Try this in your next client conversation (today)

If you’ve got a call coming up with a prospect (or even a long-standing client), use this simple opening question and notice how it changes the whole tone of the meeting:

“Tell me what made you interested in me helping you to [XYZ]?”

(Example: “…helping you to generate more leads / raise your fees / write your book / create a deluxe offer…”)

Then do the hard bit: stop talking.

Your job is to listen for the words that come after “I want…” (or anything that means “I want”).

Why this works: it gets the client focused on their outcome, and it lets them sell themselves on the value, without you having to “pitch”.

If you’ve got a call today, what would your [XYZ] be and where could you use this question immediately?

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