“Locked Gift” Lumpy Mail Idea? · the skool CLASSIFIEDS

Gavin Miles

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“Locked Gift” Lumpy Mail Idea?

𝗜 𝗷𝘂𝘀𝘁 𝘀𝗮𝘄 𝗮 𝘃𝗶𝗿𝗮𝗹 𝘃𝗶𝗱𝗲𝗼 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝘁𝗵𝗮𝘁 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝗺𝗲 𝘀𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 (𝘀𝗲𝗲 𝗯𝗲𝗹𝗼𝘄)...

This guy figured out a pretty easy and cost effective way to get meetings with companies doing 20-80 MILLION+ a year.

And the cool part?

𝗛𝗲 𝘄𝗮𝘀𝗻'𝘁 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗲𝗺. 𝗧𝗵𝗲𝘆 𝘄𝗲𝗿𝗲 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝗛𝗜𝗠.

He was sending these companies a physical gift costing around $40, but that's not why it worked.

𝗧𝗵𝗲 𝗴𝗶𝗳𝘁 𝘄𝗮𝘀 𝗹𝗼𝗰𝗸𝗲𝗱.

If they wanted to find out what his offer was (and ultimately get the gift), they had to pick up the phone and call him...

He'd only sent around 10 of these gifts out and the results he was getting were pretty incredible.

It really got me thinking.

Right now, it feels like the entire marketing world is moving in exactly the same direction.

More AI.

More automation.

More cold email.

More LinkedIn messages.

More people fighting for attention through the same six inches of screen.

𝗔𝗻𝗱 𝘁𝗵𝗶𝘀 𝗴𝘂𝘆 𝗶𝘀 𝗱𝗼𝗶𝗻𝗴 𝗮𝗹𝗺𝗼𝘀𝘁 𝘁𝗵𝗲 𝗽𝗼𝗹𝗮𝗿 𝗼𝗽𝗽𝗼𝘀𝗶𝘁𝗲.

He's putting something physical on the desk of the exact person he wants to do business with...

𝗔𝗻𝗱 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗧𝗛𝗘𝗠 𝘁𝗼 𝘁𝗼 𝗱𝗶𝗮𝗹 𝗛𝗜𝗠!!

Genius.

In fact, I'd bet this would have worked 20 years ago...

𝗔𝗻𝗱 𝗶𝘁'𝗹𝗹 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝘀𝘁𝗶𝗹𝗹 𝘄𝗼𝗿𝗸 𝟮𝟬 𝘆𝗲𝗮𝗿𝘀 𝗳𝗿𝗼𝗺 𝗻𝗼𝘄.

So I decided to track the guy in the video down.

I DM'd him, we got chatting, and it turns out he's here on Skool too.

He started B2B Leads Lab (free Skool community)

So I asked if he'd mind me introducing him to you guys.

𝗗𝗮𝗻 𝗵𝗮𝘀 𝗮𝗹𝘀𝗼 𝗸𝗶𝗻𝗱𝗹𝘆 𝗼𝗳𝗳𝗲𝗿𝗲𝗱 𝘁𝗼 𝗴𝗶𝘃𝗲 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗵𝗲𝗿𝗲 𝗮𝘁 𝗦𝗸𝗼𝗼𝗹 𝗖𝗹𝗮𝘀𝘀𝗶𝗳𝗶𝗲𝗱𝘀 𝗵𝗶𝘀 𝗳𝗿𝗲𝗲 𝗴𝘂𝗶𝗱𝗲 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗵𝗼𝘄 𝗵𝗲 𝘂𝘀𝗲𝘀 𝘁𝗵𝗲 “𝗟𝗼𝗰𝗸𝗲𝗱 𝗚𝗶𝗳𝘁” 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝗴𝗲𝘁 𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵 𝗱𝗿𝗲𝗮𝗺 𝗕𝟮𝗕 𝗰𝗹𝗶𝗲𝗻𝘁𝘀.

It breaks down the gift, the lock, and how the whole strategy works.

He even gives away a letter template, you can tweak for your offer.

And he's made it really easy to get a copy.

Click here to grab the free training

I thought this was different enough - and clever enough - that it was absolutely worth sharing with you all.

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“Locked Gift” Lumpy Mail Idea?