Now, for most of you that might sound a tad trivial... Yet, for me - & considering the amount of times I have re-designed covers, re-branded, etc - this is quite the feat! So, I have just today pulled together a (I hope) better blurb. & the creatives I have used in the Ads are already getting a good CTR, CPC, etc (despite the fact that I set up the campaign wrong yesterday & had to re-calibrate it at 10am this morning!). Here is the updated blurb: He’s hunting a traitor. There’s just one problem: it might be him. 1791. Switzerland. Conspiracy tears through the Confederacy. War is inevitable. A saviour is needed. Instead, we get... well... a pompous idiot who’d rather complain about his wardrobe and water-gruel. Amidst the Alps and anarchy, a nameless fugitive races for Zürich, clutching a scroll that could stop it all. Alas, a blow to the head erases his past, his purpose... and — nay! — his common sense, too. Now washed up in a rural backwater hell, and stripped of his silks and sanity, he’s convinced of one thing alone: he is meant for a life of exquisite luxury, not shovelling dung. Natch, his past comes a-calling. Beyond the domestic drudgery, mercenaries, cantonal guards, and a looming French invasion are all closing in. And so, as he bumbles through ambushes, lock-ups, and disasters aplenty, the ultimate irony is revealed: the WANTED posters bear a phiz suspiciously his own. Insufferable, blundering, and ludicrously bold, he might — just might — change the course of history... provided his colossal vanity doesn’t doom them all first. “Glory, jest, and riddle of the world!” — Alexander Pope For fans of rich historical, picaresque adventure served with the sharp wit and chaotic farce of the literary classics. A compass, not a comparison: blending the satirical cadence of Henry Fielding and the swashbuckling thrills of Alexandre Dumas with the deadpan absurdity of Patrick deWitt, expect slow-burn 18th-century intrigue, morally messy families, and a protagonist who has to earn every inch of ground.

We've got a stacked season of workshops, audits, and one MEGA launch coming your way — and you do NOT want to be on the outside looking in. Here's what's dropping: >>>> Get Discovered: The GEO Class Learn how to design (or redesign) your website to be optimized for AI and SEO. We're talking automations, trope maps, and "If you like X, you'll love…" landing pages for ALL your series. Readers are using AI to search for their next read — this is how you make sure AI recommends YOU. Don't get left behind. Learn to use AI to talk to AI or learn to do it manually. It'll take longer but you can get quality results both ways. >> FB Ads Summer Updates (July & August) Summer always brings changes to FB Ads. If you're in The Lab, you'll get exclusive access to our Summer Updates workshop, built to help you get a handle on every shift before it costs you. Friday Lives — Two Ways to Get Eyes on Your Account >>>> Every Friday, join us for: Q&A FB Ad Audit Live — Mal personally reviews your ads and your data FB Ad Business Manager Audit — make sure your setup is doing everything it should Coming This Fall: Our MEGA Evergreen FB Ads Course Learn how to convert your existing series to Evergreen — or plan an Evergreen series from the start — so it's written to earn you big money on a recurring basis. This is the long game, done right.

The ad that built a huge chunk of our business made people mad. It asked, flat out: Is M.D. Cooper the next Larry Niven? Sci fi readers had OPINIONS. The comments lit up. And the clicks came. Here's the lesson I teach now: the goal of an ad is not to be liked. The goal is to be noticed. A polite ad that nobody reacts to is invisible. And invisible doesn't sell books. What's an ad idea you've been too nervous to run? Tell me. Let's pressure-test whether it's actually too bold, or just bold enough.

Hey all, I am thinking of recycling some of my old backgrounds from the only campaign in my dreary history of Meta ads where I actually made some half-decent sales. Admittedly, this was pre-Andromeda. I have run these backgrounds through Gemini & he adapted them to better match the new book covers. What say you? (Note: added in a couple more) Thanks.

I think - if I'm recalling correctly - one of the latest vids said that we choose the sales instead of traffic? Also, is it landing page views or clicks? I cant recall.