I am so happy to see the first result! now i can consider scaling that approach! Money is coming soon!!

Would love some honest feedback on this cold email I’m testing for agencies, trying to sell lead generation services to them. Goal is to lead with value (lead list + outreach angle) without sounding like a typical lead gen pitch. Hey {{FirstName}}, This might be slightly off but I was looking at {{Company}} and had a thought. I pulled together a small list of companies similar to your current clients that you could realistically land, and outlined how I’d approach them to turn this into a steady flow of conversations. Made sure they actually align with what you’re already doing. Might be completely wrong here, so I didn't want to run with it without checking with you first. Want me to send it over? Main thing I’m trying to figure out: • Does this feel different enough from typical cold emails? • Is the “value-first” angle clear without sounding like a pitch? • Anything you’d tweak to increase reply rate? Appreciate any direct feedback 🙏 @Jay Feldman @Jordan Wiseman

We stopped asking for calls in cold email. Reply rates tripled. The problem was never the subject line. Never the personalization. Never the send time. It was the CTA. "Book a 15-minute call" is the most selfish ask in sales. Think about it from the prospect's side. They get 40-60 cold emails a week. Every single one ends with a calendar link. Why would they say yes? They won't. And they don't. Here's the principle I've built my entire outbound system around: Value before velocity. The goal of a cold email is not to book a meeting. The goal is to earn the right to ask for one. So instead of ending with a calendar link, we end with a deliverable. Here's exactly what that looks like in practice: First - The Competitor Intelligence Report We use AI to build a 1-page breakdown of the prospect's top 3 competitors: their positioning, their messaging angles, their ad spend patterns, their review sentiment. We hand it to them for free in the email. No strings. No opt-in. Just value. Why it works: executives are obsessed with what competitors are doing. You've just made yourself useful before the first conversation. Second - The Outbound Audit We analyze their current cold outreach, their LinkedIn presence, their offer messaging, and their ICP targeting. We send a personalized 5-point breakdown of exactly where they're leaving money on the table. Why it works: you're not selling your service. You're demonstrating it. The audit IS the pitch. And the Final - The Micro Tool We use Claude Code to build a lightweight tool specific to their business. A scoring calculator. A proposal generator. A quick ROI estimator. Something they can actually use this week. Why it works: nothing converts faster than utility. When someone uses your tool, they're already in your ecosystem. The results we see consistently: - Reply rates 3x above industry benchmarks. - Response quality is higher (decision makers, not gatekeepers). - Sales cycles are shorter because trust is already established before call one.

Hey everyone, I’m preparing to launch my **first outbound campaign** and would really appreciate some guidance from people who have already done this. **Goal:** Close my **first client ($1–1.5k/mo)** so I can reinvest and join **Insiders**. **My current system looks like this:** • 5-step cold email sequence • A/B testing two angles – Lead magnet (Referral Dependency Snapshot) – Direct conversation email • Speed-to-lead auto acknowledgement (within ~5 minutes) • If they request the snapshot → I send a **1-page analysis** • If they don’t book → a **6-email follow-up sequence over 3 days** • Booking via **Cal.com** • **2 email + 2 SMS reminders** • Short **selfie video reminder before the call** to increase show-up rate Basically trying to build a **simple outbound pipeline system** for small B2B firms. --- **The two niches I’m considering right now:** 1️⃣ **Management consulting firms (3–10 employees)** Reason: • High-ticket services • Often rely heavily on referrals • Could benefit from predictable pipeline 2️⃣ **Marketing / PPC agencies** Reason: • Already understand lead generation • Easier to explain ROI • One new client usually pays for the service --- **My main goal right now is not scaling yet — just landing the first client and proving the system works.** So I’d love to ask: • Which of these niches would you focus on for a **first client**? • Are **management consulting firms** viable for outbound at this size (3–10 employees)? • Or are **marketing agencies easier to close early on**? • Is there **another niche you’ve seen beginners succeed with faster?** Really appreciate any feedb ack from people who have already run campaigns 🙏 @Jay Feldman

Hey team, I’m launching a new campaign targeting 10–25 employee MSPs in the U.S. (cybersecurity / IT services), primarily those serving law firms, accounting firms, and similar professional service verticals. Positioning angle:→ Predictable MRR→ Reducing referral dependency→ Intentional vertical expansion→ Controlled pipeline (not appointment setting) Offer:We create a predictable stream of qualified companies already open to a conversation. MSP handles the close internally. Setup: - 2,500 targeted MSP leads - 8 warmed mailboxes (99%+ health) - 5-step sequence - Previously tested infrastructure (70% opens, 2.5% replies in different niche) Here’s the sequence: Subject:{{FirstName},referral dependency? Hey {{FirstName}}, If referrals slowed for a quarter, would {{Company}} still have consistent new MRR opportunities entering the pipeline? Most MSPs rely heavily on word of mouth, which makes growth unpredictable. We help MSPs intentionally expand within one vertical (law firms, accounting firms, etc.) by creating a predictable stream of qualified companies already open to a conversation. Worth seeing if this makes sense for {{Company}}? {{accountSignature}} Follow up -1 (24 hours) Hey {{FirstName}}, Just wanted to bump this in case it got buried. Curious — are you intentionally building pipelines outside of referrals, or mainly relying on inbound? {{accountSignature}} Follow up - 2 Hi {{firstName}}, One thing we’ve noticed — MSPs that rely heavily on referrals tend to grow in spikes rather than steadily. The teams that intentionally build one outbound channel into a specific vertical usually see much more predictable MRR growth. Is that something you’ve explored yet? {{accountSignature}} Follow up - 3 Hi {{firstName}}, Can I tell you something? The MSPs expanding fastest right now aren’t waiting on referrals — they’re intentionally targeting one niche (law firms, accounting, etc.) and owning it. That shift alone changes pipeline consistency.