Just want to say Hi, and well done. I was just scrolling through FB when a post popped up that lead me here. So here I am. Curious. I am a Psychotherapist in Private Practice. Business has been good, but can never seem to get past a certain number of clients, and enquiries are really slow currently for some reason. Clients finish and nobody is filling the gaps. Maybe you can help?

Are you comfortable with the fee rate you're currently charging? If the answer is yes, that might actually be the problem. In my experience, the moment a fee feels comfortable is usually the moment it needs testing upwards. Here's an exercise worth trying before your next client conversation: Imagine you were going to quote 10 times your normal rate. How would you describe what you do differently? What would you emphasise? How much more specific would you be about the outcome and the value? Now, go back to your normal rate. But deliver the description you just imagined. Most people who do this exercise come away with one thought: I've been undercharging for years. The 4 questions I always come back to: 1. Am I dealing with the right type of client? 2. What is the real value of the outcome I deliver? 3. What is one day of my life worth? 4. When will I next test my price? Would love to hear your thoughts on this. Drop your comments below 👇

"I don't have all the answers." That's how I start every presentation. Have done for 30 + years. Here's the backstory: When I did my first seminar after selling my business, I noticed something: too many speakers had an "I know it all" style. Great content. But the delivery felt... off. So I thought: How can I be strong but also disarming? I landed on this opening: "Hello, my name's Peter Thomson. I'm delighted to share tried and tested ideas with you today. But before we start, there's one thing I need to tell you: I don't have all the answers." People told me it made them relax. It felt honest. Authentic. Years later, I learned WHY it worked: Professor Robert Cialdini (Influence: Science and Practice) identified it as a persuasion principle: admit a failing. The idea: Tell people what you CAN'T do before you tell them what you CAN do. Not weakness. Authenticity + authority. Your challenge: Think about your next presentation, pitch, or client conversation. What's ONE thing you could admit upfront that would make you more relatable? Drop it in the comments

Your INCOME = Their OUTCOME 6 Factors That Drive Your Pricing: 1. Your Purpose (Why) - Clear purpose = easier to talk money 2. Value You Deliver - List every outcome you create for clients 3. Value of Your Time - There's no shop selling another day of your life 4. Your Differentiation - Book? Audio? Video? Separate from "me too" 5. Your Scarcity - Say NO to wrong-priced work Here's what I did: I went into my diary in September and wrote the word "NO" on every single day from September to the end of the year. This reminded me to say NO to things I'd previously been saying yes to far too easily. Especially saying NO to work at the wrong price. Simple technique. Powerful results. 6. Your Belief Level - "Most reach their belief limit before talent limit" - Jeff Pettitt The Truth: Low fees = uncommitted clients = poor results High fees = invested clients = great results Test your prices regularly. I found the HIGHER I priced, the MORE work I got. Which factor do you struggle with most? Comment below.

Many new year goals fail by February. Not because people lack commitment. Because they're only using ONE type of motivation. After 30+ years of research and interviewing 172 successful people, I've found there are 3 ways to stay motivated, and you need all three. Way 1: Away Motivation (Gets you started) - "I don't want to be unfit" - "I don't want to be broke" - "I don't want to stay stuck" - The problem? It runs out. A person joins the gym. A few weeks later, you've stopped going. Why? Because you're a bit fitter now, so the "away" motivation disappears. It's like standing next to ice. Move away, you feel warmer. The further you get, the less it affects you. Way 2: Towards Motivation (Keeps you going) - "I WILL run a 5K by June" - "I WILL save £10,000 this year" - "I WILL write my book in 90 days" You're moving towards something. The closer you get, the MORE motivated you become. Way 3: Reflex/Habit (Makes it automatic) - Morning journal at the same desk (anchor) - Exercise clothes by the bed (visual trigger) - Same routine, same time, same place (reflex) When it's a habit, you don't need willpower. The 3 Ways: 1. Away = Gets you started 2. Towards = Keeps you going 3. Habit = Makes it automatic Your Challenge: Pick ONE goal you have right now. Answer these three questions in the comments: 1. What are you moving AWAY from? 2. What are you moving TOWARDS? 3. What HABIT could make it automatic? 4. Let's workshop this together. I'll give feedback on every response. Who's in?