17d • Freebies
How to build topic authority on LinkedIn in 2026
If your LinkedIn content is not getting seen, the issue may not be effort or even quality.
It may be that LinkedIn cannot clearly tell what you want to be known for.
That is where topic authority comes in.
LinkedIn is increasingly rewarding people who post consistently within a clear area of expertise. And as AI search tools like ChatGPT and Perplexity surface more LinkedIn content, topic authority matters beyond the platform too.
That is what I’ll be unpacking in a free live session this week.
In this session, I’ll cover:
- What topic authority actually is
- Why random posting works against you
- What it looks like on a LinkedIn profile
- What you need in place to be more visible, credible, and findable
This session is for business owners who want to use LinkedIn more strategically in 2026 and stop blending into the noise.
Wednesday 15 April
6pm BSTFree live session
I’d love to know if you think your LinkedIn profile makes your area of expertise obvious enough right now?
Chelena
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How to build topic authority on LinkedIn in 2026
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