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Is this different enough to get replies in agency cold email?
Would love some honest feedback on this cold email I’m testing for agencies, trying to sell lead generation services to them. Goal is to lead with value (lead list + outreach angle) without sounding like a typical lead gen pitch. Hey {{FirstName}}, This might be slightly off but I was looking at {{Company}} and had a thought. I pulled together a small list of companies similar to your current clients that you could realistically land, and outlined how I’d approach them to turn this into a steady flow of conversations. Made sure they actually align with what you’re already doing. Might be completely wrong here, so I didn't want to run with it without checking with you first. Want me to send it over? Main thing I’m trying to figure out: • Does this feel different enough from typical cold emails? • Is the “value-first” angle clear without sounding like a pitch? • Anything you’d tweak to increase reply rate? Appreciate any direct feedback 🙏 @Jay Feldman @Jordan Wiseman
✍️ DM Strategy - I went from $24K Per Month to $42K Per Month
🚫 Stop Sending DMs That Reek of Desperation (Steal This Cold Message That Actually Got a Reply) 95% of DMs being sent right now? 💩 They read like a Fiverr VA copy-pasted it from a 2021 YouTube tutorial. You know the ones… ❌ "Hey [First Name], I help busy founders scale to 6-figures using my proven 3-step system…" ❌ "Quick question for you... 👀" ❌ "I saw your profile and thought we might be a great fit!" If you've ever sent one of those, this is your intervention. Because you're not just being ignored—you're being categorized. 🧠 As forgettable. 🗑️ As background noise. 📉 As someone not worth replying to. 🧠 How I Flipped It, just like @Jay Feldman teaches. Instead of ignoring a guy who'd been DM'ing me like an amnesiac AI… And this guy is a fairly well established influencer with a sizable IG, YT & Skool Community. I sent this: Not gonna lie --> you've hit me with more "Hey Ian"s & "How's Biz?" than an MLM recruiter w/ amnesia 😂 Figured I'd wait to reply until I had something worth showing. In the last 12 months: 222 new customers. $572K in revenue. {SCREENSHOT PROOF} All from a similar offer and audience size to yours. Not saying you're leaving money on the table... But if you are, your weak ass DM game is probably why. ✌️☮️ Guess what happens next? 👀 He replied instantly. Then booked a call. 🧨 Why It Worked ✅ Pattern interrupt – Casual. Funny. Not trying to sell. ✅ Leads with proof – No bait. Just data. ✅ Curiosity over pitch – Hints at the gap without bragging. ✅ Reverses the dynamic – He chased me. 💥 Want to Write DMs Like This? Here's the formula: Open with a jab – playful, honest, bold Drop results – numbers > adjectives Create curiosity – no neediness, just a window Position yourself as the shortcut – without pitching Shut up and let them ask 👉 𝘾𝙤𝙢𝙢𝙚𝙣𝙩 "𝘿𝙈𝙎𝙇𝘼𝙋" 𝙖𝙣𝙙 𝙄'𝙡𝙡 𝙝𝙖𝙫𝙚 𝙅𝙖𝙮 𝘿𝙈 𝙮𝙤𝙪 𝙖 𝙛𝙧𝙚𝙚 𝙩𝙤𝙤𝙡 𝙩𝙝𝙖𝙩 𝙧𝙚𝙬𝙧𝙞𝙩𝙚𝙨 𝙮𝙤𝙪𝙧 𝘿𝙈'𝙨 It using the exact method above. Stop Getting Ignored. No more spam. No more guessing.
✍️ DM Strategy - I went from $24K Per Month to $42K Per Month
Cold Email Is Dead (If You're Still Writing Long Paragraphs)
Most cold emails fail for one reason - they take too long to read. If your prospect can't read your email in 15 seconds on their phone, it's getting archived. Period. Here's what changed everything for us: The 15-Second Cold Email Formula: Subject line: 5 words or less. No clickbait. Body: 4-6 lines. That's it. Here's the structure: Line 1 - Observation (something specific about THEM, not you) Line 2 - Problem (the pain they're probably feeling) Line 3 - Outcome (what you've done for someone like them) Line 4 - CTA (one low-friction question, not a calendar link) That's it. The whole email. The 3 rules that make this work: NO links in the first email. Links trigger spam filters and make it feel like marketing. Your first email should feel like a human typed it in 30 seconds. NO images, NO HTML. Plain text only. HTML formatting, logos, and signatures scream "mass email." NO asking for 30 minutes. Lower the commitment, raise the reply rate. The sending schedule that prints meetings: Day 1 - Send the 15-second email (above) Day 3 - Follow up with ONE new angle (different problem or proof point, 3-4 lines) Day 7 - New angle, same offer, different pain point Day 12 - "Breakup" email - "Figured this isn't a priority right now, totally get it. If [problem] comes back up, happy to help." 3 emails. That's the whole sequence. No 12-step nurture. No "just bumping this up." Why this works in 2026: Everyone's inbox is flooded with AI-generated novels disguised as cold emails. Long, "personalized" paragraphs that somehow all sound the same. The counterintuitive move is going SHORTER. When every email in their inbox is 3 paragraphs, your 4-line email stands out because it respects their time. Which part of your cold email do you think is killing your reply rate - length, CTA, or something else? Drop it below, happy to take a look.
🚫 Stop Sending DMs That Reek of Desperation
(Steal This Cold Message That Actually Got a Reply) 95% of DMs being sent right now? 💩 They read like a Fiverr VA copy-pasted it from a 2021 YouTube tutorial. You know the ones… ❌ “Hey [First Name], I help busy founders scale to 6-figures using my proven 3-step system…” ❌ “Quick question for you... 👀” ❌ “I saw your profile and thought we might be a great fit!” If you’ve ever sent one of those, this is your intervention. Because you’re not just being ignored—you’re being categorized. 🧠 As forgettable. 🗑️ As background noise. 📉 As someone not worth replying to. 🧠 How I Flipped It, just like @Jay Feldman teaches. Instead of ignoring a guy who’d been DM'ing me like an amnesiac AI… And this guy is a fairly well established influencer with a sizable IG YT & Skool Community. I sent this: Not gonna lie --> you’ve hit me with more “Hey Ian”s & "How's Biz?" than an MLM recruiter w/ amnesia 😂 Figured I’d wait to reply until I had something worth showing. In the last 3 months 56 new customers. $72,408 in revenue. 9 churned. {SCREENSHOT PROOF} All from a similar offer and audience size to yours. Not saying you're leaving money on the table... But if you are, your weak ass DM game is probably why. ✌️☮️ Guess what happens next? 👀 He replied instantly. Then booked a call. 🧨 Why It Worked ✅ Pattern interrupt – Casual. Funny. Not trying to sell. ✅ Leads with proof – No bait. Just data. ✅ Curiosity over pitch – Hints at the gap without bragging. ✅ Reverses the dynamic – He chased me. 💥 Want to Stop Getting Ghosted? Here’s the formula: Open with a jab – playful, honest, bold Drop results – numbers > adjectives Create curiosity – no neediness, just a window Position yourself as the shortcut – without pitching Shut up and let them ask Comment “SLAP” and get the DM Masterclass that’s booked me calls with people way outside my “lane.” No more spam. No more guessing. No more sounding like someone’s virtual assistant. 🧠 You’re either pattern-interrupting…
ROAST MY COPY - AI service for Solar companies
Hey G's This is a campaign thta will go live next week and i wanted some feedback on my copy. OFFER: i offer AI automation and AI calling agents to increase the number of leads that convert from their Google or Meta ads. After a lead clicks on their ad my system would make SURE that they book a meeting with the solar company. COPY variant 1: ------------------------------ {{firstname}}, Quickly calling Leads ------------------------------ Hey {{firstname}}, do you feel like your expensive leads are being wasted? Smaller solar companies see a 30-40% increase in conversion when they call leads quickly. Since leads need to be contacted in the heat of the moment. Have you tried a system that does this for {{companyname}}? {{signature}} ------------------------------------------------------------------------------------------------------------------------ COPY variant 2: ------------------------------ {{firstname}}, Quickly calling Leads ------------------------------ Hey {{firstname}}, do you feel like your expensive leads are being wasted? Smaller solar companies see a 30-40% increase in conversion when they call leads quickly. Since leads need to be contacted in the heat of the moment. Want to see how this worked for another solar company? ------------------------------------------------------------------------------------------------------------------------ COPY variant 3: ------------------------------ {{firstname}}, Quick question ------------------------------ Hey {{firstname}}, Are your Meta leads being contacted under 60 seconds? Most small solar teams lose 30–50% of leads simply because reps can’t call instantly. Would automating this be valuable to {{companyname}} ? {{Signature}} Sent from my iPhone ------------------------------------------------------------------------------------------------------------------------ COPY variant 4: ------------------------------ {{companyname}} could do more volume ------------------------------ Hey {{firstname}}, What's stopping you from tripling your ad spend?
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ROAST MY COPY - AI service for Solar companies
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Lead Generation Secrets
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