Getting clicks is only the first step. If leads aren’t followed up quickly, inquiries sit unanswered, or prospects have no clear next step after clicking your ad, part of your advertising spend can go to waste. A strong system connects the ad to what happens next—lead capture, instant follow-up, qualification, appointment booking, and CRM tracking. Better ads bring attention. Better follow-up turns that attention into opportunities.

In July, I want to launch a PMAX campaign with a €50 budget. Right now, my website only has women’s dresses, but the learning phase takes about 4 weeks, which means I’ll end up in August still running ads for dresses. Since dress demand usually starts to drop in autumn, I’m thinking I should import autumn products instead. What would be the best strategy in this situation?

Most stores that come to us stuck in the early phase have the same problem. It's not the products. It's not the budget. It's that they gave Google too much to figure out too soon - and Google just quietly checked out. So here's what actually works. 👇 🔥🔥 Start with 2-4 product categories 🔥🔥 Proven ones, not experiments. Products you already know move somewhere - ideally from a list like the one we sent last week. Optimize them properly. Real titles, clean attributes, accurate pricing. Not slop listings thrown up because you wanted to go live fast. Google needs a clear picture of what your store is. A bloated feed full of random products in the beginning is just confusion, and confused algorithms spend badly. 🔥🔥 Which brings me to feed size 🔥🔥 This is the one people underestimate most. When you launch too broad and conversions aren't coming in yet, Google starts getting weird. CPCs creep up. Spend scatters across products that make no sense. You're stuck in the learning phase, but instead of learning, Google is just flailing - throwing budget around trying to find a signal that isn't there yet. I call it algorithmic confusion, because that's exactly what it is. The algorithm has too many variables and not enough data to connect the dots, so it just keeps spending without getting smarter. Once you're in that loop it's a slow, painful crawl to get out. Keep the feed tight. Let Google learn on a small, sharp catalog. Once it starts converting, you add more. 📈 🔥🔥 Now pricing 🔥🔥 Google is a price comparison platform. That's not an opinion - it's literally how it works. In the first phase your job isn't to protect your margins. Your job is to get conversions in the door so the algorithm has something to optimize toward. Price to win. Not loss-making, but competitive enough that you're actually showing up and getting clicked. We've seen stores skyrocket in days just by adjusting prices and suddenly getting the data volume they needed. (just last week we fixed 4 stores that were stuck for months before). The rough rule we use: once you're around 1k revenue a day, you've earned the right to start pushing on margin. Small steps. Raise prices on what's working. Cut what isn't. Add more products to support more volume. But in that order - momentum first, profit-optimization second. 💰

Hi on my new store some days i have ROAS 3...other days 0...how can i fix this ?

At what budget per day should you start segmenting winner and booster/test campaigns for fashion or general dropshipping? Should you take Winners out of original PMAX or take zombie products and new tests out instead? And at what budget should you start segmenting by product category? Shoes etc.