18d • 💰 Marketing Tips
The Exact Menu Engineering Framework That Can Boost Your Profits 15–30%
One of the fastest ways to increase your restaurant's bottom line without spending a dime on marketing or new staff? Menu Engineering.
Most owners just list dishes and hope for the best. But top performers treat their menu like a profit machine—categorizing items into Stars, Plowhorses, Puzzles, and Dogs to make smarter decisions on pricing, placement, and promotion.
Here's a quick breakdown ):
- Stars (High Profit + High Sales): Your winners—promote heavily!
- Plowhorses (Low Profit + High Sales): Reliable sellers—consider small price tweaks or cost reductions.
- Puzzles (High Profit + Low Sales): Hidden gems—highlight with descriptions, photos, or specials.
- Dogs (Low Profit + Low Sales): Phase out or revamp.
Pro Tip: Combine this with a "Grand Slam Offer" style bundle (e.g., high-margin Puzzle + popular Plowhorse) to drive upsells and make customers feel like they're getting a deal.
Who's tried menu engineering before? Drop your biggest win (or question) in the comments:
Let's turn those menus into money machines. 🚀
#RestaurantProfits #MenuEngineering #Restaurantownercommunity
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The Exact Menu Engineering Framework That Can Boost Your Profits 15–30%
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