This is the biggest Black Friday SOP we've ever built. Everything we learned last Black Friday is in it. So are all the SOPs we run the agency on. One doc. It works for any niche and any revenue level. If you run Google Ads for an ecom store, this is your playbook from now until January. Every client we manage already has it. Now it's your turn. What's inside: 📅 Key dates, who does what, and why you start in October, not November 📈 How fast to raise budgets. Phase 1, phase 2, the days before BF and the peak days 🎯 What to do with your target ROAS on BF weekend. Which move to pick, and when to go back to normal 🚫 Why we never use Seasonality Adjustments for BFCM 💸 Why the highest ROAS is the wrong goal on BF, and how to find the profit sweet spot 🛒 Feed and Merchant Center prep. Sale prices, promotions, and what you must NOT touch 🏷️ Which offers actually work. Margin floor first, then the offer type. Real examples inside ⚙️ The backend checklist. Supplier, payments, chargebacks, cash, support, email flows, tracking 🔥 BF weekend live. What we watch every hour, when we act, when we keep our hands off 🎄 After BF. Cyber Monday to Christmas, shipping cutoffs, January Nothing is held back. It's the exact process our team runs for our clients. How to get it: 1️⃣ Be a Premium member 2️⃣ Leave a review for the Lab. Takes 30 seconds. Already left one? Skip this step. 3️⃣ Comment "BF" below We'll send it to you. Reviews go here: https://www.skool.com/google-ads-ecom/about Phase 1 of the budget ramp starts mid-October. Stores that win Black Friday are set up weeks before it. Don't start on 20 November. Let's make this the best Q4 yet 🚀

I run a few Shopify apparel stores under one LLC, each with its own Google Ads account, all verified with the same docs. One account got suspended for cloaking, appealed, reinstated. Then the others got hit with "identity reuse" and "advertiser verification" suspensions. Two appeals rejected. I've cancelled all the duplicates and have one live account left. 1. Is it safe to run all my stores as campaigns inside that one account? 2. Has anyone got an advertiser verification suspension overturned? What worked? Not looking for workarounds, I want to do this properly for Q4.

This question comes up every week. So let's clear it up once. Most people still treat these like the same thing with a setting switched on. They're not. Not anymore. 🧠 TWO SEPARATE BID STRATEGIES Target ROAS is its own bid strategy now. Not a checkbox inside Max Conversion Value. Treat it like a different tool, because it behaves like one. - Max Conversion Value = spend the budget, get the most sales value you can. No bar. - Target ROAS = get sales at the ROAS I set. The target is the bar. ⚡ HOW TARGET ROAS WORKS SINCE THE LAST UPDATE Google now sticks to your target. With some wiggle room but still more strict than before. There are only two outcomes: 1. It CAN'T reach your target → it underspends. It won't buy auctions it thinks miss the number. Your budget just sits there. With little data it won't work reliably and messes up your algortihm. 2. It CAN reach your target → it spends and holds right at the target. Over the long run it will never beat it. Any extra room should go into more volume, not a higher ROAS. That's the change. The old days of "target 250%, got 320%" are over. What you type is what you get. 🔥 WHAT THAT MEANS IN PRACTICE - Set the target around or above the ROAS you actually want. Set it at your goal and you get your goal. Zero headroom. - Never set it to what the campaign does today. Google will hold you right there. - Beating the target is no longer a signal to scale. Compare your real ROAS to your profit goal. Not to the Google target. - Underspending on a target = the target is too high for the auctions out there. Lower it a bit, in a small step. - Target changes hit faster now. Flip-flopping hurts more than before. 🎚️ THE TWO LEVERS - Budget = volume. How much you buy. - Target = quality. What return Google has to deliver. Want more or less spend? Move the budget. Want a different ROAS? Move the target. Never swap them. 📍 WHEN TO USE WHAT Max Conversion Value: - New store. Always. - Campaign has spent under €100. A target makes zero sense on that little data.

My products are still under review for Shopping ads for 7 days....before i used to contact support and ask to approve the products so i can start Gads....did something change now? I cannot ask for the review...the Next button is greyed out ....do i need to connect my add account first ?