They send cold traffic straight to their about page without ever checking if it actually converts.
Before you spend a DOLLAR on ads โ read your about page out loud. If it sounds like a feature list instead of a transformation, that might be why you're not growing or why your ads aren't working.
Your about page isn't just a description of your community.
It's a sales page.
And it needs to answer one question in the first 5 seconds: "What do I get and why does it matter to me right now?"
If it can't do that โ ๐๐ข๐ฑ ๐ญ๐ก๐ ๐ฉ๐๐ ๐ ๐๐๐๐จ๐ซ๐ ๐ฒ๐จ๐ฎ ๐ญ๐จ๐ฎ๐๐ก ๐ญ๐ก๐ ๐๐๐ฌ.
This is exactly the kind of thing we work through inside The Ads Corner โ Meta ads mentorship & training for people who want to grow their digital product business or Skool community without guessing. 150+ members in under a month. (Yep, because of Meta adsโฆ. ๐)
Join us and see what all the fuss is about!๐