Here's something that could change how you handle every client conversation from now on. I often ask people in my training sessions this question: "What is it that wealthy taxi drivers do that less wealthy taxi drivers forget to do?" I get all sorts of answers. Charge higher fares. Build rapport. Get bigger tips. All reasonable guesses. But none of them are right. The answer is so simple it's almost annoying: Wealthy taxi drivers always book the return journey. Think about it. When a taxi driver drops you at a restaurant, the wealthy ones don't just drive off and hope you'll remember to call them later. They say: "What time do you think you'll finish your meal? I'll come and pick you up. If you're running early, give me a call. If you're a bit late, let me know and I can fit in another fare. But I WILL be here for you at the agreed time." And when they turn up exactly as promised? You use them again. And again. And you tell your friends about them. Now here's the thing... How many of us are doing this in our own businesses? Be honest. How often do you finish a call with a prospect, agree to send a proposal, and then... just send it? No follow-up booked. No next step scheduled. Just hoping they'll get back to you. And then you wait. And chase. And wait some more. Every time you chase a client, you damage your positioning. You go from being an authority they want to work with to someone who needs their business. Here's the fix: Never end a client interaction without having the next one scheduled. It's that simple. - After a discovery call → Book the proposal review BEFORE you hang up - Sending a proposal? → The follow-up meeting should already be in both diaries - Finished delivering work? → Book the review call - Project complete? → Schedule the check-in - When you do this, there's no ambiguity. No awkward chasing. No wondering what happens next. You're providing certainty. And certainty is worth paying for. Here's your challenge: Think about your last 3 client interactions. Did you book the return journey?

If you’ve got a call coming up with a prospect (or even a long-standing client), use this simple opening question and notice how it changes the whole tone of the meeting: “Tell me what made you interested in me helping you to [XYZ]?” (Example: “…helping you to generate more leads / raise your fees / write your book / create a deluxe offer…”) Then do the hard bit: stop talking. Your job is to listen for the words that come after “I want…” (or anything that means “I want”). Why this works: it gets the client focused on their outcome, and it lets them sell themselves on the value, without you having to “pitch”. If you’ve got a call today, what would your [XYZ] be and where could you use this question immediately?

You’re here - and that means one thing: you’re ready to stop competing on price and finally get paid what you’re truly worth. 🚀 This community is for consultants, coaches, accountants, and professionals who want clients who respect their value, premium fees without resistance, and at least 30% more profit — without working more hours. Here’s what you’ll find inside 👇 ✨ Free Resources & Quick Wins: - 📘 Paid! eBook - ❓ The 4 Golden Questions (Peter’s timeless client-getting tool) - 🎥 Paid Explained Masterclass - 🔁 79 Ways to Repurpose Content - 🖊️ How to Write Your Book in 10 Weeks or Less – fast authority builder - 📚 Peter’s Essential Reading List (Top 20 books that shaped his success) - 🤖 Your Paid Partner GPT + 25 AI Tools for 2025–26 - ✅ Copy-and-paste guides, templates & more 🎓 Courses & Trainings: - Your First 30 Days Roadmap – step-by-step action plan - Live Masterclasses with Peter & special guests - Premium Courses like The Persuasion Formula & Time Management Formula (available to upgrade inside the Club) - 👥 Community SupportThis isn’t just content. It’s a network of ambitious professionals, all here to share, support, and grow together. ✅ Start here: 1. Introduce yourself below — tell us who you are, and your #1 struggle with getting paid your worth. 2. Watch the welcome Video + Your First 30 Days Roadmap to get started fast. 3. Dive into your freebies — grab the Paid! eBook and watch the Paid Explained Masterclass today. You’ve joined because you want more respect, more authority, and more income. This is the place to make it happen. Welcome aboard - let’s get you Paid!

When you joined The Paid Up Club, the promise was simple: To add at least 30% more profit without adding more hours. So let's talk about where that 30% is hiding in YOUR business. Over 50 years, I've found there are really only 4 places to find it: 1️⃣ More customers: But this usually means more hours, more marketing spend, more effort. It's the hardest way to grow. 2️⃣ Higher average order value: Charge more, offer deluxe packages, stop underpricing your expertise. This is often the fastest win. 3️⃣ Increased order frequency: Get clients coming back more often. Subscriptions, retainers, follow-up programmes. 4️⃣ Better retention: Keep clients longer. Remember: "satisfied" clients are only 65% loyal. "Very satisfied" clients are 95% loyal. That 30% gap is costing you a fortune. Here's the maths that changed everything for me: Improve just THREE of these by 10% each, and you don't get 10% growth. You get 33% growth. That's the power of exponential vs. linear thinking. And here's the best part - for most of us, adding 10% to these numbers doesn't require more staff, bigger premises, or longer hours. It requires better strategy. So here's my question for you: Looking at those 4 areas, where do you think YOUR biggest opportunity is right now? 🅰️ More customers — I need a better lead generation system 🅱️ Higher prices — I know I'm undercharging but struggle to raise my fees 🅲 More frequency — I do one-off projects but could create ongoing relationships 🅳 Better retention — I'm losing clients I shouldn't be losing Drop your letter in the comments and tell us WHY you picked that one. Even better, if you've already made progress in one of these areas, share what's working. Your win might be exactly what someone else needs to hear. Let's help each other find that 30%. 👇

I want to share something that completely changed how I think about client retention. Years ago, Professor John Murphy from Manchester Business School shared some research with me that stopped me in my tracks. He found that when clients say they're "Satisfied" with your service — they're only 65% loyal. But when they say they're "Very Satisfied" — they're 95% loyal. That's a 30% difference. From one word. If you have 100 clients who are merely "satisfied": → 35 of them are open to competitors → 30 might leave when a better offer comes along → 35 won't actively recommend you If those same 100 clients were "very satisfied": → Only 5 are at risk → 95 are effectively locked in → Most become advocates who send you referrals Same clients. Completely different outcome. So the question isn't "Are my clients happy?" The question is: "What would it take to move them from satisfied to VERY satisfied?" Here's what I've seen work over 50 years: 1. WOW them, don't just HOW them "HOW" means delivering what they expected. Nothing more, nothing less. "WOW" means exceeding expectations. Finding one thing you can do that they didn't ask for. 2. Stay in contact when you're NOT selling Most professionals only reach out when they want something. Be different. Check in. Share something useful. Show you're thinking about them. 3. Ask "What would make this a 10?" If they're giving you a 7 or 8, find out what a 10 looks like. Then deliver it. Here's the uncomfortable truth: It costs 5-7x more to acquire a new client than to retain an existing one. Yet most of us spend 80% of our energy on acquisition and 20% on retention. Flip that ratio and watch what happens. Your best new clients are your current clients. Treat them that way. I'm curious — what's ONE thing you do to move clients from "satisfied" to "very satisfied"? Drop it in the comments. I'd love to hear what's working for you. 👇