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3 contributions to Google Ads eCom Lab
KPI for cutting fashion products
How much do you let a product (with all variant and sizes) spend before cutting it with no sale? And I'm talking for fashion or lower ticket items $29-140. I've heard KPIs to cut at $19, $27, $40, $60 What do you guys usually do and what's the reason behind it?
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Domain switch
hey everyone, i have an old gmc which i recently started running again, performance isnt bad revenue wise, but insanely high cpc (4$+). i was told to go for a domain switch, what would be the best/safest way to do this?
1 like • 10d
@Badou Padding Glad to hear your CPC dropped! I'm planning to do a domain switch as well, averaging $1.4 CPC after $1k spend (a month) with 115 products and 1.3 ROAS. If you don't mind, how did you tell if it's a product feed problem or a domain problem? Not sure if I should wait or just switch, would appreciate any input!!
1 like • 4d
@Badou Padding thanks man! I've done the switch and my CPC drastically decreased as well! Appreciate your help!
High CPC on brand new Google Ads + GMC account (Fashion Niche)
Hey guys, We launched a new fashion store yesterday with a brand new GMC and a fresh Google Ads account. Got the first sale already on day 1. But the CPCs are crazy high. Our cheapest clicks are around $1.70 and many are between $2.50 – $4+. Is this normal for a completely new account in the fashion niche? How long does it usually take until the CPCs come down? We used an aged domain with no bad history, but we’ve never experienced CPCs this high with our other stores before. Would really appreciate any tips on how to lower the costs faster. Thanks already!
High CPC on brand new Google Ads + GMC account (Fashion Niche)
1 like • 13d
My current fashion store in the US with around 150 products and $800 spend also has average $1.4 CPC. At what point would you do a domain switch or it's more likely product selection issue? I've just cut out the bad performers @Christopher Krassnig 🙏
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Nixon Lee
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1point to level up
@nixon-lee-4837
Love to learn and connect! Ecom/marketing focused!

Active 2h ago
Joined Feb 5, 2026
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