One of the biggest mindset shifts that changed everything for us: Readers buy familiarity with a fresh twist. They are not hunting for something nobody has ever seen. They want the comfort of their favorite trope, delivered through characters they haven't met yet. Give them the thing they love. Then surprise them with how you do it. What is the ONE trope your readers come to you for? Say it in five words or less. I'll go first in the comments.

Toss your Q's in here or show up to the Q/A live!

If you wish to re-do your homework for Week 6, please put it here. Make sure you are using everything you have learned from Lessons 1 - 6. This is to focus on Hooks but also needs to be a good composition. Use the handouts to find the image safe zones and utilize margins. (Don't just upload what you uploaded before or it will be deleted) 3 Images, 3 Reels, Max.

Let me tell you something it took me years to actually believe. The launch is a sugar rush. The backlist is the meal. We hit $25,000 in our first big month. Then $50K. Then $75K at our peak. And for five years after that, with barely any new releases, our backlist still paid us six figures a year. Old books are not dead weight. They have reviews, ranking history, and readers who already trust them. Your oldest book might be your most underrated employee. How old is the oldest book you have that's still earning money? Tell me in the comments. I want to see who has a quiet little workhorse hiding in their catalog.

Alas, a migraine has struck me today. I thought I could power through, but after recording the homework review video, I knew it was not to be. I've moved it to the same time tomorrow.