Heya! I've gotten lots of amazing feedback from Jay and others from the community and I've refined my cold email draft. Hey {{firstName}} Have you ever looked closely at why customers don’t reorder — even when the product is solid? We work with supplement and wellness brands to improve retention by helping customers understand and believe in what actually drives results after their first purchase. I’d love to share a simple framework we use called the Educational Retention System that’s helped brands like Heart & Soil and Noorbru increase repeat purchase rates by 15%. Does this sound like something worth exploring for [company name]? – Lucas Lau

Hey [first name], Your CAC is climbing. Your customers buy once, maybe twice, then disappear. And your email list keeps growing, but repeat purchase rates stay flat. Here's the hard truth: most DTC wellness brands lose customers not because their product is bad, but because buyers never fully understand what actually drives results. That gap kills consistency, outcomes, and reorders. You're stuck on the acquisition hamster wheel. We built the Educational Retention System to fix this—a belief-driven email system that reshapes how customers understand their problem, the available solutions, and why your product becomes the obvious next step. Heart & Soil used it to increase LTV by 20–30% in 30 days. Worth exploring for [company name]?

If you’re using HighLevel + Instantly, you’ve probably dealt with this: Leads reply in Instantly… but HighLevel has no idea. Statuses get updated in one tool. Sales works from another. Someone exports a CSV. Someone forgets. Now your funnel data is wrong again. That problem is finally gone. You can now connect HighLevel and Instantly to sync leads in both directions. That means: - Contacts flow from HighLevel → Instantly - Key Instantly events automatically push back into HighLevel - Positive replies - Status changes No more manual exports. No more duct-taped workflows. …it’s all visible inside HighLevel in real time. This is a big step toward cleaner CRMs, better handoffs, and less operational mess. You’ll find it under: Instantly → Automations → HighLevel 👉 Setup guide is available here. If you’re running outreach at any real scale, this one’s worth setting up.

If you’re running an agency, a program, or any service business and feel like: - clients churn too fast - revenue resets every month - you’re doing too much selling for too little upside In this new video, I break down the “Shovel Strategy” - the exact framework that took me from struggling at $20–30k/month to building multiple businesses doing hundreds of thousands per month. When I first taught this inside my paid community, 22 people crossed six figures in under 60 days. Not because they worked harder. Because they stopped selling just one thing. In this video, you’ll learn: - Why most businesses cap out financially even with great marketing - How to increase revenue per client without building new core offers - What “shovels” actually are (and why your clients are already buying them) - How to layer high-retention products into your existing business - Real examples from my own companies (CRM, mailboxes, automation, verification, more) This isn’t theory. It’s the model I use today - and the reason clients keep paying long after the main offer ends. 👉 Check out the video now.

Massive shout out to @Jay Feldman for sitting down with me for this powerful 32-min chat on how to scale your business using AI, Automations, and Skool Communities... His advice on generating leads in Skool was insane 😳 Check it out here 👇 Thanks again, Jay 🙌