Hey - glad you're here. This is Google Ads eCom Lab. It's a free community for ecom operators who want to actually get good at Google Ads - not from theory, but from the system we use on 200+ live client accounts generating €200M+ in tracked sales. What this room is A Google Ads war room for D2C and dropshipping store owners. You get a full scaling course, monthly live calls, daily tactical chat, weekly templates, and a network of operators who are running the same stuff you are. 💪 ✅ The rules 1. Stay tactical. No motivation posts, no "what does everyone think of X" without a specific question. 2. No pitching. Don't promote your agency, course, SaaS, or service. Zero tolerance. 3. No generic advice. If you're answering someone, give them the actual answer - not "it depends" with nothing underneath it. 4. Confidentiality. Don't share other members' numbers, stores, or strategies outside this room. 5. Respect the room. This is an operator community - act like one. 🎯 Where to start Head to the Classroom tab. Start with module 1 ("Google Ads Masterclass for eCom Brands"). Go through the first three modules before asking questions in chat - most of the foundational stuff is covered there. If you're already advanced - jump straight to the Performance Max or ROAS troubleshooting modules and bring your specific account questions to Thursday teardowns or the monthly call. 📲 Monthly live call We run a group call every month. The date gets posted here and in the Events tab one week out. Bring your campaign, your screen-share, your question. We audit live. No pre-packaged presentations - just real accounts, real problems, real fixes. One ask If this room helps you - post your win on Saturdays. Not to flex. Because the person two steps behind you needs to see what's actually possible. That's how the room compounds. 🔥 See you in the feed, Chris

Quick one. Important though. How the Google Ads eCom Lab works from today 🆓 Free stays free Community access. The weekly Q&A thread. Case studies. Teardowns. The resources vault. All of it stays. Nothing that was free yesterday sits behind a paywall today. 👇 What changes for free members I can't promise you a detailed answer from our team anymore. If we have room, we answer. If we don't, we don't. What I want instead: help each other. The best operators in here got good by answering someone else's question. Use the Q&A thread. Tag the person who already solved it. Post what worked in your account. That's how the room gets strong. 🧠 Why We run a real agency. 200+ ecom brands. Real money on the line every day. Those clients pay us and they come first. Always will. This room is past 1,400 members now and growing quickly. It's about to grow a lot faster when our software drops. Writing a proper answer to every free question isn't something I can promise without the quality dropping for everyone. I'd rather tell you straight than quietly get worse at it. 💪 Premium stays $44 Everything you have today, you keep. Templates. Every SOP we run the agency on. The monthly playbook. And it gets something better than a call: direct access to our media buyers. The same people running those 200+ accounts. Ask anything in the community. You get an answer inside 24 hours on weekdays. Not a bot. Not a VA. The team. One change: no more monthly call on Premium. 🔥 Coming soon: Inner Circle, $199/month Everything in Premium, plus a WEEKLY. community live call with me and the team. Account teardowns. What we're seeing this week. What to do about it. Not open yet. I'll post the day it is. Will go hand in hand with the software launch. 📅 Annual on both Pay for 9 months, get 12. 🚀 One more When our software launches, everyone using it gets Inner Circle free. Questions in the comments. I'll answer them all on this one. 👇

New resource for premium members! Q4 is where your year gets made or lost. Most stores work that out in November. Too late. So we stopped guessing and built the season. Two full books. 👇 📊 What sits behind it - +200 of our own client accounts. Fashion and Home Decor - 7 months of real shopping data per account. August through February. The actual AW season, not a forecast. - +100 accounts in a fixed year over year cohort, so we can prove a peak repeated instead of hoping it did. - 35 categories scored. Product titles read in 8 languages. - 94% of fashion revenue and 97% of home decor revenue classified into a category. Nothing hand waved. - Every single category laid over Google search demand, month by month. 🎯 What's inside both books → The Season at a Glance: every category placed by how big it is and how long it stays hot → The Five Big Bets for the niche → The Master Timeline: what to upload, and the LAST safe day to upload it → How Long Each Trend Burns: some run 7 months, some run 1 → Season Headwinds: what kills the season, so you see it before it hits you → The Category Playbook: the actual play, category by category → What the outside world predicts, checked against what we actually sold 😳 Three things in there that will annoy you → One fashion category is 29.4% of all fashion revenue on its own. Demand index 100. Stays hot for 6 months. Most stores treat it as one line out of twenty. → Christmas Sweaters. Everyone's Q4 plan. They run for exactly 1 month and they are 0.7% of revenue. You're building a quarter around a rounding error. → In home decor, 84% of the money is lighting. Not cushions. Not wall art. Lighting. And the biggest one of all stays hot for 5 months. ⏰ Why this matters this week Proper PMax learning takes about six weeks. Google says the same thing: get ready at least six weeks before peak. It's already September. Count six weeks forward. Your Q4 upload deadline is this month. Every date in the report is the LAST safe day. Not the ideal day.