Where do you most often feel yourself shrinking your fee: before the conversation, during the pricing conversation, or after the client pushes back?

Hi - I have created (with the help of AI), a quiz / assessment that I can use as a Lead Magnet. This is the first time of using this type of tool as a LM. It looks as though I could keep this super simple and create the quiz as a pdf in Canva, with results pages that the respondent can look at. They will see all the possible result pages. I can then link this into Mailerlite and nurture - downside I see at the moment is that I don't see their results - unless they choose, when asked, to send them to me - or they respond and set up a call. My next option looks to be using automations and tagging in Mailerlite - which could be a challenge for my brain - but I could get help with that and ultimately work it out - I am currently on the free plan though so not sure if I can do the tagging bit that would be required. The next option seems to be paying for Quiz based software. Of the 3 I have looked at, ScoreApp seems the most user friendly and has a free starting plan for 1 quiz and 10 respondents a month. My questions: 1. What are your experiences of creating quizzes and using them as LM's? 2. Is starting with a simple pdf the best way to go for a first timer? 3. What experiences do you have with the variety of software available? 4. Do you have any other recommendations or suggestions? For info - if its relevant - I have a WP with Divi website (which I designed and built myself), I have Mailerlite free plan, I am happy using Canva, I use Notion. Thanks for your thoughts.

Here is a simple framework I use every time I create anything designed to persuade. Four questions. In this exact order. Why you? Before anything else, tell the person why this is relevant to them. If you skip this, they are already thinking: is this for me, or is this just noise? Why me? Why should they listen to you specifically? This is where your credibility does its work. Answer it before you say a single word about what you are offering. Why this? Now, and only now, you talk about what it is. The first two questions create the frame. This one fills it. Why now? Not always needed. But when there is a genuine reason, a real reason, not a manufactured one, this question creates the kind of clarity that turns interest into action. Four paragraphs. Four questions. One framework. I use it for emails, videos, web pages, talks and proposals. Every single time. And here is the thing that makes it so valuable. Resistance is created through a lack of clarity. When you answer these four questions well, resistance rarely shows up at all. People do not push back on an offer that is clearly for them, clearly from someone credible, clearly the right solution, and clearly needed now. They simply say yes. I am curious which of the four you find hardest to answer well. Tell me which fits best: a) I skip straight to the what without setting the frame first b) I struggle to position my own credibility without feeling awkward c) I rarely think about the why now and I suspect it is costing me d) I use this kind of approach already but I want to sharpen it

Many professionals walk into a client call ready to present. That is the mistake. Before you say a single word about what you do, try this in your next client call. Ask, don't pitch. Think about the four things your prospect needs to arrive at before they will ever say yes. They need to recognise they have a problem. They need to see that a solution exists. They need to believe you can provide that solution. They need to trust you enough to act. Your job is not to tell them any of that. Your job is to ask the questions that lead them to say it themselves. Because people don't argue with their own data. Write down the answers you need them to give. Then work backwards to the questions that get you there. Try it once. See what changes. I am curious where you are with this right now. Tell me which fits best: a) I know I pitch too soon and want to fix it b) I struggle to know which questions to ask c) I find it hard to hold back when I know I can help d) I already do this and want to sharpen my question bank Drop your letter below.

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