I’m speaking at a summit later this month on a topic I think is going to matter more and more for anyone using LinkedIn for business: How to optimise your LinkedIn presence so AI can recommend you. Because it is no longer just about whether people can find you on LinkedIn. It is also about whether AI tools can understand: - Who you help - what you help with - Why you are credible - When to surface your name So if someone asks ChatGPT, Perplexity, or another AI tool who they should follow, hire, learn from, or listen to in your space, would your LinkedIn presence give you a real chance of being recommended? That is what I’ll be unpacking in this session. If you use LinkedIn to build visibility, authority, or leads, this is a conversation worth paying attention to. My session is on Thursday 23 April at 7pm BST. The summit runs 20–24 April and includes 50+ contributors sharing AI revenue systems and strategies. You can register for the AI That Sells summit here I’d love to know... have you started thinking about AI discovery as part of your LinkedIn strategy yet? Chelena 🖤

So many people I talk to about their Facebook and Instagram ads "not working" have a common theme. Most of us won't buy something from someone online from someone who just pops up in our feed. (Of course there are exceptions🥳) Not all ads are supposed to be sales or conversions. 😱 It takes between 5 and a million and five touches for someone to buy from you, so why not have your ads do the work, and stop posting on social media every single day. I'll be talking about this during my masterclass on April 15th!

A lot of people think LinkedIn is not bringing them leads because they need better content. In reality, the bigger issue is usually this: They do not have a funnel. They are posting, getting some visibility, maybe even getting profile views or engagement... but there is no clear pathway that moves someone from discovering them to actually becoming a lead. That is the gap. Not attention. Not effort. Not even always content quality. But structure! Because if someone sees your post, visits your profile, and still has no obvious next step, you are leaking leads without realising it. I’ve just shared a new YouTube video on this, where I break down the simple 5-step LinkedIn funnel I’d use to generate 5–7 leads a day...not random views or vanity engagement, but meaningful movement. I’m sharing the video below if you want to watch it. Which part of your LinkedIn funnel feels weakest right now?

I’ve just kicked off the third round of my 28-Day LinkedIn Visibility Challenge inside The LinkedIn Strategy Lab. It’s designed for business owners, community builders, coaches, consultants, and service providers who want to build LinkedIn visibility in a way that feels practical, sustainable, and easier to stick with. What I’ve found is that a well-run challenge does more than just get people posting. It helps members: - Build momentum - Settle into the community more quickly - Stay accountable - Take action without overthinking - Feel part of something while they do it A few things I focus on when running challenges inside my community: - Simple actions people can realistically follow through on - Momentum over perfection - Visible check-ins to support accountability - A clear outcome so people know what they are working towards - Encouragement and support, not pressure Challenges have been one of the most effective ways I’ve found to create energy inside a community, especially when new members are joining and need a clear way to engage. If you run a Skool community and have been thinking about using a challenge or sprint model, I do think they are worth exploring. And if LinkedIn visibility is something you want support with, you can join The LinkedIn Strategy Lab here to explore the community and take part in The LinkedIn Visibility Challenge I’d love to know...are challenges something you already use in your community, or something you want to test? Chelena 🖤

If LinkedIn feels hard because you do not know what to say, your posts get little response, and you feel invisible on the platform, I’m running a free challenge to help with exactly that. The LinkedIn Visibility Challenge starts tomorrow inside The LinkedIn Strategy Lab. It is designed for business owners, community builders, coaches, consultants, and service providers who want to build a stronger LinkedIn presence without overcomplicating it. Inside the challenge, you’ll start building: - A real LinkedIn visibility habit - More consistency without chasing perfection - More eyes on your profile and content - Momentum you can actually keep going This is not about going viral. It is about making practical progress on LinkedIn and finally getting into motion. As an extra incentive, 3 finishers will win 30 days of free premium access inside The LinkedIn Strategy Lab. If you want to take part, make sure you join us in the Lab now so you are ready before the first video drops tomorrow morning. You can join The LinkedIn Strategy Lab here to take part in the free LinkedIn Visibility Challenge And go ahead and share the community with anyone who needs to get this figured out! Chelena 🖤