Found the right ad. The sexy genie and cat. But of course, lol. Although still too early for much sales data. Had more KENP today at least.

Here’s how Facebook thinks, here’s why most advice doesn’t apply to authors, and here’s the deepest signal we can give Facebook to train the algorithm effectively. I thought I would highlight the replay, graphic, and checklist! Checklist: Funnel Breakdown.docx

When: starts the week of January 19th WHAT: 1 Live training (90 minutes) and 1 live Q/A (2+ Hours) EACH WEEK (for 8 - 10 weeks) This Is Your YEAR. If you’ve been hustling, experimenting, and trying to get your FB Ads working… But you haven’t cracked the code yet? Good. Because this is the year everything changes. Here’s why: You don’t need more random tips. You don’t need more conflicting advice. You need a clear, current, guided system that matches where you are right now. That’s exactly why we've created Get Fluid in FB Ads — our 8-week live program designed for authors who are DONE guessing and READY to get consistent, confident, profitable with their ads. And here’s what we’re going to teach: Custom Audiences that actually convert Retargeting ads that feel natural (not pushy) FB Pixel techniques that give you REAL insight (beyond just how to install it) NEW 2025-ready avatar marketing (This changes everything and you're going to want to know how and why) Using reader magnets to train the algorithm (beyond list-building) and your ad account What’s working RIGHT NOW with creative How the Andromeda update affects your ads DATA: how to read it, understand it, and know exactly what to do next No more chaos. No more overwhelm. Just clarity, flow, and ads that finally make sense. Get Fluid in FB Ads

Lunch with Mal is in 5 hours. I'll update the Youtube link to her direct live then! Or you can go to her YT link (click the link at the top of Community) and navigate to her live section. You can also subscribe if you always want to be notified when she goes live! We'll talk FB Ad changes, whatever topic she wishes to discuss, and she'll take questions from the audience. Important: The flow of Lunch with Mal ALWAYS is directed by the comments and questions. So if you want to know something, it's important to show up and comment! This helps the community out and also helps Mal out so she knows what the audience wants to hear about. Thank you so much!

I've been running FB Lead ads and have over 300 downloads, which is great. But I have encountered two problems: 1. I'm using BookFunnel, and Facebook isn't seeing/counting the lead results from BookFunnel. I used my pixel #, and picked "leads" for both BookFunnel and Facebook. Should I use a different category than leads? 2. After running for two or three days, my FB lead ads stop running. This has happened twice. (I duplicated the ad & made some tweaks so the second ad was slightly different.) Do they stop running because FB isn't recognizing that the ads are delivering the results I want? Or could it be something else (I've looked all over my admin pages for any messages that my ads are violating anything, but it says I'm within the guidelines/no reports). Suggestions? Please and thank you!