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16 contributions to Google Ads eCom Lab
High CPC's on new products
Hi everyone, On some of the new products I'm adding I'm noticing very high cpc's, around 5-6$. For some it only has been one click, but a few products already had 5-6 clicks, meaning it spend over 25$ already. What to do in this situation? I was thinking of changing the title or just let it run a bit longer. But I don't want to spend much budget on them as my daily budget for this campaign is only around 50.
0 likes • 3d
@Christopher Krassnig ooh I see!
0 likes • 3d
@Christopher Krassnig Yeah for now it looks like it's a fluke and only a couple of clicks. Just in general the CPC's are a bit higher but that's bc of the niche
Switching from Facebook Ads to Google Shopping
Hello, I'm Lylia. I've been doing e-commerce for the past three years. This year, I finally started getting good results with Facebook Ads, but unfortunately, they didn't last. I'm not sure why, but I feel like Facebook Ads haven't been performing as well lately. My niche is fashion, and it's the niche I know best. Now I'm thinking about switching to Google Ads and targeting the Australian market. What do you think about this market? Also, could you tell me the first steps I should take to avoid getting a Google Merchant Center "Misrepresentation" suspension or any other restrictions? I'd really appreciate your advice.
1 like • 24d
@Ivane Matala check DM!
0 likes • 10d
@Ashauden Clark Check dm
What to do with returns/refunds
Been dealing with some return request lately. Does anyone have a good flow/SOP on how to deal with this? For example what partial refunds to offer and when to actually let them return it. Do I let customers return it to my fulfillment in China? And what partial refunds to offer? I started with 10%-30% but no one accepts the partial refund
0 likes • Jul 7
@Omar Travolta Appreciate it, sent you a DM
0 likes • Jul 7
@Gallop King Yes agreed, but I've seen lots of guru's recommending a 10-30% refund and saying that most accept a 10%
New PMAX Issue
Launched a new campaign 3 days ago, first day regular not really spending much especially because launched later in the day. Second day spent $96, when the daily budget is $50. Today it spent about $20 then completely stopped about 5 hours ago, no impressions either. Should I be worried of another misrep? Just got the initial misrep 1.5 weeks ago, or do you guys think just because it overspent a lot yesterday so its trying to budget? Any insight is helpful
1 like • Jul 6
Nothing to worrry about. The daily spend is just not a limit. It just means that Google won't spend more than 30,4 (a month on average) of your daily budget, but it can heavily differ on a day to day basis
Ads Scaling
On a brand new store, if you are starting to break even, should you scale 10-20% or wait for about 2-3 weeks before making any changes? I'm on a brand new store, 4 days with 8 conversions
0 likes • Jun 10
Amazing @Mel P ! If you're close to break even already it will only get better.
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Ramon Marsman
3
30 points to level up
@ramon-marsman-4755
Digital Marketeer | I run Google Ads stores & Google Ads Media Buying On the Side

Active 3d ago
Joined Apr 21, 2026
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