Your Skool community link is probably invisible on your own YouTube channel

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Most members put their community link five or six lines down in the video description. Below the timestamps. Below the gear list. Below a row of hashtags.

By the time a viewer reaches it, they've already decided whether to click anything, and the answer is usually no.

Think of it like a shop window. The first two or three lines of a YouTube description are what someone reads before they tap "show more." Everything below that fold is the back room. Your community link belongs in the window, not the back room.

The pinned comment works the same way. YouTube pins your comment above every response from every other person who's ever watched that video. It stays there permanently. It costs nothing. Most creators either leave it blank or pin something that doesn't ask for any action. That's a permanent placement - handed to you by the platform - going unused.

Neither of these requires filming anything. Open YouTube Studio, go to your last ten videos, put the community link in line one of the description and pin a comment with a one-line reason to join. That's traffic you've already earned, working harder for you.

If you're using YouTube to grow a Skool community and want to see what else is sitting unused in your channel, come and have a look at what we're working on inside The Content Revenue Lab.

https://tinyurl.com/TheContentRevenueLab

Des Dreckett - The Content Revenue Lab

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