Many professionals walk into a client call ready to present. That is the mistake. Before you say a single word about what you do, try this in your next client call. Ask, don't pitch. Think about the four things your prospect needs to arrive at before they will ever say yes. They need to recognise they have a problem. They need to see that a solution exists. They need to believe you can provide that solution. They need to trust you enough to act. Your job is not to tell them any of that. Your job is to ask the questions that lead them to say it themselves. Because people don't argue with their own data. Write down the answers you need them to give. Then work backwards to the questions that get you there. Try it once. See what changes. I am curious where you are with this right now. Tell me which fits best: a) I know I pitch too soon and want to fix it b) I struggle to know which questions to ask c) I find it hard to hold back when I know I can help d) I already do this and want to sharpen my question bank Drop your letter below.

Lead gen came out as the #1 issue in our recent survey So we’re hosting a FREE live 1-hour webinar for consultants, business owners and fellow professionals: Wake-Up! to Qualified Leads "How to attract better-fit enquiries, stand out in a noisy market, and use AI without the slop" Thursday 16th April 9:30am–10:30am BST (UK) If you’re attracting the wrong leads… If too many conversations go nowhere… If your marketing is creating activity, but not the right opportunities… You’ll want to be on this. In this live session, @Darryl James and I will show you how to: ✅ Attract better-fit enquiries ✅ Sharpen your message so the right people respond ✅ Use AI without producing bland, generic content ✅ Make your copy do more of the persuasive work ✅ Stop wasting time on the wrong prospects It's FREE to attend. You'll see the details in the calendar here, or you can sign up here https://www.peterthomson.com/wake-up See you on 16th. Peter PS: There will also be time to ask any questions.

Hi everyone, thank you for accepting me into the Paid Up Club, honoured to be here in the company of so many undoubted professionals. I am a M&A professional, Private Investor with deep experience of company transformations and performance turnarounds, now CEO of Deep Voice AI, a company helping organisations to transform in their service offering, after sales, product development, R&D, GTM and many other areas, by embedding Voice AI. I am in Coventry in the UK and happy to not just connect but lend a helping hand.

Before you write a single word of your book, before you pick a title, before you think about chapters or structure or any of that... you and I must answer one question. Just one. It's this: Why? Why do you want to write your book? Here are some of the most common reasons people give me: - Lead generation (I often give my books away) - To make money - Enhanced reputation and higher fees - Status in your marketplace - Passive income - Legacy - Sharing your authentic message - Proving something to yourself (and maybe to a few others who said you couldn't) - Fun - Helping people with what you know And then there's the last one. The one I don't often share openly. Significance. Here's what I know about myself. One of the real reasons I do what I do is for significance. Not for ego. Not for showing off. But that deep, honest feeling of mattering. Of making a difference. Of knowing that what you know has helped someone else move forward. Money? As I always say, money is the silent applause for a job well done. I absolutely want to make money. But it's the result, not the reason. The reason is significance. And here's the thing about writing a book. Whether you write it for leads, for fees, for legacy, or for significance, the act of writing it forces you to do something incredibly valuable. It makes you take everything you know, everything you've experienced, and divide it into the step-by-step actions that somebody else needs to take to get the outcomes they're looking for. That alone is worth it. They always say: with a big enough why, the what and the how appear. So let me ask you directly right here in the comments... If you've already written a book: what was your WHY? Did it turn out to be what you expected? If you're thinking about writing a book: what's holding you back from getting crystal clear on your why?

Reading the PDF of "write a book in 10 days". Very engaging. But you make it sound super easy to just reel off 100 tips. I think it will take me more than 10 days to just come up with the tips. Any tips?? 😀