Here’s to making a positive difference in the world and be rightfully rewarded for the impact we make. I’m reminded of the quote by Prof Patrick Winston: “Your success in life will be determined mostly by your ability to speak, your ability to write and the quality of your ideas; in that order“. Seems to make sense to me. Peter.

I want to share something with you today that completely changed how I think about growing a business. Years ago, a friend told me about a Jay Abraham seminar in Los Angeles. I nearly didn't go. Thank goodness I did. What I learned there has stuck with me ever since – and it's helped thousands of my clients transform their results. (and thank you Paul Dunn for showing this to Jay) Here's the thing... Many business owners spend all their time, effort and marketing budget on ONE thing: getting new customers. Sound familiar? But here's what nobody tells you – that's the HARD way to grow. There are actually three questions that drive business growth: 1. How do I increase the number of customers? 2. How do I increase the average order value? 3. How do I increase the purchase frequency? Now here's where it gets interesting... If you improve just customer numbers by 10%, you get 10% more turnover. Simple maths. But if you improve ALL THREE by just 10%? You don't get 30% growth. You get 33% growth. Why? Because the results multiply rather than add up. And profit? Because your fixed costs stay the same, that 10% improvement across all three areas can produce a 231% increase in profit. Read that again. 231%. I've seen this work time and time again – for consultants, coaches, accountants, trainers, and every kind of professional you can imagine. The shift in mindset when you start working on all three questions is remarkable. You suddenly see opportunities everywhere. So here's my question for you: Which of these three areas might you been neglecting in your business? 1. Getting more customers? 2. Increasing what they spend? 3. Getting them to buy more often? 4. I'd love to know where your biggest opportunity lies. And if you're not sure, share your business type and I'll give you my thoughts on where to focus first. Let's help each other grow. 👇

You’re here - and that means one thing: you’re ready to stop competing on price and finally get paid what you’re truly worth. 🚀 This community is for consultants, coaches, accountants, and professionals who want clients who respect their value, premium fees without resistance, and at least 30% more profit — without working more hours. Here’s what you’ll find inside 👇 ✨ Free Resources & Quick Wins: - 📘 Paid! eBook - ❓ The 4 Golden Questions (Peter’s timeless client-getting tool) - 🎥 Paid Explained Masterclass - 🔁 79 Ways to Repurpose Content - 🖊️ How to Write Your Book in 10 Weeks or Less – fast authority builder - 📚 Peter’s Essential Reading List (Top 20 books that shaped his success) - 🤖 Your Paid Partner GPT + 25 AI Tools for 2025–26 - ✅ Copy-and-paste guides, templates & more 🎓 Courses & Trainings: - Your First 30 Days Roadmap – step-by-step action plan - Live Masterclasses with Peter & special guests - Premium Courses like The Persuasion Formula & Time Management Formula (available to upgrade inside the Club) - 👥 Community SupportThis isn’t just content. It’s a network of ambitious professionals, all here to share, support, and grow together. ✅ Start here: 1. Introduce yourself below — tell us who you are, and your #1 struggle with getting paid your worth. 2. Watch the welcome Video + Your First 30 Days Roadmap to get started fast. 3. Dive into your freebies — grab the Paid! eBook and watch the Paid Explained Masterclass today. You’ve joined because you want more respect, more authority, and more income. This is the place to make it happen. Welcome aboard - let’s get you Paid!

1. Positioning – The right people instantly know “this is for me.” 2. Packaging – You sell outcomes, not hours. 3. Pricing – Your fees reflect value, not personal comfort. Most people start with pricing.That’s the mistake. Pricing only works after positioning is clear and packaging makes the value obvious. Which of the three is quietly holding your business back right now?

As the year winds down, a lot of people start thinking about goals. New year. Fresh start. Big intentions. What most people miss is this: goal setting isn’t wishful thinking; it’s science. In this short video, I share how effective goal setting really works, and how understanding the psychology behind it helps us and our clients get results faster and with less friction. If you’re setting goals for the year ahead (or helping clients do the same), this will give you a smarter way to approach it. I’d love to hear your thoughts in the comments. Here’s to big goals, backed by practical action; and wishing you seasons greetings. Peter