It gets the decision makers you want to work with to call YOU. Because a cold DM or email never will. A CEO’s inbox is a pile of pitches that all sound the same, and more and more of them are written by AI. So sending more messages just means more of them get ignored. You’re the one chasing, and they have no reason to answer. Either you keep adding to the pile. Or you send something they can’t delete and makes you stand out. That’s what the Locked Gift strategy is. You take a premium gift that someone ACTUALLY wants… put a lock on it… with a letter that says “call me to get the code” One campaign sent: 10 gifts. 6 calls booked. 3 closed. 60% response rate These are meetings with 8-figure businesses. It works because it’s a bit of fun and everyone likes receiving gifts. I’ve got a free training where you can learn exactly how to do this yourself for free. Inside you get: → Finding your niche from industries you already know → Building a Dream 100 list with AI in about 5 minutes → Finding the right decision maker and their contact details → The letter, the gift and the lock Join the Free B2B Leads Lab Skool group Thank me later ;-)