If you're a coach, consultant or expert who's wanted help getting found and chosen on LinkedIn, and the usual route is a 1:1 package you can't justify yet, this is why I built The LinkedIn Strategy Lab. For two years the only way to work with me was 1:1. It worked, and it also meant the people who could get my help were the ones who could pay for my time. I wanted the same thinking to be open to more experts. So the Lab takes what I do with clients and breaks it into one video and one 5-minute action a week, on your own profile or posts. That part is free. The other reason matters just as much to me. Doing this work on your own is slow and a bit lonely. I wanted a room of experts doing it alongside each other, learning from each other and borrowing ideas across industries. A consultant's headline can teach a coach something, and the other way round. So that's the Lab. A weekly video, a weekly action, and other experts doing the same work next to you. Premium members also get a worksheet or template for every video and a monthly live session with me. If you've been waiting until 1:1 made sense, start here 👉🏾 Join The LinkedIn Strategy Lab free Have you ever learned something useful from someone outside your own industry? Chelena 💙

Here's a question? Do you really need 10,000 followers before you can start marketing successfully? Not necessarily! Some marketing platforms allow people to discover your content through searches, even if they've never heard of you. That means a small audience doesn't automatically mean small opportunities. For beginners, this is particularly encouraging. Instead of focusing only on growing your follower count, consider whether your marketing helps new people discover your business. Your follower count isn't the only measure of your potential reach.

I spend most of my time helping people sell one to one. But none of it works without people to talk to. So I've asked @Liisa Reimann , who runs Funnel Forensics, to come into Direct Sales Mastery on Thursday 12 Nov at 10pm UK time and talk about networking and driving traffic to your Skool or offer. What's your biggest struggle with traffic right now? 👇 If you want to be on the call, join Direct Sales Mastery here

If you’re a coach, consultant or community owner looking at Black Friday and thinking your only options are to slash your prices or sit the week out, there’s a third option most people miss. For an established expert, the real value of Black Friday sits in the deadline. The discount is optional, and often harmful. Most of your interested buyers haven’t actually said no. They’ve said “not yet.” They told you “after Christmas,” “once I’ve spoken to my partner,” “when the next cohort opens.” That list is a pipeline, and Black Friday is the one week of the year the whole market has trained your buyer to expect a reason to decide. The timing trips most people up. They treat Black Friday as a promo week starting Monday, and by then it’s too late. The real work happens in October, building your “not yet” list, designing a door opener that leads into your main programme, and warming the room so the week itself becomes follow-up rather than first contact. Research suggests 40–60% of deals in professional services are lost to no decision rather than to a competitor. Your job this week is to give the undecided a reason to move. Price won’t do that for you. I wrote a full guide walking through: - How to build a “not yet” list from past conversations - The three tests a Black Friday door opener needs to pass (and why “20% off” fails them) - Four AI prompts you can use this week for finding leads, generating door-opener ideas, stress-testing offers and adding value - A working example, like a 90-minute pipeline audit with a 30-day plan Read it here 👉🏾 Black Friday Without Discounting: https://chelenapeart.com/guides/black-friday-without-discounting Question for the room, are you running something this Black Friday, sitting it out, or still deciding? Would love to know what you’re planning. Chelena 💙

If you're a coach, consultant or expert and buyers aren't getting in touch from your LinkedIn profile, look at the first line of your About section. It's the only part people see before they click "see more", and for most experts it says the wrong thing. The usual opening is years of experience or a job title. It reads well to us, and it tells a buyer nothing about whether you can help with their problem. The line that works says who you help and what changes for them, in plain words. Here's a simple test. Write that first line as if you were texting a friend who asked what you do. If they'd text back "so what does that mean?", then you've still got work to do... That's this week's Workshop inside The LinkedIn Strategy Lab. Members are posting their first line, before and after, and giving each other feedback on whether a buyer would know straight away they're the right person. On Friday we share what changed in Lab Results. Every week in the Lab works like that. I post one video on a single thing that stops buyers finding or choosing you, and everyone does one 5-minute action on their own profile or posts, so by the end of the month your LinkedIn says something different to the people you want to work with. That part is free. Premium members also get a worksheet or template for every video and a monthly live session with me. If that's you, join us & do this week's action 👉🏾 Join The LinkedIn Strategy Lab free Chelena 💙