I’ve been thinking about this since reading a piece by Gary Vaynerchuk on Substack this week. He’s betting that analog is coming back in business, with tech doing the organising and real experiences happening offline: people trying a new restaurant, walking a supermarket aisle, showing up somewhere in person.
Sleep might be the most analog thing we do.
Nobody can do it on your behalf, and no device can make your body feel safe enough to let go at night.
Most people I work with have tried the digital route first.
They’ve checked their sleep score every morning and downloaded three meditation apps. Some of that helps.
What usually shifts things for them is slower and more physical, like noticing the jaw they’ve been clenching all day, or building an evening that feels like an evening again instead of a second shift on the sofa.
I use tech every day. I coach online, I’m building courses, and I’m writing this on Skool. I’m glad for all of it, because it lets me reach people I’d never meet otherwise.
But the part of my work I care about most happens when someone puts the phone down and starts paying attention to how their body feels.
What’s one analog thing that helps you sleep?