Everyone ready for Q4? I currently have 280 products on my store and run a €300 a day budget between 2 campaigns. Most products are zombies, meaning no impressions and clicks. I have some winners and I'm profitable. However, I want to find new winners and therefore I'm looking to increase my products by quite a lot. Would that make sense with my current budget? Or will those new products not get the desired exposure/never leave the learning phase?

I’ve added an extra campaign for my non-sellers (zombie products and test products with no conversions); my main campaign still contains around 25 products and has a budget of €70 per day, whilst the non-sellers campaign contains 50+ products and has a budget of €20 – both are Shopping campaigns. Is €20 for this campaign OK, or far too low? The idea behind it was the 80/20 principle (so next scale phase would be €80 for the main campaign), but I realised that €20 might actually be too low for this – what do you think?

We raised our Target ROAS from 170% to 180% on our PMax campaign. In the same week we also tested a new site offer (free shipping banner instead of our usual quantity discount) for about 4-5 days, and sales almost stopped compared to the previous week. We then reverted back to the original offer (10-20% off for buying multiple items), and sales picked up again right away, but the week still closed at roughly 60% ROAS. Should we lower Target ROAS back to 170%, or is that unnecessary since Google is already spending the full daily budget anyway? And what should we actually do to recover after a week like this?

At what spend level would you recommend splitting a PMax campaign by product performance? My current PMax campaign spends around €300 per day, with all products still in one campaign. I’ve heard people recommend separating winning products, underperformers and “zombie” products once spend reaches roughly €300–€400 per day. What is the best way to approach this without disrupting the existing campaign? Would you keep the winners in the current campaign and move the other products into separate campaigns, or create completely new campaigns for each group? Also, which timeframe and metrics would you use to classify the products? Finally, what normally happens to performance after splitting: should I expect a temporary drop during relearning, and what kind of improvement in spend distribution or ROAS is realistically possible?

hello team my supplier give me COGs after i make sales...i change my price after...does this price change resets the learning phase ?