Hey @Christopher Krassnig possible u make a video from to remove bad keywords...i cant find it anywhere...thanks in advance

Do you think if i make my store for only 1 gender it will look more branded for ex Old money(men) and this will increase CVR ?

Sharing a new but relevant SOP with you - will be helpful for some of you. https://swamp-hose-3ee.notion.site/EU-IMPORT-FEE-2026-THE-PLAYBOOK-3894f41b74f880738db0e53fc65f0cd3

When do you guys use target roas and what customer acquisition setting is best for scaling? Do you bid equally for new and existing customers, or do you use bid higher for new customers setting? I’ve been running my pmax campaign with bid higher for new customers with a target roas but can’t get it spend the full daily budget when trying to scale. I was using a target roas with the budget at £500, but it was never spending the full amount with a roas of around 3-4x. But since the Google update this campaign was performing poorly as it had the assets and the cpa increased from around £8-£16. Now I have a new feed only campaign with target roas without bidding for new customers and it’s still not spending the full daily budget.

Question about product feed I have a question about optimising for products that require different Breakeven ROAS's Right now I'm running a TROAS pmax campaign. I have all products in this campaign ranging from 20% COGS - 35% COGS. Right now my highest spending product has a 2.7 ROAS - but 35% COGS. 8k monthly search volume my 4th top spending product however, has a 1.7 ROAS , COGS% of just 15% and 200,000 monthly search visits. I'm using TROAS to try and provide stability when I scale, however this second product I've shown you is under my TROAS threshold, I feel like it's a golden products that's being burned. Is there anyway of changing optimisation based on profit margin? Right now my spend is only £200 per day. But I could scale very aggressively if I can find a way to scale product 2