Hey everyone! My Friend Elizabeth Adams has a Booktok Free Course available if you join her skool. Here's her write up on it! https://www.skool.com/chrysanthemumdigitalsolutions/about?ref=4fadcf87df884a2182779d78ff86ce61 Stop Guessing. Start Engineering. (New FREE Course Available! 🚀) Ever feel like BookTok is just a slot machine? You post a video, pray to the algorithm gods, and... crickets. Meanwhile, other authors seem to have a "magic touch" that sends their books straight to the charts. The truth? It isn’t magic. It’s infrastructure. I am thrilled to announce that my brand-new course, "Engineered for Booktok," is now live in the Classroom—and it is 100% FREE for this community. For this course, we are moving past "content tips" and diving into the actual science of how the TikTok AI engine works. What you’re getting (for free I might add): - The Science of the FYP: Why "training" your account is the single most important step you’ll ever take. - The Infrastructure of Success: Why your email and handle choice can trigger (or bypass) spam filters. - Market Positioning: A deep dive into several BookTok niches (from Omegaverse to Romantasy) to find your exact tribe. - The Actionable Blueprint: A step-by-step guide to "training" your app so your first post hits the right readers instantly. - Why take this now? Most "how-to" guides start with the first video. We start before the first video. If you want to stop being a "content creator" and start being a strategist, this roadmap is for you. How to access it: Just head over to the Classroom tab and look for "Engineered for Booktok" module. Let’s stop guessing and start leveraging the algorithm like pros. See you in there!

I have to vent! Why can't they stop fixing what is not broken! Today, I noticed when I'm searching a word in Google, they've removed the dictionary! Damn them! What I now have to do to be able to view the classic/useful mode, is open an incognito window. Then, I get to see the dictionary, etc. Why can't they just stop messing with stuff! AAAAAARRRRGGGHHH!

Happy Friday Everyone! How did your week go? Mine was a blur! I finished a book over the weekend that I really thought I'd be editing by now, but my week had other plans. I've had a lot of training classes this week, and I've been exhausted. I was hoping to get some editing done during coworking, but I had an ADHD meltdown this week over a bookshelf for my office, and guess what just arrived? So, I'll be in a class all morning and during coworking time, guess who will be putting a shelf together and reorganizing her office? So, if you want to watch me trying to wrangle a new shelf, organize my office, then you're in for a treat for today's co-working session! However, I will soon have no more excuses not to work on my books. What are your not writing excuses?

I'm never really comfortable on video, so now I can be on video without recording the video with heyGen. I just upload photos I want in the video (or images) upload the script, and then the software create the video, creates me (I recorded a 15 second video for it so it can minimic my face and likness) and it creates a really polished looking video! I get to say what I want to say without getting nervous. Check out the video I made for our next workshop using it. You can use the software to make quick reels, even if you don't have a script, it'll write one. You can upload images of your books or merch for product placement videos. Lots you can do with it https://www.heygen.com/?sid=rewardful&utm_medium=affiliate&via=jill-cooper Also, hope you'll stick around for our next workshop. Starting the first week of May!

We ran a 20 minute Q/A! Hopefully we can get more people next time. Here are some notes: Impromptu Zoom Meeting - March 25 Meeting Purpose Q&A on Facebook ad strategy and Kickstarter promotion. Key Takeaways - Ad Set Diagnosis: To fix a $60 spend vs. $7 revenue ad set, add unique attribution links to each ad. This isolates the winner(s) and allows you to pause the losers, preventing Facebook from wasting budget on underperformers. - Ad Rotation: Rotate ads for longevity and audience psychology. A break from an ad can overcome creative fatigue, and seeing it again later signals quality, which can convert readers who needed time to decide. - Kickstarter Strategy: Use a reader magnet ad to build a warm email list before launch. The ad sells the story, not the campaign; the Kickstarter CTA is placed at the end of the novella and in a subsequent email drip. - New AI Targeting: Facebook is testing a new AI-driven targeting feature where you describe your ideal reader in natural language. This could restore the hyper-specific targeting capability lost in recent years. Topics Ad Set Diagnosis & Optimization - Problem: An ad set spent $60 for only $7 revenue (1 sale + ~1500 KU reads). - Root Cause: A single attribution link for all 5 ads in the set. Impact: This prevents identifying which specific ad is performing well and which are wasting budget. - Solution → Add Unique Attribution Links: Add a unique link to each ad in the set. Run for ~3 days to gather data. Pause underperforming ads; keep the winner. - Ad Set Structure Best Practice: Run only one ad per ad set for traffic campaigns. Why: This allows precise budget control and audience adjustments for that single ad without affecting others. Exception: Sales/lead ads can run multiple creatives, as Facebook's algorithm can optimize for the best performer.