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9 contributions to Google Ads eCom Lab
Google Script
Hi guys, I'm trying to write a Google Script for labeling winners and mid performers. My questions are: - How do you classify a product as champion/winner? 3 ROAS with 3+ sales past 30 days? Or something like Revenue per Impression > 95? - How do you classify mid performers? - How do you reclassify a Champion or mid performer if it's performance starts to drop? - Do you look at past 30d, 14d or 7d data? - How often should you run a script like this? Thank you!
Budget stopped spending mid day
Have you guys ever had your google ads stop spending mid day? I think a gads suspension is coming. I have two separate google ads account for two stores with the same payment method and the other store is under Misrep review. Do I just tell gads I'm running two stores under same LLC? Thank you!
What should I do now?
Hi @Christopher Krassnig and everyone, I would love to get some feedback on what I should do next. Currently I'm doing US fashion dropshipping and it's been 2 months from June to August. - Now at 4.4k SKUs, 190 products, slowly adding more - CPC dropped from $1.4 to $0.6 USD since domain switch in start of July - Spent $3.6k USD, WeTracked on Google shows 1.37 ROAS but on Shopify is 1.8 ROAS total with 95 orders - Last 7 days I'm at $120 USD/day with 1.6 tracked ROAS but actual is 1.88 ROAS with one PMAX Feed only campaign So far I've just been drafting products using Pythago that spent $19-24 USD with no sale. And I've only been using keywords in product title and description, didn't expand more keywords in GMC or SEO title/descriptions. How do I improve ROAS and spend? - Should I keep adding products? - Should I start segmenting? - TROAS? - What else should I be doing? Appreciate it!! Any pointers would help!!
1 like • Aug 4
@Christopher Krassnig Wow holy! You are the best. That is really clear, thank you so much for taking the time to write this, I hope this will help others as well. I will implement these until I reach the next stage 🦾
Segmentation
At what budget per day should you start segmenting winner and booster/test campaigns for fashion or general dropshipping? Should you take Winners out of original PMAX or take zombie products and new tests out instead? And at what budget should you start segmenting by product category? Shoes etc.
0 likes • Jul 31
@Tulia Savulov appreciate your help Tulia! That was crystal clear!!
KPI for cutting fashion products
How much do you let a product (with all variant and sizes) spend before cutting it with no sale? And I'm talking for fashion or lower ticket items $29-140. I've heard KPIs to cut at $19, $27, $40, $60 What do you guys usually do and what's the reason behind it?
0 likes • Jul 13
@Christopher Krassnig thank you!
1-9 of 9
Nixon Lee
3
42 points to level up
@nixon-lee-4837
Love to learn and connect! Ecom/marketing focused!

Active 22h ago
Joined Feb 5, 2026
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