I want to share something that completely changed how I think about client retention. Years ago, Professor John Murphy from Manchester Business School shared some research with me that stopped me in my tracks. He found that when clients say they're "Satisfied" with your service — they're only 65% loyal. But when they say they're "Very Satisfied" — they're 95% loyal. That's a 30% difference. From one word. If you have 100 clients who are merely "satisfied": → 35 of them are open to competitors → 30 might leave when a better offer comes along → 35 won't actively recommend you If those same 100 clients were "very satisfied": → Only 5 are at risk → 95 are effectively locked in → Most become advocates who send you referrals Same clients. Completely different outcome. So the question isn't "Are my clients happy?" The question is: "What would it take to move them from satisfied to VERY satisfied?" Here's what I've seen work over 50 years: 1. WOW them, don't just HOW them "HOW" means delivering what they expected. Nothing more, nothing less. "WOW" means exceeding expectations. Finding one thing you can do that they didn't ask for. 2. Stay in contact when you're NOT selling Most professionals only reach out when they want something. Be different. Check in. Share something useful. Show you're thinking about them. 3. Ask "What would make this a 10?" If they're giving you a 7 or 8, find out what a 10 looks like. Then deliver it. Here's the uncomfortable truth: It costs 5-7x more to acquire a new client than to retain an existing one. Yet most of us spend 80% of our energy on acquisition and 20% on retention. Flip that ratio and watch what happens. Your best new clients are your current clients. Treat them that way. I'm curious — what's ONE thing you do to move clients from "satisfied" to "very satisfied"? Drop it in the comments. I'd love to hear what's working for you. 👇

I don't normally join groups as I find it hard to find the time, but something prompted me here. Pleasure to make your acquaintance Peter

I want to share something with you today that completely changed how I think about growing a business. Years ago, a friend told me about a Jay Abraham seminar in Los Angeles. I nearly didn't go. Thank goodness I did. What I learned there has stuck with me ever since – and it's helped thousands of my clients transform their results. (and thank you Paul Dunn for showing this to Jay) Here's the thing... Many business owners spend all their time, effort and marketing budget on ONE thing: getting new customers. Sound familiar? But here's what nobody tells you – that's the HARD way to grow. There are actually three questions that drive business growth: 1. How do I increase the number of customers? 2. How do I increase the average order value? 3. How do I increase the purchase frequency? Now here's where it gets interesting... If you improve just customer numbers by 10%, you get 10% more turnover. Simple maths. But if you improve ALL THREE by just 10%? You don't get 30% growth. You get 33% growth. Why? Because the results multiply rather than add up. And profit? Because your fixed costs stay the same, that 10% improvement across all three areas can produce a 231% increase in profit. Read that again. 231%. I've seen this work time and time again – for consultants, coaches, accountants, trainers, and every kind of professional you can imagine. The shift in mindset when you start working on all three questions is remarkable. You suddenly see opportunities everywhere. So here's my question for you: Which of these three areas might you been neglecting in your business? 1. Getting more customers? 2. Increasing what they spend? 3. Getting them to buy more often? 4. I'd love to know where your biggest opportunity lies. And if you're not sure, share your business type and I'll give you my thoughts on where to focus first. Let's help each other grow. 👇

Hello there, paid up community! Look forward to enjoying my time learning and sharing!

If you’re thinking of reviewing your pricing, or struggling with positioning, or how to clearly explain your value, have you tried the AI bot we’ve built called Your Paid Partner? It’s trained specifically on Peter’s pricing strategies - it's not generic AI, and is there to help you think through fees, offers, and client conversations with more confidence. It’s free, it’s there to experiment with, and I’d love to know: - have you tried it yet? - did it help? - anything useful (or not)? - You'll find it in the free resources, in the 'classroom' tab at the top. Curious to hear your experiences below.