Leasing Small Bay Fast -> Weekly Call Recap · Small Bay Industrial Basecamp

Leasing Small Bay Fast -> Weekly Call Recap

No demand, no deal, no matter how good the underwriting looks. In this Small Bay Basecamp call, Jessica Johnson of The Storage Group breaks down how to actually market and lease up small bay industrial and flex properties, from ground-up lease-up to backfilling vacancies in an existing asset.

Jessica explains why an omni-channel approach matters: your tenants are HVAC contractors, electricians, and trade businesses who search and behave differently than typical commercial tenants. She breaks down real ad spend benchmarks by property size (from a single available bay up to 15+ units), why Google and Facebook outperform TikTok for this tenant base today, and how video content, especially short-form clips cut from longer footage, consistently outperforms static posts.

She also covers the mechanics that actually move leasing: optimizing your Google Business Profile, retargeting prospects who don't convert on the first visit, using tenant referral programs, and why a property that won't lease up might not be a marketing problem at all, it might be a feasibility problem that should've been caught before the deal was ever done.

Call Link -> https://youtu.be/BYDLCyuXI_U

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Leasing Small Bay Fast -> Weekly Call Recap