This post is part of the Skool Discovery & Growth Boost Tips Series. My goal is simple - help Skool group owners get found and turn more visitors into members. -- When I first saw 100/100 on @Melanie Naumann Story-First Songwriting audit, my first reaction was not celebration. It was: “Something must be wrong.” Across hundreds of DFY and DIY About Page Audits (APA), very few pages have even come close to 80/100. So I checked the About Page again. Then the supporting visuals. Then every Copy and Visual criterion. I also double-checked the scoring logic inside the app to make sure the result wasn’t caused by an error. It wasn’t. Melanie’s page clearly covered all 15 areas currently measured by 🐬 APA: ✅ 60/60 for Copy ✅ 40/40 for Visuals Her audience is immediately clear. The frustration of guessing, getting stuck, and doubting whether the lyrics are good enough is easy to recognize. The final outcome is specific. Her Story-First Songwriting method explains how members move from ideas to music-ready lyrics. Her experience, deliverables, trial, pricing, and next step are all visible. The visuals continue the same story too. They show: ✅ the before-and-after journey ✅ the structured method ✅ what exists inside the Classroom ✅ a real member result ✅ the resources and support members receive ✅ a clear reason to take the next step But this needs an important clarification. 100/100 does not mean there is nothing left to improve. It means I could not find a missing foundation across the 15 things 🐬 APA currently checks. And I apply the same thinking to the audit itself. APA is not a finished product sitting on a shelf. I review every result, question anything that feels unusual, and improve the system as I learn from more real About Pages. What impressed me most is that Melanie’s result was not accidental. She has spent years developing the expertise behind the offer and continued refining how that value is presented.

I’m officially opening up a few spots to come hang out inside established SKOOL communities as a guest speaker… although “speaker” feels a little generous considering I’m much more likely to show up, ask a ridiculous number of questions, give real examples, and turn the whole thing into a conversation 🤷🏻‍♀️ The stuff I can come talk about lives mostly in the world of building a business that actually works for the person running it… community engagement, creating content people give a shit about, storytelling, offers, messaging, getting people to participate instead of lurk forever, taking action instead of collecting more information, building a personal brand, and generally making business feel a lot less like following someone else’s instruction manual. And none of it is me showing up to regurgitate the same generic business advice your people have already heard a bajillion times 😉 I don’t do copy and paste talks. I don’t have one presentation sitting on my laptop that gets trotted out every time someone hands me a microphone. We figure out what your audience actually needs, what they’re getting stuck on, and what would be useful for them… then I build the conversation around that. That could be a workshop, Q&A, training, hot seats, discussion, or some slightly unhinged combination of the above. For context, I’ve built two community based businesses to six figures, spent nine months as a paid SKOOL creator, and recently spoke at Skool Scale Camp about community engagement and how the way we design our spaces affects whether people actually participate in them. There’s no cost for me to come in 🦄 There is one caveat… your community needs to be established and active enough for this to make sense. If nobody currently shows up for live events, bringing in a guest speaker probably isn’t the magic spell that fixes that 😅 So I’m being a little picky about where I do these. If you run an established SKOOL community with an active audience and want to see if there’s a topic or format that would be useful for your people, DM me and we can figure out whether it’s a good fit.

I'm a cybersecurity consultant, father and nerd. Tried to make a tech group and it failed to get paid members. Now I have a marketing one and it's succeeding. And a big part of why is because I'm having fun. I help people receive free relevant feedback to improve their advertizing, not just from me, but from several relevant members that I tag to check your posts. Check it out at Roast & Promote! It's all about being human. Human feedback, human advertizing, human conversations and testimonials around your business. So jump in and let's talk about your work in the most truthful and fun way!