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The two-word phrase that changes every seller call
Something worth trying on your next seller call. Most first calls with property owners end the same way. Small talk. A few questions. A vague "I'll be in touch." Then the seller forgets you existed by Thursday. Try this at the end of your next call instead. "What's next?" Two words. Sounds harmless. Completely changes the dynamic. Because now the seller has to actually think about the next step. Not you. Not what you're going to send them. What they're going to do. Some of them will say "I'll think about it." Fine. Some will say "call me back next week." Better. Some will say "actually, I've been meaning to have my accountant pull the numbers together." That last one is the whole ball game — you just got the seller to voluntarily commit to a next action. That commitment is what most first calls never produce. Try it. Come back next week and tell me what surfaced.
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Start Here!
Welcome to Commercial Real Estate 101 🚀 This community is your launchpad into multifamily and commercial real estate — helping you build wealth and buy back your time through smart investing. You joined because you want to stop watching commercial deals happen — and start doing them yourself. Let's get you moving. ✅ Step 1 — Download the Skool app. Get it on Android or iPhone so you never miss a beat. 👋 Step 2 — Introduce yourself in the main feed This community is a networking tool — use it. In your intro, tell us: - Who you are and what you do in real estate - One big goal you want to achieve in this business - What you're looking to learn from the room - 📅 Step 3 — Check the Calendar Every live event we run lives here — including Coffee with Paul, Saturdays at 11am Eastern on Zoom. Add it to your calendar. It's where most new members say things start to click. 📚 Step 4 — Explore the Classroom The step-by-step path to your first (or next) commercial deal lives in here. Training, frameworks, and resources to level up fast. 💰 Step 5 — Analyze a deal and make an offer Whatever's holding you back — that's your first challenge to solve. The members who close deals in here aren't the smartest or the most experienced. They're the ones who show up. Ask questions. Post their wins and their walked-away-froms. The room only works if the room actually works. 🔥 Ready to move now? Check outCommercial Deal Academy — our paid community for members who want to go all in. 🚀 Want mentorship? Apply for the Commercial Dream Partner Program here. Welcome aboard. Let's get to work.
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If you closed one deal in the next 90 days, what would it change?
Quick check-in, crew. I want to run a thought experiment on the room. Imagine you close one commercial deal in the next 90 days. Doesn't matter the size — just one real deal, real cash flow, real assignment fee, whatever your first deal looks like. Once you name what shifts on the other side, the whole game gets clearer. SO CREW, which of these changes first?
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