All. Most. Done! Today is the day your ad starts to feel finished. 𝗦𝘂𝗯𝗺𝗶𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝘂𝗿𝘀𝗲 𝗸𝗲𝘆 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝘁𝗼 𝗯𝗲 𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗱𝗿𝗮𝘄 𝘁𝗼 𝘄𝗶𝗻 𝗮 𝗽𝗶𝗻𝗻𝗲𝗱 𝗽𝗼𝘀𝘁 𝗳𝗼𝗿 𝟰𝟴 𝗵𝗼𝘂𝗿𝘀! You are adding the page almost everyone forgets, tightening your pages so they are easy to act on, and creating the cover thumbnail that stops the scroll. 𝗦𝘁𝗲𝗽 𝟭: 𝗔𝗱𝗱 𝘆𝗼𝘂𝗿 𝗕𝗶𝗼 𝗽𝗮𝗴𝗲 (𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗳𝗼𝗿𝗴𝗼𝘁𝘁𝗲𝗻 𝗮𝗻𝗱 𝗠𝗔𝗡𝗗𝗔𝗧𝗢𝗥𝗬 𝗽𝗮𝗴𝗲) Page title: About [Your Name] (or whatever fits your vibe) Include: A photo of you A brief section on who you help and what you are known for A quick credibility line (experience, results, why you care, or what makes your approach different) A clear CTA + link (yes, on this page too) 𝗦𝘁𝗲𝗽 𝟮: 𝗗𝗼 𝘁𝗵𝗲 𝗖𝗧𝗔 𝗮𝗻𝗱 𝗹𝗶𝗻𝗸 𝗰𝗵𝗲𝗰𝗸 Go back through every page and make sure there is: A clear call to action The link people should click (check they all work) Goal: No one should have to hunt for what to do next. 𝗦𝘁𝗲𝗽 𝟯: 𝗔𝗱𝗱 𝗽𝗶𝗰𝘁𝘂𝗿𝗲𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲𝘆 𝗵𝗲𝗹𝗽 Add images where they improve clarity or credibility, such as: A simple “peek inside” screenshot A visual of your roadmap or challenge A template preview A photo that reinforces your brand or energy You can also include a VSL (video sales letter) if you have one 𝗦𝘁𝗲𝗽 𝟰: 𝗖𝗿𝗲𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝘂𝗺𝗯𝗻𝗮𝗶𝗹 Size: 1460 x 752 Your thumbnail should: Use your brand colours Stand out in the classroom Preferably include your photo Use very few words (think 3 to 6 max) Quick content ideas for the words (choose one): Community name only Community name + one short promise One bold outcome phrase 𝗦𝘁𝗲𝗽 𝟱: 𝗔𝗱𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝘂𝗿𝘀𝗲 𝘁𝗶𝘁𝗹𝗲 𝗮𝗻𝗱 𝗱𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 Create a course title no longer than 32 characters Create a course description no longer than 82 characters Go out of your course and make sure everything you wrote is visible without having to click. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗯𝗲𝗹𝗼𝘄 Drop one of these when you are done: “Bio is in” “CTAs added” “Thumbnail done” Or post your thumbnail if you want quick feedback. 𝗡𝗼𝘁 𝗮 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗺𝗲𝗺𝗯𝗲𝗿 𝘆𝗲𝘁? It’s not too late! It’s only $3/month, and the ability to place an ad in the classroom is only one of the many perks!

IF YOU PROVIDE A SERVICE, YOU NEED TO KNOW YOUR NUMBERS Whether you’re a hairstylist, barber, nail tech, massage therapist, esthetician, makeup artist, beauty professional, or anyone building a service-based business, being talented at what you do is only one part of creating a successful business. I’m Damarys, and I’ve spent over 30 years in the beauty industry, including years as a salon owner. I’ve learned firsthand that being busy doesn’t always mean you’re building a profitable business. That’s why I created The Cosmetology Success Blueprint. And despite the name, many of the tools and principles inside can be helpful for any service-based professional who wants to better understand the business side of what they do. Inside, you’ll work through things like: - Your income goals - What you need to earn per hour - Your pricing - Your business expenses - Your available working hours - Your goals and future plans - A realistic blueprint for moving forward - My goal is simple: to help you stop guessing and start understanding your numbers so you can make more confident decisions about your business. If you’re providing a service and wondering, “Am I charging enough? Am I actually making money? What would it take to reach my goals?” — start here. The Cosmetology Success Blueprint is available now inside the Classroom. Go to the Classroom and get started. https://www.skool.com/second-stream-society-4320/about?ref=051090ddd6314f76a9b3aa20d029540c

I’ve had conversations with senior professionals and company founders about AI taking over jobs. And honestly, most of them agreed: AI will eventually replace a lot of tasks and some jobs. I saw this firsthand while working on an AI voice agent for a client. It was essentially an AI receptionist that could: 📞 Talk to customers 📅 Book appointments 💬 Answer questions 🧠 Understand the caller’s problem and provide relevant guidance The company already had virtual assistants handling many of these tasks. And when they realized what the AI could do, some of them were understandably worried about their jobs. But this is the part I want people to focus on: AI isn’t going to wait for us to be ready. We need to adapt. We need to learn new technology. We need to understand how AI works. We need to learn how to use it to make ourselves more valuable. Think about people who never learned how to use a smartphone. How much are they missing today? That's exactly where we could end up if we completely ignore AI. The goal isn't to panic about AI. The goal is to learn how to work with it. And that's why I want to help. 👉 Come learn AI with me. And if you're thinking, “But I’m not technical. I know absolutely nothing about AI.” That’s completely fine. I’d be happy to start with you from scratch and help you build your understanding step by step. If you prefer 1-on-1 sessions, I offer those too. A number of people have already joined me through that route. And if you prefer learning with others, there’s a classroom environment where I’ll stay connected with you throughout the journey, answer your questions, and help you keep moving forward. I don’t want you to fall behind. I want you to learn, adapt, and grow with the technology instead of being replaced by it. Let’s learn AI together. 🚀 👉 Join here: https://www.skool.com/tech-for-all-8435/about