You Know Too Much – And It's Killing Your Watch Time 😬
There's a mental framework from one of history's greatest physicists (Nobel Prize winner who could explain quantum mechanics to a 10-year-old without dumbing it down or losing the depth). The uncomfortable truth for many of us over 40 running Skool groups or courses: Your decades of hard-earned expertise are secretly sabotaging how well your audience connects with your teaching. The deeper you go in your niche, the harder it is to remember what "beginner brain" feels like. You pack lessons, posts, explanations, or live sessions with jargon, nuances, and assumed knowledge → members feel lost or overwhelmed → they disengage early or lurk instead of participating. It's not the quality of your knowledge. It's the invisible Knowledge Gap draining retention, comments, completions, and growth. When you use it in your scripts, the "lecture" vibe vanishes. Your audience feels truly seen and understood → they stick around, engage, and convert. I'm breaking it all down LIVE today (Thursday, February 26th at 4 pm GMT London time) inside my Skool community: The Content Revenue Lab - where we help creators turn even small YouTube audiences into full-time income (I did it in under 4 weeks with my own channel and now teach the exact systems to 40+ other creators). Premium members get the full live walkthrough + plug-and-play templates first. 🔒 Secure your spot & add to calendar here: 👉 https://www.skool.com/content-revenue-lab-4761/calendar?eid=955c1476f7b44bc0aecd309f2bc11e1b Not in the community yet? It's free to join → https://www.skool.com/content-revenue-lab-4761/about (You'll get an instant welcome with the next steps.) Would love to see more Skool builders there - let's collab and grow our audiences together! 🚀 What’s one thing you struggle with most when scripting/editing videos for your community?