I had 105 recorded sales calls sitting in my business. And I realised something: I had a huge amount of customer research sitting there that I wasn’t using. So instead of trying to remember why people bought, why they didn’t, or what objections kept coming up, I used AI to analyse the conversations for patterns. What came back has changed how I’m thinking about my offers. Not because AI gave me some clever new sales tactic. Because it helped me see what my prospects had already been telling me. There were patterns around: - Price and perceived value - Unclear transformation - Risk and commitment - The need for more relevant proof And some of what came back was uncomfortable. It made me question whether I had been blaming “price objections” when the real issue was how clearly I was communicating the value of the offer. That is what I unpack in this video. I also share how I’m now using those findings to rethink my offer structure, sales content, case studies and customer journey. If you have a pile of old discovery calls or sales conversations sitting in your business, you may be sitting on far more useful data than you realise. Watch the video: How I used AI to analyse 105 sales calls Have you ever used AI to analyse your own customer or sales data? Chelena 🖤

Journaling is powerful because it creates a listening space. It gives you a place to slow down and actually hear yourself. And then, when you write down what you heard, something shifts. It gets it out of your head and onto the page where you can see it. The page becomes a mirror that reflects your own truth back to you. You can also come back to it, and it starts to feel more real. That’s one of the reasons I journal so much. I'm not just writing things down that happened. I'm listening for answers. Watch the video if you're interested in my Heaven Journaling process. What question would you ask today, if you trusted that you'd get an answer? The monthly theme inside my community is Deep Inner Listening. Come join us to strengthen your own inner compass.

If you want to get more visible on LinkedIn but you’re not sure what to fix, post, or do consistently, I’ve made the first seven days of my LinkedIn Visibility Challenge available free on YouTube. It’s my 46th birthday today, and I wanted to give something useful away. The free course includes nearly three hours of training, plus the supporting resources. Over seven days, you’ll learn how to: - improve your LinkedIn profile - get seen through better comments - find simple content ideas - connect with the right people - create a useful free resource - track your progress - build a 20-minute LinkedIn routine You do not need to binge it. Start with Day 0, complete one lesson each day, take the action, and build from there. This is especially useful if you’ve been overthinking LinkedIn, posting inconsistently, or feeling unsure what actually moves the needle. You can watch the free 7-day LinkedIn Visibility Challenge here And if you know someone who needs help getting started on LinkedIn, feel free to share it with them. That would be a very good birthday gift to me 🎉 Chelena 🖤

If you use ChatGPT, AI images, AI avatars, cloned voices, chatbots, or AI agents in your business, the question of when to disclose AI use is becoming harder to ignore. I recorded a short video on this because the most interesting question for me is not simply: “Am I legally required to tell people?” It is: “At what point would my audience expect me to tell them?” There is a lot of grey area. Using AI to tidy up something you wrote is one thing. Using AI to create a realistic video you never recorded, clone your voice, or have an AI agent speak to a prospect who believes they are speaking to you is a very different conversation. In the video, I unpack: - when AI-assisted writing may not require obvious disclosure - why realistic AI-generated images, video, audio, and voice need more thought - what business owners should consider when AI agents interact with prospects - why compliance and trust are not always the same thing The bigger issue for personal brands and expert-led businesses is going to be deciding where your own transparency line sits. Because even when disclosure is not technically required, your audience may still expect it. I’m sharing the video below because I think this is a conversation more business owners need to be having now. Where do you draw the line... at what point should a business disclose that AI was involved? Chelena 🖤

I’m sharing this conversation because it shows something I think more people need to see: What LinkedIn can start to look like when someone actually takes action consistently. This is a conversation with Dr Patrice, who joined my 28-Day LinkedIn Visibility Challenge and started seeing tangible movement almost immediately. By Day 2, she had already: - updated her LinkedIn profile - become more intentional about who she was connecting with - reached out to 11 targeted people - restarted a conversation with a warm lead from a year ago - turned that into a discovery call That is the kind of LinkedIn activity I think more people need to focus on. Not just posting. Not just learning. Not just saving content for later. But doing the work that creates evidence. Because once you can point to: - a stronger profile - a restarted conversation - a warmer lead - a booked call - a clearer offer …LinkedIn starts to feel very different. I’m sharing the full conversation below because I think it’s a useful reminder that movement often starts with simple actions done properly. You can watch the full LinkedIn visibility Challenge conversation here: And if you want support with that kind of momentum, the 28-Day LinkedIn Visibility Challenge lives inside The LinkedIn Strategy Lab. You can join The LinkedIn Strategy Lab here to explore the challenge and the community with a 7 day free trial Chelena 🖤