On multiple ads, my cumulative reach is going up, my CPM is going down or steady, but Creative Fatigue has set in. Ironically, FB is suggesting I increase my ad spend. Am I correct in understanding that I should add new creatives? I think I can only have 1 image per ad, is that right? So can you please (re)explain/clarify if I do that in a new ad within the same ad set? Thank you

If you're running ads to Amazon, and Amazon goes down, do you turn the ads off until it comes back?

@Jill Cooper I was out of town and couldn't attend the Q&A. I tried to watch the recording, but it seems only the last 6 minutes got recorded. Is that correct? Did @Malorie Cooper answer the same as you? If so, would it be advisable to turn ads way down and minimize loss during an outage or is that problematic too. Thank you so much.

See you next week!

@Jill Cooper and @Malorie Cooper I decided to start a traffic ad aimed at my audiobook bundle. Using targets of Audible (retailer) and Audiobooks (publications), I further narrowed with Contemporary Romance. That gave me an audience of 5.7 million. It didn't occur to me until after I set everything up that I have the 3 ads in 3 different ad sets, because I duplicated what you had recommended last week for my existing ads where we wanted to force ad spend to each one. EACH of the audio ads is getting $10/day. Is that too high given the audience size? Thank you

If I'm understanding correctly, I think this ad is doing well and I could turn off all but the best one. What's your take? One of the screenshots shows that FB thinks my Ad Quality is way below average yet it's rated well otherwise, which gave me a laugh... I have friends in low places, lol! I assume that info should be ignored. Please tell me if I'm wrong. I added an image here because I hadn't included it in the previous homework where we shared our ad images. This was one I had done for something else and tossed it into the ad at the last minute. It doesn't have the book cover, but it does say 'book reviewer'. It's the one FB is sending all of the ad spend to. I also included a screenshot of the Attribution data that includes all of the books, not just the one the link is too. Thank you so much for walking us through these assessments.