Team, 12 years ago, I started coaching because I believed the standard in this industry could be higher. - Better coaches. - Better education. - More accountability. But that wasn’t the only reason. I genuinely love helping people. Coaching has given me more than just a career. It’s given me: • Fulfilment • Freedom • Purpose The chance to meet and work with incredible people, like you, every single day Over the last decade, more than 20 of our clients have qualified and started coaching themselves. • Some now coach full-time. • Some run it alongside their career. Others did it purely to operate at a higher level and truly understand what they’re doing in the gym. And if I’m honest… • Some of you are already the person your friends ask for training advice. • Some of you love training more than most. Some of you have quietly thought: “I could actually do this.” The difference between someone who trains and someone who coaches properly isn’t passion. • Its structure. • It’s education. • It’s accountability. So here’s something I want you to see first. I’ve invested in a Personal Training qualification company and for the first time, we’re taking the Professional Fitness Academy (Level 2/3) fully online. We’re opening 20 places in total. But I’m reserving just 4 spaces exclusively for current clients, at a private rate, before this goes public. Once those 4 are gone, they’re gone. If even part of you has thought about coaching seriously… Vote in the poll below. I’ll personally reach out, and we’ll see if it’s the right move for you. No pressure. But this could genuinely change your trajectory. P.S Please dont laugh at my old hair cut too much! LOL!

Let’s be honest for a second. If your mornings are reactive…your days are reactive. And if your days are reactive…your results are average. This slipped for me slightly over the past few weeks... straight on the phone, straight into work, no structure… And I felt it: - Lower energy - Worse recovery - More stress - Less control That’s the cost. So this week, we reset. IT STARTS THE NIGHT BEFORE Winning the morning isn’t about willpower. It’s about preparation. Before you go to bed: - Plan tomorrow (training, meals, priorities) - Get what you need ready - Remove decisions Because the more decisions you have to make in the morning…the more likely you are to make the wrong ones. 👉 Planning = clarity 👉 Clarity = execution THE MORNING STANDARD No negotiation. ⛔ No snooze button. Every time you hit snooze, you’re delaying action. That’s a habit, and it carries into everything else. 📵 No phone for 20–30 minutes. Don’t let the world dictate your mindset before you’ve even started your day. 💧 Hydrate immediately, 750ml water minimum, I add electrolytes. Wake the system up. 🏃‍♂️ Move your body. It doesn’t need to be perfect. Stretch. Walk. 20 push-ups. Just get your heart rate up and body moving. THIS IS THE DIFFERENCE Average people wait to feel ready. High performers create momentum early. You don’t rise to your goals. You fall to the level of your systems. YOUR TASK THIS WEEK 👉 Lock in your night-before routine 👉 Execute your morning standard 👉 Build momentum daily Comment below: What ONE thing are you fixing in your morning routine this week? No more drifting. No more soft starts. Let’s raise the standard. 👊

let us know :)

Easter week has caused me to change my routine around. Last Monday, Tuesday and Wednesday I did my gym sessions and was going to do my 3 running sessions down where we were away. The running sessions have been going so well over the last few weeks, then on Thursday, 3km in, felt my calf - gutted. Stopped and that was followed by sickness and diarrhea - I've done absolutely nothing since. Crappy 5 hour journey back yesterday, had my first eff it moment since working with James. The Domino's Pizza last night tasted good. Going to refer back to James's stronger mind post of last week, because that is what I need now. Feeling a bit down after the last few days and I think it's put paid to what we were working towards next month. Had a good night's sleep, physio session later. Reset and go again.

Welcome to Aesthetic Strength, and congratulations on taking the first step to transforming the way you look and feel. Let’s get you set up in 2 simple steps 👇 STEP 1️⃣ — INTRODUCE YOURSELF Comment on the post below with: - Your name - Where are you from - Your main goal for the next 30 days STEP 2️⃣ — COMPLETE YOUR ONBOARDING 🔵 VIP COACHING CLIENTS - Your questionnaire is already complete — the team is building your personalised program. - 👉 Please complete your Movement Screening here. 🟢 TRAIN365 APP MEMBERS - To be assigned to the correct training pathway inside the coaching app: 👉 Complete your onboarding form here. If you have any questions, fire away! 👊