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6d • Communities
Is your offer clear enough?
Look at these two offers.
1 - I provide transformational coaching experiences...
2 - I help busy dads lose 20 lbs in 90 days...
Which one do you think will spark more interest?
One can be vague and confuse potential members while the other is easy to understand who its for and how it helps them.
Remember
- Clarity > cleverness
- Specific > being vague
- Results > descriptions
If a 12-year old can't understand what you do then your message is too complicated.
People decide fast, usually in 3 or less seconds. By making your offer crystal clear and straight-forward you get more clicks, joins and engagement.
Add a comment below filling in this sentence:
"I help [who] solve [problem] using [method] so they can [result]"
Now test it. Tell it to 3 people ask does this make sense. If they hesitate that means you should simplify it.
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Is your offer clear enough?
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