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Owned by Christopher

Google Ads eCom Lab

677 members • Free

Free Google Ads community for D2C and dropshipping ecom operators. 200+ brands, €200M+ in tracked sales. PMAX, Shopping, Search, Feed and more 🚀

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154 contributions to Google Ads eCom Lab
Best time to start selling multi-feed?
Hey everyone, I’m new to Google Ads and wondering when’s the best time to start selling multi-feed? Is it after a certain number of conversions or having a consistent ROAS in a specific market? @Christopher Krassnig
0 likes • 22h
Yeah I would not think about it before you hit at least 1k revenue a day in one market consistently. Otherwise you just have learning phases in multiple markets
Question about product feed segmentation
Hey guys - currently i'm spending about £400 per day on google ads (general dropshipping). Right now I have some basic segmentation splitting my top performers, my average/wasters , and 'booster' for my new products. The set up is working nicely so far and my results are pretty consistently scaling up profitably right now. My question is around further segmentation. I saw @Christopher Krassnig mention using all of the custom label slots to optimise for different things. (performance, seasonality, profitability...) And I saw he mentioned this is super important to scale beyond $50k per month. - I wondered how you actually make this work in the ad account though. For example, did you have all (high margin + top performers) bidding together aggressively in a campaign / ad group? (low TROAS target) Would you then have (Low margin + top performers) bidding slightly less aggressively - and then continue to follow this pattern for all performance levels? I would really appreciate your input here, thank you! :)
0 likes • 22h
With 400 spend a day I wouldn’t focus on further segemntation. This is still considered a relatively low budget so you wanna nail the fundamentals first. Clean feed, no wastage, developing new winners 🏆 Then you continue to scale further and potentially further segment down the line
🔒 Premium Drop: Q2/Q3 2026 Fashion Product Research
Just dropped the most detailed fashion product research we've done to date. This is real data. +200 Google Ads accounts. $10.4M in monthly revenue. 67,000+ conversions analysed across US, DE, UK, PL, AU, CA, FR and more. Includes also high-level 3rd party data from various data sources that can mount up your tool costs real quick. What's inside 👇 📦 Top 20 products converting RIGHT NOW (March–April 2026) 📊 Full category breakdown — every major fashion vertical with notes on what's working and why 📅 Month-by-month seasonal roadmap from real 2025 data so you know exactly what to look for and when 🌍 External trend validation cross-referenced against 50+ industry sources A few things that will surprise you: → The #1 category across the entire portfolio barely existed in 2025 → One product type is quietly sitting at 10.3× ROAS and most accounts aren't running it → There's a market in this list with a 3.37× blended ROAS that nobody talks about → Swimwear is already converting in April — earlier than last year This is the kind of research that usually stays internal. You're getting it because you're here (this is a one time thing for premium members only - if you are a premium member: DM me and I will send it to you! 💌)
2 likes • 12d
@Milan Babic done
0 likes • 2d
@Norbert Joni done
New member! GMC approved and PMAX running
Hey guys, joined this community today, found out about it just now! Seems very interesting and high value. Already have a approved GMC, 400 products, 400€ in ad spend so far, only 1 sale. Started PMAX 8 days ago, if you have any suggestions, pls share, need help. Burning through cash very quickly. Targeting US right now.
0 likes • 2d
Welcome Dhyan
Call Discrepancy
Hey guys I noticed there was a mistake with the Call Setup in Skool. It is supposed to be monthly on the 2nd Wednesday but in Skool it was set to every 4 weeks. So I completely overlooked the call yesterday as I had it set correctly in my Google Calendar but not in Skool. The next call is supposed to be next Wednesday, not yesterday. I adjusted it correctly now. Sorry for the inconvenience. So next call: 13.5, 7pm CET
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Christopher Krassnig
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242points to level up
@chris-krassnig-8096
➡️ Scaling eCom Brands with Google Ads ➡️ Generated +200€ Mio. with Ads 📊 📍 Belgrade | Vienna

Active 12h ago
Joined Jun 22, 2025
Belgrade
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