Client of the Week
Want a simple way to get more clients—without paid ads or complicated funnels?
All it takes is one plain-text email per week to your list. If you’ve got old leads, past clients, or even a small local list—this will help you turn that into sessions and sales.
✅ How to Do It:
1. Subject Line = Familiar + “Client of the Week”
Use a phrase your audience instantly relates to.
Examples:
  • [Your Business Name] – Client of the Week
  • [Your Method] – Client of the Week
  • Smart Strength – Client of the Week
  • Slow Strength – Client of the Week
2. Body = Short, Scannable, Story-Based
Highlight a real client result. Keep it clear and relatable.
Example:
"This week’s Client of the Week is Sarah Jane.
When she started, she struggled with consistency and back pain.
Now she trains once per week, is pain-free, and says she feels 10 years younger.
No gimmicks. Just short, effective strength training sessions."
3. Call to Action = Ask for a Reply
End with this line (no changes):
"If you’re interested, just reply and I’ll send you all the details."
Do not change this.
Test this exact line for 10–15 weeks before even thinking about tweaking.
💡 Why It Works:
  • Keeps you top of mind
  • Creates curiosity
  • Starts real conversations
  • Works for studios, home setups, and virtual trainers alike
You can send a new version of this every week with a different story—and watch replies (and clients) start rolling in.
Example in comments.
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4 comments
Lawrence Neal
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Client of the Week