I want to share something with you today that completely changed how I think about growing a business. Years ago, a friend told me about a Jay Abraham seminar in Los Angeles. I nearly didn't go. Thank goodness I did. What I learned there has stuck with me ever since – and it's helped thousands of my clients transform their results. (and thank you Paul Dunn for showing this to Jay) Here's the thing... Many business owners spend all their time, effort and marketing budget on ONE thing: getting new customers. Sound familiar? But here's what nobody tells you – that's the HARD way to grow. There are actually three questions that drive business growth: 1. How do I increase the number of customers? 2. How do I increase the average order value? 3. How do I increase the purchase frequency? Now here's where it gets interesting... If you improve just customer numbers by 10%, you get 10% more turnover. Simple maths. But if you improve ALL THREE by just 10%? You don't get 30% growth. You get 33% growth. Why? Because the results multiply rather than add up. And profit? Because your fixed costs stay the same, that 10% improvement across all three areas can produce a 231% increase in profit. Read that again. 231%. I've seen this work time and time again – for consultants, coaches, accountants, trainers, and every kind of professional you can imagine. The shift in mindset when you start working on all three questions is remarkable. You suddenly see opportunities everywhere. So here's my question for you: Which of these three areas might you been neglecting in your business? 1. Getting more customers? 2. Increasing what they spend? 3. Getting them to buy more often? 4. I'd love to know where your biggest opportunity lies. And if you're not sure, share your business type and I'll give you my thoughts on where to focus first. Let's help each other grow. 👇

Hello there, paid up community! Look forward to enjoying my time learning and sharing!

If you’re thinking of reviewing your pricing, or struggling with positioning, or how to clearly explain your value, have you tried the AI bot we’ve built called Your Paid Partner? It’s trained specifically on Peter’s pricing strategies - it's not generic AI, and is there to help you think through fees, offers, and client conversations with more confidence. It’s free, it’s there to experiment with, and I’d love to know: - have you tried it yet? - did it help? - anything useful (or not)? - You'll find it in the free resources, in the 'classroom' tab at the top. Curious to hear your experiences below.

1. Positioning – The right people instantly know “this is for me.” 2. Packaging – You sell outcomes, not hours. 3. Pricing – Your fees reflect value, not personal comfort. Most people start with pricing.That’s the mistake. Pricing only works after positioning is clear and packaging makes the value obvious. Which of the three is quietly holding your business back right now?

Here’s to making a positive difference in the world and be rightfully rewarded for the impact we make. I’m reminded of the quote by Prof Patrick Winston: “Your success in life will be determined mostly by your ability to speak, your ability to write and the quality of your ideas; in that order“. Seems to make sense to me. Peter.