GLP-1 Users' Fragrance Obsession · Brotherhood Of Scent

GLP-1 Users' Fragrance Obsession

Has anyone who has been taking GLP-1 found that they have had a stronger interest in fragrances? I guess my deeper interest in perfumery grew when I started taking the drug. Your thoughts?

From the article:

For some GLP-1 users, a positive effect is a growing interest in gourmand fragrances. According to NielsenIQ, perfume sales are up 23% as people seek ‘sensory inputs’ they no longer get from food. Similarly, Mintel reported a 24% increase in gourmand scents. Trendalytics reported a 266% increase in social engagement for gourmand perfumes compared to last year. An Appellation article states, “One theory suggests that when sugar cravings fade, the brain may seek out scent-based ‘pleasure signals’ as a substitute. In this way, indulgent-smelling products might offer a non-caloric form of comfort or reward.”

https://www.happi.com/exclusives/glp-1s-unintended-side-effects-will-fuel-new-beauty-products/

30 comments

GLP-1 Users' Fragrance Obsession