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Owned by Christopher

Google Ads eCom Lab
1.5k
5.0 (14)
Free

The free Google Ads community for eCom & dropshipping operators. PMAX, Google Shopping, & Co - built by ZenoX Media ($200M+ tracked sales) 🚀

327 contributions to Google Ads eCom Lab
What to do with a high order cancellation rate?
Lately, we’ve been getting more and more orders that people want to cancel after 1 day of ordering it—what could be causing this? My guess is that we initially stated on the product page that orders would be shipped the next day, but we actually couldn’t meet that promise. I’ve since updated that to “within 48 hours.” Another possibility—and this happens more often with lower-priced products compared to those with a higher retail price—is that this is the case. Is that accurate or not? The reasoning behind this: people buy because they see a low price and expect fast delivery—which gives us an advantage over competitors—but when they realize that’s not the case they want to cancel..
0 likes • 3h
Could be shipping yes. But best if you actually ask your customers and then you don’t have to second guess yourself and can find the bottleneck 🫡
0 likes • 1h
@Jérémy Steeneveld yes keeping them posted in the initial phases post purchase is key. A good order confirmation should help as well that lines out the next steps clearly. And yes of course not misleading them on the site
Introduction
Hello Everyone i m Mary by name and i own a store for selling Home Appliances and willing to make more friends with you guys
@J. Mary I built it from scratch 😅
0 likes • 1h
@J. Mary yes
Different conversion rates between two offers — people stall at checkout
Compared two offers on my store. With a Discount Value offer — 724 sessions, 1.52% conversion rate. With a Free Shipping offer — 467 sessions, only 0.21% conversion rate. In both cases people reach checkout, but with the new offer almost no one completes the purchase. I haven't changed checkout itself. Should I go back to the discount offer, or could something else be going on?
0 likes • 5h
Dataset not big enough to consider it a valid test. So it’s a hint but not statistically significant enough.
Products under review
My products are still under review for Shopping ads for 7 days....before i used to contact support and ask to approve the products so i can start Gads....did something change now? I cannot ask for the review...the Next button is greyed out ....do i need to connect my add account first ?
Products under review
0 likes • 5h
Most likely you didn’t complete all setup steps in the GMC. Then it stays under review
🔥 Grab the AW 2026-27 Playbook: Fashion + Home Decor
New resource for premium members! Q4 is where your year gets made or lost. Most stores work that out in November. Too late. So we stopped guessing and built the season. Two full books. 👇 📊 What sits behind it - +200 of our own client accounts. Fashion and Home Decor - 7 months of real shopping data per account. August through February. The actual AW season, not a forecast. - +100 accounts in a fixed year over year cohort, so we can prove a peak repeated instead of hoping it did. - 35 categories scored. Product titles read in 8 languages. - 94% of fashion revenue and 97% of home decor revenue classified into a category. Nothing hand waved. - Every single category laid over Google search demand, month by month. 🎯 What's inside both books → The Season at a Glance: every category placed by how big it is and how long it stays hot → The Five Big Bets for the niche → The Master Timeline: what to upload, and the LAST safe day to upload it → How Long Each Trend Burns: some run 7 months, some run 1 → Season Headwinds: what kills the season, so you see it before it hits you → The Category Playbook: the actual play, category by category → What the outside world predicts, checked against what we actually sold 😳 Three things in there that will annoy you → One fashion category is 29.4% of all fashion revenue on its own. Demand index 100. Stays hot for 6 months. Most stores treat it as one line out of twenty. → Christmas Sweaters. Everyone's Q4 plan. They run for exactly 1 month and they are 0.7% of revenue. You're building a quarter around a rounding error. → In home decor, 84% of the money is lighting. Not cushions. Not wall art. Lighting. And the biggest one of all stays hot for 5 months. ⏰ Why this matters this week Proper PMax learning takes about six weeks. Google says the same thing: get ready at least six weeks before peak. It's already September. Count six weeks forward. Your Q4 upload deadline is this month. Every date in the report is the LAST safe day. Not the ideal day.
1 like • 11d
@Irshaad Busawon it covers all yes
0 likes • 7h
@Hamza Assolami check the steps above and then you can comment AW once done. Quite simple ✅
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Christopher Krassnig
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1,384 points to level up
@chris-krassnig-8096
➡️ Scaling eCom Brands with Google Ads ➡️ Generated +200€ Mio. with Ads 📊 📍 Belgrade | Vienna

Active 34m ago
Joined Jun 22, 2025
Belgrade
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