A quick win you can use TODAY (the wealthy taxi driver secret)

Peter Thomson

6d • General discussion

Here's something that could change how you handle every client conversation from now on.

I often ask people in my training sessions this question:

"What is it that wealthy taxi drivers do that less wealthy taxi drivers forget to do?"

I get all sorts of answers. Charge higher fares. Build rapport. Get bigger tips.

All reasonable guesses. But none of them are right.

The answer is so simple it's almost annoying:

Wealthy taxi drivers always book the return journey.

Think about it. When a taxi driver drops you at a restaurant, the wealthy ones don't just drive off and hope you'll remember to call them later.

They say: "What time do you think you'll finish your meal? I'll come and pick you up. If you're running early, give me a call. If you're a bit late, let me know and I can fit in another fare. But I WILL be here for you at the agreed time."

And when they turn up exactly as promised? You use them again. And again. And you tell your friends about them.

Now here's the thing...

How many of us are doing this in our own businesses?

Be honest.

How often do you finish a call with a prospect, agree to send a proposal, and then... just send it? No follow-up booked. No next step scheduled. Just hoping they'll get back to you.

And then you wait. And chase. And wait some more.

Every time you chase a client, you damage your positioning. You go from being an authority they want to work with to someone who needs their business.

Here's the fix:

Never end a client interaction without having the next one scheduled.

It's that simple.