The ad that built a huge chunk of our business made people mad. It asked, flat out: Is M.D. Cooper the next Larry Niven? Sci fi readers had OPINIONS. The comments lit up. And the clicks came. Here's the lesson I teach now: the goal of an ad is not to be liked. The goal is to be noticed. A polite ad that nobody reacts to is invisible. And invisible doesn't sell books. What's an ad idea you've been too nervous to run? Tell me. Let's pressure-test whether it's actually too bold, or just bold enough.

One of the biggest mindset shifts that changed everything for us: Readers buy familiarity with a fresh twist. They are not hunting for something nobody has ever seen. They want the comfort of their favorite trope, delivered through characters they haven't met yet. Give them the thing they love. Then surprise them with how you do it. What is the ONE trope your readers come to you for? Say it in five words or less. I'll go first in the comments.

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Was there posted in one of the posts here a tool that can analyse book covers, etc? I have looked though the various posts, but I don't seem to be able to locate such - if there ever was a post on this.

(Repost from 15 days ago but with new members, I thought I'd bump it to the top) It's easier to convert readers and get more sales when there is synergy. What it is? Or how I define it? Because to be fair, sometimes I use words wrong. 🤣 Here are the pillars of a successful campaign, whether you are direct, wide, or exclusive to Amazon. Reader Magnet ---> Facebook Ad ----> Email Drip Funnel ----> Book Blurb ----> Series Define these things while writing your series and everything else is easier: ✅Themes ✅Tropes (The Butter) ✅Atmosphere ✅Tone (Funny, sassy, serious/mysterious, sexual, witty, snarky) Then each of the major steps has this baked in. You write everything in the same Tone and amplify your tropes and themes: It's okay to be ruthless. It's okay to let go of complete perfection if the vibe works. Often when ads don't work, there's a mismatch. The tone from the reader magnet doesn't match the ad, or the ad doesn't match the series. Then it falls apart and that's when you'll see good CPC but low or no purchases. It's not an ad problem. It's an agreement problem. Get things to align and agree and you'll convert at higher levels. So each pillar in your structure should have the same tone, the same tropes, and the atmosphere. Then it will flow easily from one to another. Your ideal reader will see your ad. They like it. Then they read your blurb. It builds the interest. By the time they finish your reader magnet and you are feeding into everything they love that you do so well, they'll be hungry to buy that series before they even click to buy it. Like DROOLING, practically. That's when you start hearing, "I 1 clicked before reading the blurb" Get all your pieces to work together like a well positioned machine and each thing does the heavy lifting. It makes ads work better. It makes sales easier. And it'll increase your conversions.