Most restaurant menus are just a list of ingredients. - Example: "Beef burger with cheese, lettuce, and tomato." That’s not a description; that’s an inventory list. When you use "evocative" language—words that describe texture, smell, and preparation—customers are willing to pay up to 20% more for the exact same dish. The Secret: Use AI to turn your "inventory list" into "drool-worthy" copy that sells the experience, not just the food. The "Sensory Menu" Prompt Instead of writing a boring description, use this prompt to make your customers hungry before they even see the plate. [PASTE THIS PROMPT] "Act as a professional Menu Copywriter. I am going to give you a simple list of ingredients for a dish. Your Task: 1. Write a 'Standard' description (2 sentences). 2. Write an 'Evocative' description (3 sentences) that uses sensory words like sizzling, oak-smoked, hand-pulled, zesty, or melt-in-your-mouth. 3. Highlight the 'Provenance' (where the food comes from, e.g., 'Locally sourced' or 'Farm-to-table'). The Goal: Make the reader physically crave the dish and justify a premium price point. The Ingredients: [Paste your dish ingredients here, e.g., Pork ribs, BBQ sauce, chips]" Why This Works - Brain Psychology: Descriptive labels increase the "perceived value" of the meal. - Differentiation: It makes your burger sound unique compared to the "generic" burger down the street. - Higher Margins: When the description sounds "premium," a $2 price increase feels justified to the customer. P.S. In the Restaurant VIP, members get my Menu Psychology Masterclass—including the "Heat Map" strategy that shows you exactly where to place your most profitable items on the page to ensure they are the first thing a guest sees.

Supplier prices change every week, and usually, they go up without anyone telling you. If you aren't checking your invoices every week, your profit margins are slowly bleeding out. The Secret: Use AI as your Auditor. Instead of you spending hours on a calculator, let AI scan your invoices and alert you to price hikes. The "Invoice Auditor" Workflow 1. Snap a Photo: Take a clear photo of your invoice from last week and your invoice from this week. 2. Upload to AI: Use an AI with "Vision" (like Gemini or ChatGPT) and upload both photos. 3. Run the Prompt: Copy and paste the prompt below. The Prompt: *"I am uploading two photos of invoices for my restaurant. One is from last week, and one is from today. Your Task: 1. Compare the unit prices of every item on both invoices. 2. Create a list of any items that have increased in price. 3. Calculate the percentage increase for those items. 4. Tell me the total 'extra cost' this week based on the quantities I purchased today compared to last week's prices. Be precise and highlight any price hike over 5% in BOLD."* Why This Matters - Immediate Leverage: When you see that your cooking oil went up by 12% in one week, you can call your rep immediately and ask for a credit or find a new supplier. - Stop the Bleeding: Finding a $0.50 increase on an item you buy 100 of every week saves you $200 (R3,500) per month. - Time back: This audit takes 60 seconds instead of 60 minutes. P.S. In the Restaurant Profit Vault, members get my Vendor Negotiation Scripts—exactly what to email your supplier when the AI finds a price hike to make sure they drop it back down.

Every restaurant has them: The "Regulars" who just stopped coming in. They didn't have a bad meal; life just got busy, they forgot about you, or they tried the new spot down the road. It costs 7 times more to get a new customer than to bring back an old one. If you have a database (email or SMS), you are sitting on a goldmine. Here is the "Win-Back" system to reactivate those "ghosts" this week. 1. The "We Miss You" Rule Don't send a generic "Check out our menu" blast. You need to make them feel noticed. The Segment: Filter your list for anyone who hasn't visited in over 60 days. The Strategy: Use a low-friction, high-value offer that expires quickly to create urgency. 2. The "Short & Sweet" SMS/Email Script People are busy. Your message should take 10 seconds to read. The Copy: "Hey [Name], it's [Your Name] from [Restaurant Name]. We realized we haven't seen you in a while and we miss having you at the table! Use this code: MISSYOU for a free [Appetizer/Drink] with your next meal. Valid until Sunday!" 3. The Expected Result A well-timed win-back campaign typically sees a 5-10% return rate. If you message 200 "ghosts," that is 10-20 tables filled that would have stayed empty. The "Win-Back" AI Generator Don't know how to word it? Use this prompt to create a 3-part sequence that brings them back without sounding desperate. [PASTE THIS PROMPT] "Act as a Direct Response Marketer for a restaurant. I want to create a 'Win-Back' campaign for customers who haven't visited [Restaurant Name] in 60 days. Please write: One Short SMS (max 160 characters) with a clear 'We Miss You' offer. One Subject Line that gets an 80% open rate. One 'Personal' Email that sounds like it came directly from the Chef's personal phone, offering a [Specific Menu Item] as a gift for returning. Tone: Warm, personal, and urgent." P.S. In the Restaurant VIP GROUP, members get my Win-Back Automation Sequence—a series of 3 emails and SMS messages that run on autopilot the moment a customer hits the "60-day ghost" mark.

We’ve all seen it: a social media post that starts with "In today's fast-paced world..." or "Welcome to a culinary journey...". It sounds fake, cold, and boring. Your customers want to hear from you, the chef, not a computer in Silicon Valley. The Secret: Don't ask the AI to "write a post." Ask it to mirror your voice. The "Voice Mirror" Prompt Instead of giving the AI a task immediately, give it a sample of your own writing first. Copy and paste this into Gemini or ChatGPT: *"I am going to provide you with a sample of my writing (a previous post, an email, or a story I wrote). I want you to analyze my voice, tone, and sentence structure. Look for how I use humor, how long my sentences are, and the specific 'vibe' of my restaurant. Do not write anything yet. Just acknowledge that you have studied my style. Here is my writing sample: [Paste a post you wrote yourself that did well]"* Why This Works Once the AI says "I've got it," you can then ask it to write your next 10 captions. Because it now has a "Mirror" of your personality, the results will be 90% more human. This is how you save 10 hours a week without losing the "soul" of your brand. P.S. In our Restaurant VIP Group, I provide a "Voice Training" Master-Prompt that helps members create a custom "AI Clone" of their own personality, so every post sounds exactly like them, only faster.

When someone in your town searches for "best lunch near me" or "steakhouse," who shows up first? Is it you, or the guy down the street who isn't half the cook you are? In 2025, your Google Business Profile (GBP) is more important than your website. It is the digital front door to your restaurant. Most owners "set it and forget it," leaving thousands of Dollars (or Rands) on the table. If you want to stop paying for ads and start getting free traffic from Google, follow this 3-Step Blitz. 1. The 45-Degree Photo Rule Google's AI actually scans your photos to see what kind of food you serve. - The Trick: Stop taking "overhead" flat-lay shots. - The Fix: Take photos at a 45-degree angle with natural side-lighting. This mimics how a customer actually sees the food when it’s placed in front of them. - Action: Upload 3 new "hero" shots of your best-selling dishes today. 2. Keyword-Rich "Review Replies" Don't just say "Thanks for coming!" When you reply to a review, you have a chance to tell Google exactly what you do. - The Method: Use the customer’s name and mention a specific dish. - Example: "Thanks for visiting, Sarah! We're so glad you enjoyed our Smoked Beef Brisket and the Craft Beer selection here in [Your City Name]." - Result: Google now associates your business with those keywords, pushing you higher in search. 3. The "Google Post" Hack Did you know you can post "updates" directly to your Google profile just like Facebook? - Why it works: It shows Google your business is active. - Action: Post one "Weekly Special" or "Behind the Scenes" photo to your Google Profile every Wednesday. - The "GBP Blitz" AI Prompt Don't know what to write for your Google description or updates? Let AI handle the "Local SEO" for you. [PASTE THIS PROMPT] "Act as a Local SEO Expert. I want to optimize my Google Business Profile for my restaurant, [Restaurant Name], located in [City]. We specialize in [Cuisine/Signature Dish]. Please provide: 1. A 750-character 'Business Description' that includes high-volume keywords for our area. 2. Five 'Update Posts' I can use over the next month to show Google we are active. 3. Three suggestions for 'Service Keywords' I should add to my profile to show up in 'near me' searches.