🤖 Quit Optimizing Your About Page for the Robots

🔥

I've been unwittingly committing a terrible crime. Were it not for

's Classifieds Headline challenge earlier, I might not have had this massive epiphany today. My wits have returned and this is the lesson I have learned.

Strap in.

WIth all this chatter about Growth Boost and keywords and discovery rankings, I forgot my own advice. The advice that brings me clients. And brings my clients clients.

"Your brand starts with you. And YOU—your true, unfettered self–will attract your most loyal squad."

And what did me ignoring that advice result in?

A community About page that might as well have said "blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah" for the entire 1000 character limit.

Doing the headline challenge I let loose. I wasn't writing for the algorithm. I was writing for people. And while the feedback made me grin ear to ear, it also smacked me upside the head. I don't think my About page has EVER gotten that sort of response 🤣

Here's another thing I challenge my clients with:

If someone read a piece of your content (your homepage, a post, an email), and your name or logo wasn't attached to it, would they know IMMEDIATELY, without a shred of doubt, that YOU wrote it?

(It's a great little test. I highly recommend giving it a try.)

So I marched my fingers over to my About page and asked myself the same question.

The answer was a resounding... NOPE.

If you've seen my brand colors, you'll know they're hot pink, neon green (the fancy name is chartreuse haha), black and white. My About page was the equivalent of beige on beige on beige. Yikes! Completely devoid of my personality. My evil twin in a way. 😈

So I corrected that. Because yes, the robots index your assets, raise your rank, and boost your visibility, but it's HUMANS who opt in, engage and buy. Not the artificial non-intelligents.

Humans. Quirky. Weird. Funny. Charming. Irrational. Passionate. Lovely humans.

IDK about you, but I'm here to serve THEM.

Thanks

@Shannon Boyer

- your simple little challenge brought me so much clarity today. I don't know how it will affect conversions, but tbh I don't care. It reads more like me, will make people feel like they landed in the right spot rather than wonder "where's the Liisa we met over in the CLASSIFIEDS??" and it FEELS AMAZING.

So now I can stop obsessing over it and get back to doing what I do best. Helping people fix their leaky-ass funnels. Asking them annoying but needle-moving questions. And helping them stand a little taller with the knowledge that HECK YEAH, THEY GOT THIS marketing thing!

Thank you for reading this far and sharing my win with me!

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🤖 Quit Optimizing Your About Page for the Robots