Why problem-solving videos grow Skool communities faster than chasing views

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10d (edited) • Communities

Most Skool owners think they need viral content to drive members.

They don't.

When someone searches YouTube for a specific answer to a specific problem, they are already motivated. They are not browsing for entertainment.

They have a question and they want it solved. A video that answers that question clearly does not need to compete with anyone. It just needs to be useful.

That viewer is also pre-qualified. Someone watching a video about a problem your community solves is already closer to joining than almost anyone you would reach through trending or entertainment content.

They arrive with context. They arrive with intent.

This is why the Skool community owners getting consistent YouTube-driven growth are not making flashy videos. They are making the video that answers the question their ideal member just typed into the search bar.

If you are building a Skool community and want YouTube to do the heavy lifting on member growth, this is what we work on inside The Content Revenue Lab.

https://tinyurl.com/TheContentRevenueLab

Des Dreckett - The Content Revenue Lab

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