is at it again with an experiment he is conducting in real time! This is what Des has to say:
I'm running a live experiment out in the open, and I want to walk you through it.
My community, YouTube For Skool, is priced at $5 a year. That's not an accident, and it's not me being cheap. It's a deliberate tripwire. Free member counts don't tell you much; people join free things out of curiosity all the time. A near-free paid action tells you something completely different. Anyone willing to hand over even a small amount of money is a different kind of prospect to someone who just clicked join. That's the pricing side of the experiment. The other side is Growth Boost.
Skool's Growth Boost feature fronts ad spend and pushes Discovery for your community, but it takes a 30 per cent commission on anything it attributes. At $5 a year, that commission is tiny, so this phase isn't really about Growth Boost pushing hard for me yet. It's proof of concept. I'm watching what Discovery does on its own versus what Growth Boost actually contributes, and I'll only move to a recurring $5 to $9 a month price once I've got 50 paying members and real data on willingness to pay, not before.
On Thursday 13th August at 8 pm London (3 pm New York, 12 pm Los Angeles), I'm running a live session walking through the whole thing. If you've had questions about how Growth Boost actually works, this isn't just an explanation; you'll see the experiment running in real time, with real numbers, while it's still unfolding.
Des Dreckett - YouTube For Skool