Why Sam Ovens Called My Retention Rate "Exceptional" 😳

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20h (edited) • Communities

In a post in Skoolers from 2024, someone asked what a "good" retention rate is for your community.

Sam Ovens gave the following statistics for churn. Churn is the opposite of retention. It is the number of paying members who leave your community:

2-9% = Amazing

10-19% = Good

20% = Average

21-30% = Bad

If we translate this into retention rate, which is what is what is now reported by Skool in your settings instead of churn, it looks like this:

91-98% = Amazing

81 - 90% = Good

80% = Average

70-79% = Bad

I looked at my own numbers and was confused, so I asked him for clarification. His response was that the retention rate in the CLASSIFIEDS is "exceptional!"

Why exceptional?

Because the retention rate is better than 100%. It is actually 105%!!!

Retention is defined by Skool as "the amount of MRR revenue at the start of last month which is still active at the end of last month."

In the Build Lab, my other community, the retention rate is 96%.

Want to know how to improve your retention rate in your community and the #1 thing I do to ensure that my own retention rates stay high?

Check out the new Standard tier of the Build Lab. We discuss this and many other factors that play a real role in making sure that your community is successful for the long term (and none of them have anything to do with flames, games, or insane MRR goals)!

I'll be doing a live training at the beginning of August on my top 6 retention strategies so that you can start implementing them immediately.

Oh, and there's a 38% discount if you sign up for the year - because we all know that it's going to take longer than a minute to get your community where you want it to be. 😉

Check out the Build Lab here!

I can't wait to support you in creating a successful Skool community that gets meaningful results for both you AND your members!

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Why Sam Ovens Called My Retention Rate "Exceptional" 😳