this week, I'll have five days of profitable reads, and I want to scale the ad by a few dollars (currently it's $5, I'm thinking $8 since that's what I keep making back), but didn't know if that was smart to do over a weekend or if I should wait until Monday morning to scale.