Most restaurant menus are just a list of ingredients. - Example: "Beef burger with cheese, lettuce, and tomato." That’s not a description; that’s an inventory list. When you use "evocative" language—words that describe texture, smell, and preparation—customers are willing to pay up to 20% more for the exact same dish. The Secret: Use AI to turn your "inventory list" into "drool-worthy" copy that sells the experience, not just the food. The "Sensory Menu" Prompt Instead of writing a boring description, use this prompt to make your customers hungry before they even see the plate. [PASTE THIS PROMPT] "Act as a professional Menu Copywriter. I am going to give you a simple list of ingredients for a dish. Your Task: 1. Write a 'Standard' description (2 sentences). 2. Write an 'Evocative' description (3 sentences) that uses sensory words like sizzling, oak-smoked, hand-pulled, zesty, or melt-in-your-mouth. 3. Highlight the 'Provenance' (where the food comes from, e.g., 'Locally sourced' or 'Farm-to-table'). The Goal: Make the reader physically crave the dish and justify a premium price point. The Ingredients: [Paste your dish ingredients here, e.g., Pork ribs, BBQ sauce, chips]" Why This Works - Brain Psychology: Descriptive labels increase the "perceived value" of the meal. - Differentiation: It makes your burger sound unique compared to the "generic" burger down the street. - Higher Margins: When the description sounds "premium," a $2 price increase feels justified to the customer. P.S. In the Restaurant VIP, members get my Menu Psychology Masterclass—including the "Heat Map" strategy that shows you exactly where to place your most profitable items on the page to ensure they are the first thing a guest sees.

Supplier prices change every week, and usually, they go up without anyone telling you. If you aren't checking your invoices every week, your profit margins are slowly bleeding out. The Secret: Use AI as your Auditor. Instead of you spending hours on a calculator, let AI scan your invoices and alert you to price hikes. The "Invoice Auditor" Workflow 1. Snap a Photo: Take a clear photo of your invoice from last week and your invoice from this week. 2. Upload to AI: Use an AI with "Vision" (like Gemini or ChatGPT) and upload both photos. 3. Run the Prompt: Copy and paste the prompt below. The Prompt: *"I am uploading two photos of invoices for my restaurant. One is from last week, and one is from today. Your Task: 1. Compare the unit prices of every item on both invoices. 2. Create a list of any items that have increased in price. 3. Calculate the percentage increase for those items. 4. Tell me the total 'extra cost' this week based on the quantities I purchased today compared to last week's prices. Be precise and highlight any price hike over 5% in BOLD."* Why This Matters - Immediate Leverage: When you see that your cooking oil went up by 12% in one week, you can call your rep immediately and ask for a credit or find a new supplier. - Stop the Bleeding: Finding a $0.50 increase on an item you buy 100 of every week saves you $200 (R3,500) per month. - Time back: This audit takes 60 seconds instead of 60 minutes. P.S. In the Restaurant Profit Vault, members get my Vendor Negotiation Scripts—exactly what to email your supplier when the AI finds a price hike to make sure they drop it back down.

We’ve all seen it: a social media post that starts with "In today's fast-paced world..." or "Welcome to a culinary journey...". It sounds fake, cold, and boring. Your customers want to hear from you, the chef, not a computer in Silicon Valley. The Secret: Don't ask the AI to "write a post." Ask it to mirror your voice. The "Voice Mirror" Prompt Instead of giving the AI a task immediately, give it a sample of your own writing first. Copy and paste this into Gemini or ChatGPT: *"I am going to provide you with a sample of my writing (a previous post, an email, or a story I wrote). I want you to analyze my voice, tone, and sentence structure. Look for how I use humor, how long my sentences are, and the specific 'vibe' of my restaurant. Do not write anything yet. Just acknowledge that you have studied my style. Here is my writing sample: [Paste a post you wrote yourself that did well]"* Why This Works Once the AI says "I've got it," you can then ask it to write your next 10 captions. Because it now has a "Mirror" of your personality, the results will be 90% more human. This is how you save 10 hours a week without losing the "soul" of your brand. P.S. In our Restaurant VIP Group, I provide a "Voice Training" Master-Prompt that helps members create a custom "AI Clone" of their own personality, so every post sounds exactly like them, only faster.