11. Give a fragrance 30-60 minutes One thing I try not to do anymore is judge a fragrance from the first few minutes. The opening can be loud, sharp, sweet, citrus-heavy, alcoholic, or just completely different from what the fragrance is going to smell like later. That first blast is usually where the most volatile notes show up. Citrus, aromatics, lighter fruits, and some brighter materials can jump out right away, but they’re often not the part of the fragrance that sticks around. For me, the real story usually starts once the fragrance has had time to settle. After about 30 to 60 minutes, you start getting more of the heart and the early drydown. That’s where woods, florals, spices, amber, musk, leather, vanilla, resins, and other deeper materials can start showing themselves. I’ve had fragrances where the opening didn’t impress me at all, but once I gave them some time, they turned into something completely different. I’ve also had the opposite happen: a great opening that faded into a drydown I didn’t care for. That’s why I like to give a fragrance some time before I decide whether I like it. If I’m in a store, I’ll spray it on skin or a cotton round, walk around, and come back to it later. For me, the opening gets your attention, but the drydown is where you really find out what you’re wearing.