Heya! I've gotten lots of amazing feedback from Jay and others from the community and I've refined my cold email draft. Hey {{firstName}} Have you ever looked closely at why customers don’t reorder — even when the product is solid? We work with supplement and wellness brands to improve retention by helping customers understand and believe in what actually drives results after their first purchase. I’d love to share a simple framework we use called the Educational Retention System that’s helped brands like Heart & Soil and Noorbru increase repeat purchase rates by 15%. Does this sound like something worth exploring for [company name]? – Lucas Lau

Hey guys, just finished a copy sequence, which I'm planning to launch soon, but I'd love a sharp feedback from anyone actively running cold email for agencies or selling services in ecom first. ICP: DTC Apparel ecommerce brands in the $1-$10M ARR range using shopify What I'm selling: Email lifecycle system for DTC apparel (capture - welcome - flows - campaigns) Email 1 sl: quick question about {{CompanyName}}’s first visit {{FirstName}}, Quick q: {{observation}} (e.g. “on {{CompanyName}}, the first thing I see is an email capture that doesn’t give first-time visitors a clear reason to opt in.”) Is that intentional for first-time visitors? {{accountSignature}} Email 2 sl: first-visit capture vs paid retargeting {{FirstName}}, Reason I’m asking: for apparel, the first session is usually the cheapest moment to turn paid visits into owned audience. If visitors leave without opting in, you’re mostly relying on retargeting (more spend) for a second shot. Are you optimizing more for brand-clean UX, or higher first-visit capture at the moment? {{accountSignature}} Email 3 sl: 15–25% of first-time visitors opt in {{FirstName}}, We helped one apparel brand tighten first-visit capture, pushing popup signups into the ~15–25 percent range. Over the same window, email-attributed revenue stayed consistently strong month to month (Klaviyo tracking), and total monthly revenue grew from ~5.8k usd to ~21.1k usd across 4 months. Want me to send a 2-min Loom showing the 3 changes? {{accountSignature}} Email 4 sl: paying twice for the same visitor {{FirstName}}, If you’re happy with current capture, ignore me. When visitors leave without opting in, you’re paying to acquire that attention again. That’s why {{CompanyName}} stood out when I checked the first-visit experience. If it’s not a priority at the moment, totally fine. If it is, I can send a quick teardown + the exact popup/welcome setup we’d test first. {{accountSignature}}

Hey [first name], Your CAC is climbing. Your customers buy once, maybe twice, then disappear. And your email list keeps growing, but repeat purchase rates stay flat. Here's the hard truth: most DTC wellness brands lose customers not because their product is bad, but because buyers never fully understand what actually drives results. That gap kills consistency, outcomes, and reorders. You're stuck on the acquisition hamster wheel. We built the Educational Retention System to fix this—a belief-driven email system that reshapes how customers understand their problem, the available solutions, and why your product becomes the obvious next step. Heart & Soil used it to increase LTV by 20–30% in 30 days. Worth exploring for [company name]?

Hi guys - about to launch my first cold email campaign. I am split testing 4 different sets of copy but I would love to get some feedback on this. Just for context, Im new to cold email & I am starting off by trying B2B agencies between $20k/$200k/month needing to break the barrier to scale predictably Hey {{first_name}} Quick question — ever feel like your pipeline’s that one house plant you keep watering… and somehow it’s still dying? Most founders I talk to in the $20K–$200K/month range say the same thing: “We’re doing the work — why isn’t more happening?” We’ve been helping them fix that by actually starting convos with the *right* people, at scale — not just throwing random stuff into inboxes and hoping it sticks (like this email, kinda, in a good way). Want me to show you how that works?

Hey Jay — would really appreciate your eyes on this if you get a moment. I’m running cold outreach for a speed-to-lead & follow-up system sold to service-based businesses (coaches, consultants, professional services). I’m currently testing neutral/curious openers vs diagnostic openers, keeping everything else the same. 👉 My question: From a copy perspective (not structure), does this framing do a good enough job earning replies — or is there any obvious friction / over-explaining you’d trim? EMAIL COPY: Subject:Your leads are waiting 2+ hours, Jessica? Hello Jessica, Most {industry} businesses aren't challenged by lead volume — it’s what happens after a lead comes in that silently impacts revenue. Out of curiosity, how long does it typically take your team at {companyname} to follow up with an inquiry? (For most teams we speak with, it’s 2–6 hours without them realizing it.) If useful, I can put together a short 2-minute Lead Flow Risk Assessment for {companyname} . It's a quick Loom showing where lead momentum typically breaks after an inquiry. Worth me putiing this together for you? @Jay Feldman