Picked this up somewhat at random as part of a sample pack. I agree with many reviews that its very similar to Aventus in terms of overall style - with that combination of top citrus and underlying woody notes.
I personally didn't find the opening overly harsh (I've seen some commentary around this), rather I found it fresh, and quite well balanced, the longevity and projection are somewhat average. However, its a pleasant alternative to Aventus, at a much more accessible price point. If I were considering an Aventus alternative, I think I'd likely opt for something like Afnan's Supremacy Not Only - which has a bit more potency, decent quality, and can be picked up for under £50.