You start something that’s supposed to help, like meditation, journaling, or yoga. It works for a while, then you have a bad week and it stops. You feel like you failed, and the tools go back in the drawer. The tools didn’t fail. You didn’t fail. The plan failed. It was built for your best day and you don’t live on your best days only. Your energy fluctuates unpredictably. The Low Tide Membership teaches this: every practice to take better care of yourself has a full version (High Tide), a scaled-down version (Ebbing Tide), and a minimum version (Low Tide) you can do on your worst day. All planned in advance. So a missed day stays a missed day. You don't have to start over or give up. Just return. What does this look like? 🌙 Example: Stretching. High Tide: a ten-minute routine. Ebbing Tide: three gentle stretches in bed. Low Tide: one slow stretch, arms overhead. 🌙 Example: Journaling. High Tide: a full page. Ebbing Tide: three bullet points. Low Tide: one word. 🌙 Example: Meditation. High Tide: 15 minutes. Ebbing Tide: 5 minutes. Low Tide: a hand over your heart, 3 deep breaths. Inside the membership: • The full course — 7 self-paced modules, each with a workbook & video • 100 practices sorted by energy level • A new training every month • Two live coaching calls with me a month It's $47 a month and lives in my community, Sacred Self Sanctuary. Join and choose Premium or VIP to get access to the Low Tide Membership. VIP adds one on one support. A missed day never has to mean starting over or giving up. This is the practice built to hold. https://www.skool.com/sacred-self-sanctuary-1128/about

Picture two greengrocers on the same high street. One rents a massive billboard that shouts "𝗙𝗥𝗨𝗜𝗧!" at the whole town. The other puts a chalkboard outside every other day, written specifically for the tomato regulars. The billboard brings in strangers who wander off. The chalkboard brings the same faces back, until eventually, they join the little veg club in the back of the shop. Growing a Skool community organically works the same way. You don't need a viral video. You need a chalkboard. I'm Des, and I run 𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗟𝗮𝗯 (a free Skool group helping creators over 40 turn content on YouTube, Instagram, and TikTok into real income). We just crossed 1,300 members with zero ad spend. I broke down how it works in the 60-second video below, or you can read the 3-step playbook right here: 𝟭. 𝗢𝗻𝗲 𝗴𝗿𝗼𝘂𝗽, 𝗼𝗻𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺, 𝗼𝗻𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 Get ruthlessly specific about who you serve and the single outcome you help them achieve. When your content tries to speak to everyone, it resonates with no one. 𝟮. 𝗦𝗶𝗺𝗽𝗹𝗲, 𝗼𝗻𝗲-𝘁𝗮𝗸𝗲 𝘃𝗶𝗱𝗲𝗼𝘀 (𝟯–𝟰𝘅 𝗮 𝘄𝗲𝗲𝗸) Ditch the studio lighting and heavy editing. Just show up consistently and talk directly to your people about their specific problem. Familiarity builds trust faster than polish. 𝟯. 𝗠𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗦𝗸𝗼𝗼𝗹 𝘁𝗵𝗲 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗻𝗲𝘅𝘁 𝗹𝗮𝘆𝗲𝗿 Your community shouldn't feel like a separate product you have to hard-sell. Position it as the obvious next step for someone who's been watching your videos and wants implementation, feedback, or peers. Do those three things consistently, and your channel becomes the chalkboard, bringing the right people back until they happily walk through your front door. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗶𝘁 𝗶𝗻 𝗮𝗰𝘁𝗶𝗼𝗻? If you're a creator over 40 building an audience (or just want to see how we bridge our videos into the group), come nose around inside. It's completely free: 👉 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗟𝗮𝗯 𝗙𝗲𝗹𝗹𝗼𝘄 𝗦𝗸𝗼𝗼𝗹 𝗼𝘄𝗻𝗲𝗿𝘀 - 𝗼𝘃𝗲𝗿 𝘁𝗼 𝘆𝗼𝘂: Where are most of your new members coming from right now? Drop your main traffic source below; I'd love to compare notes. 👇

Most people open Claude and treat it the same way regardless of the job - quick questions, full documents, website builds, all handled from the same chat window. But Claude has four distinct ways of working, and picking the wrong one is usually why the output feels inconsistent. The prompt isn't the problem. The mode is. Chat is for quick answers and thinking out loud: a question, a fast brainstorm, a rewrite in two minutes. Cowork is for finishing whole pieces of work where you care about the final result - documents, decks, multi-step projects. Code is for building things: a landing page, a small internal tool, something clickable. Skills are for tasks you do repeatedly - the same process, week after week, with your templates and instructions already baked in. The short version: need an answer, use Chat. Need a document, use Cowork. Need something built, use Code. Doing it again next week, turn it into a Skill. There's a one-page reference PDF covering all four modes in detail inside AI Video Motion, along with a walkthrough of when each one changes the quality of what you get. If on mobile, swipe right 👉 for the PDF Des Dreckett - AI Video Motion

Are you concerned you might have a sugar addiction? If you'd like a GIFT coaching session to finally kick the craving to the kerb with this gentle but powerful process (no advice, no sales speak, just fresh thinking from your own true knowing) try it out by booking today on World Diabetes Day!

(Or any of the other channels you're investing your time in.) YUP. You read right. Although the FOMO of massive MRR is real... and the emphasison Skool is resoundlingly "make that moolah"... you don't have to feed into that frenzy. Skool can be your professional development ground. Your expand-as-a-human space. Your practice-networking-skills place. Your faaack-this-human-connection-is-fun! space. Because you are not just a sales machine. You're a living breathing human with many layers, quirks, interests, and complexities. And all those layers, quirks, interests, and complexities need to be NOURISHED so that the whole you can thrive. Last night I was asked why I'm investing my time and energy into TikTok. Is it because that's where my ideal audience is? I have no idea. Is it because it's easier to monetize over there? Not a clue. Is it because I can drive folks to my Skool community from over there? Nope - I don't have enough followers to even get a link in my bio yet. (Wanna help me change that? Give me a follow and I'll be super grateful and able to test that theory out!) Here's my TikTok evolution in a nutshell: - I got into it during the pandemic when I thought "hey, I'm a personal trainer, I have workouts, I can sell them online!" So I started doing fitness shit like every other fitness pro. - Pandemic ended and so did my desire to focus on fitness... because the industry can be really toxic and also I was really leaning into my marketing and copywriting side - Started doing marketing content, thinking "this is how I'll get clients!" Buuuuut... was inconsistent. And realized that getting marketing clients (for me anyway) required building relationships. - Let my account gather dust, until I jumped on a Sunday call inside Direct Sales Mastery and for some unknown reason suggested we do a 30-day TikTok challenge together 🤦‍♀️ And here we are. @Chris Suckling, @Michelle Cyr and I are having fun. Getting uncomfortable. Trying new things like TikTok lives, and figuring out how to drop a compelling CTA, how to engage folks, and trying to understand why the stupidest shit seems to get the most views.