This is one of the most common questions I get: “Simon, I’m eating low calories, but the weight just won’t come off. Am I in starvation mode?” Let’s clear this up straight away. There is no such thing as eating too little and your body refusing to lose weight. Your body can’t magically create energy. If the calories don’t come from food, they are taken from stored energy sources, such as body fat, muscle, or glycogen. So if your weight is stuck, despite what feels like “low calories,” the solution isn’t to blame starvation mode… The solution is to figure out what’s really happening. The 3 Reasons Your Fat Loss Stalls 1️⃣ You’re not tracking as accurately as you think…. This is the most common. You’re eyeballing portions, forgetting oils, sauces, coffees, or snacks. A few 50–100 calorie slip-ups a day can easily add up to 400–600 calories. That’s the difference between fat loss and maintenance. 2️⃣ Your tracking app’s data is wrong. If you’re relying on MyFitnessPal, here’s the truth: its database is full of errors. It’s user-generated, which means anyone can upload an entry, correct or not. So even if you’re “tracking,” your numbers could be off by hundreds of calories. The fix: always double-check your entries against the food packet. When using apps like MyFitnessPal or ours, stick to well-known branded entries (such as M&S, Whole Foods, or supermarket-verified options). That way, you cut out the guesswork and know your numbers are correct. 3️⃣You may genuinely need fewer calories than the average person. Some people simply burn less than the calculators suggest. That can be down to genetics, dieting history, or activity levels being overestimated. If you’re tracking perfectly and still not seeing results, you may just need to create a bigger deficit. Why This Matters Most people would rather believe their body is broken than accept their tracking is off. But here’s the empowering truth: if you’re not losing, there’s always a reason and once you find it, you can fix it.

Alright, team — let’s have some FUN with this 👇 What’s the BIGGEST fitness myth you’ve ever heard? 💪 "Lifting makes women bulky"? 🥗 "Carbs are the enemy"? 🏃 "You HAVE to do cardio to lose weight"? 🙄 "You can spot reduce fat"? Drop them in the comments — the crazier, the better! I’ll be picking a few to myth-bust with REAL facts 🔥 Let’s expose the nonsense and help each other train smarter, not harder. GO!🔥

Read this. Then read it again. Because this isn’t just a transformation. It’s a reminder of who you can become when you stop letting life happen to you… and take command again. Let me tell you about Stuart. Once an operator. Sharp. Dialled. Built like a weapon. But like many men — life caught up. 📉 The stress piled on. 📉 The structure fell away. 📉 He was still training, still eating “clean”… but nothing changed. He lost his edge. And when that edge goes… so does the belief. But the greatest power move? 🎯 He didn’t sulk. 🎯 He didn’t make excuses. 🎯 He raised his hand and said, “I’m ready.” And now? ✅ Down 21kg (46lbs) ✅ From 97kg to 76kg — without a single crash diet or “all-or-nothing” plan ✅ Stronger than in his prime ✅ More confident, more powerful, and more locked-in than ever before And here’s the kicker… He did it while travelling. While eating out. While living life. He didn’t quit his job. He didn’t cancel dinner plans.He just trusted the process and executed like a professional. His words? “I've now got structure, accountability, and a coach who adapts the plan around my lifestyle. I've got my edge back.” 👑 This is what we do inside Aesthetic Strength. We don’t hand out motivation. We hand you the mirror, the map, and the method. And it’s on you to reclaim what you lost. To every other man inside this program right now: 🧠 You’re not broken. 🧠 You’re not behind. 🧠 But if you keep dipping your toe in instead of diving the f*** in — you will never unlock what Stuart just did. You’re not here to be average. You’re here to dominate. 📅 Drop a 🔥 if this was your wake-up call. Let’s raise the standard. The mission continues.

Morning Team, Another week, another window to step into the 2.0 version of yourself. But let me be clear: This isn’t about motivation but identity. 🧠 The Hard Truth You're not tired. You're undisciplined. You're not stuck. You're negotiating with weakness. You're not behind. You're choosing comfort over commitment. Every time you listen to that whisper that says, “Maybe tomorrow,” you vote for the version of you that never changes. The one who lives in “almost.” The one who someday looks back and feels the suffocating weight of regret. But today isn’t someday. Today is a line in the sand. You in? 🔥 Client Wins That Prove What’s Possible - 📈 @Pete Turner – Logged his 150th session on the app and smashed a 5K PB despite a crazy work week. That’s not luck—that’s mastery. - ⚡️ @Leo Melendez – Broke through a weight plateau while hitting gym PBs and dominating his refeed. This was a physical AND mental breakthrough - 🔥 @Richard Rogers – Weight trending down with a baby at home and a full social calendar. Finding his sweet spot between enjoying life and staying locked in. - 💪 @Craig Westwell – Down 9kg since December, hit a 5K PB, and still pushing forward despite back/neck setbacks. These aren’t outliers. These are examples of what happens when you stop entertaining average and start executing like your future depends on it—because it does. 🎯 This Week's Challenge: Answer this... - What part of you is still negotiating with weakness? - Is it skipping workouts? - Hiding from tracking? - Dodging check-ins? - Comment below your honest answer and what action you’re taking today to silence it. Because the man or woman who stops negotiating… starts winning. Let’s go.

Well done to everyone who has taken part! Share your *TOTAL* weekly steps below! 🙌